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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 184
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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

Handbook 100
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100 Examples of Corporate Social Media Policies

Koka Sexton

Social Media Handbook for Local Red Cross Units. Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Use of Social Networking and other third party websites. Online Technologies, Social Media and Bread.

Policies 111
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Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Employee advocacy leans towards the aspect of social marketing. Build Brand Loyalty.

Brands 84
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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

A practical example of how LinkedIn works. A practical example of how LinkedIn works. Networking. YouTube Handbook. Sign in to YouTube now! Sign in with your Google Account! Added: June 30, 2008. More info ). Added: June 30, 2008. Less info ). Category: Howto & Style. CommonCraft. Professional. URL: Customize.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

StumbleUpon: The Funny, the Informational, but Not So Newsy StumbleUpon is probably the last social site that I’d consider going for “news&# — at least not for “current events.&# For example, just the other day I stumbled upon an Apple press release from 2003. Sorry, guys, it’s five years later.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152