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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad? Social ads also offer more ad placement options.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. What is the Facebook pixel? How does the Facebook pixel work?

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How to Use Facebook Custom Audiences: A Step-by-Step Guide

Hootsuite

billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business. What is a Facebook Custom Audience?

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Run Facebook Ads? If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources. Know Your Facebook Ads Metrics. Standard Facebook Ads metrics.

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How to use Facebook audience insights for more effective targeting

Sprout Social

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to Partner with Your Social Media Agency for Maximum Success and ROI. Cyber Monday, Black Friday and online holiday ecommerce sales.…

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

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