Jon Loomer
JANUARY 31, 2024
This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?
Jon Loomer
OCTOBER 20, 2021
Imagine you have an important YouTube video embedded on a page of your website. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. Create Facebook Pixel Events for Time Spent.
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Jon Loomer
OCTOBER 4, 2023
But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”
Ignite Social Media
JUNE 1, 2022
We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.
Jon Loomer
MARCH 20, 2023
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.
Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.
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