Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy? Last Friday, the technology debuted in 254 Apple stores in the U.S.
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