Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Holding events both online and offline is now part of media management. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.
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