Trending Sources

Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show

SocialTimes Twitter

Twiitter’s live-streaming splurge  continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League  and 120 Sports. Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twitter said a schedule will come “at a later date.”.

How to Get Ahead of This Year’s Social Media Trends

Convince & Convert

In a recent webinar with Mention, I addressed the interruption of platform changes and identified four digital trends for marketers to get out in front of now. Twitter has jumped in with custom Twitter Emoji for historical moments, sports and entertainment events, and elections (and has made them for sale too). Snapchat rolled out Chat 2.0 and opened up geofilters. Smile.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. They could recreate this video with each one of their sport-specific products to show the actual solution in progress. Overall, this event was fantastic. It’s About the Experience.

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Facebook: Algorithms Are ‘Trending’ Over People

SocialTimes Facebook

Move over, humans: The machines are taking over, at least when it comes to populating Facebook’s Trending  feature. The social network announced in a Newsroom post  Friday that descriptions for Trending topics are being eliminated, removing the burden of writing descriptions for those Trending topics from its employees.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Create an impression versus multiple impressions”), and events—in other words, most of the key elements of WPO. The 4 SEO Trends Every Marketer Needs to Know by iMedia Connection. How can paid, owned, and earned media be harmonized to achieve business goals? by Forbes.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

What social media developments and trends should I be watching? Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). ways to use social media to build a crowd for your event by Socialbrite. Social Media Trends and Predictions. What to do? But 44.24

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

This year marks the seventh annual World Social Media Day with the official US event to take place in New York City. If you’re interested in learning more about how to capitalize on opportunities at large events head here for another great blog post. 4. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.

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Time for Real Introspection on Real Time Marketing

Social Media Marketing

Think of it this way: the Oscars, the Super Bowl or any other major public event is like a party that we're all attending. In that kind of social situation, it's the witty repartee from the individual that is in touch with world events and cultural touchpoints that wins every time, not the hack comedian who brought a pocketful of scripted jokes from his lame writing staff. Only $1.8

Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future.  I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Million Ways To Say Hi. Revolutionizing Transactions. Video Unleashed. Mobile as a Sixth Sense. Blog News

Some Perspectives on Pinterest

Social Media Marketing

pinterest trends social networksYou've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Shame on you.

This Week in Social Media

Social Media Marketing

In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs.

The 6 Biggest Olympics Topics on Social Right Now

Simply Measured

Here’s is what social media is talking about as the countdown to the world’s biggest sporting event begins. Top Trends on Social Media for Rio Olympics 2016. The Official Rio 2016 hashtag has been trending as team/players from the world over prepare to join the games. Team Refugee will participate in various sporting events. hMwzUof0Vb.

How to Identify Popular Hashtags

Razor Social

using the hashtag of an event or a TV program). A way of making you look stupid when you include irrelevant hashtags! sport). However, hashtags are not used that often.  I recently came across a post with a hashtag related to an event and when I clicked on it, I saw a lot of updates related to the event. Trending. What are hashtags? Why are hashtags useful?

Being The Underdog Is More Fun

Jason Yormark

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. However for the first time in my career, I decided to buck that trend, and go with the underdog. Upsets. Why not?

People Need Content

Geoff Livingston

It also highlights the importance of a balanced strategy including but not defined by the trend. As an event creator, I love it. Quality events are hard. The increasing glut of digital information makes quality events more important. An event is a primary driver of large word of mouth moments, dynamic personal interaction, and yes, great content. The rest fail.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay

Audiense

Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. All the Twitter Trends , plus what team Audiense is reading in this week’s round up of the best social campaigns. Alicia Keys , Pepsi , and Champions League have come together to make the UEFA Champions League a big sporting extravaganza. InCommon https://t.co/hoUfMSPKWL.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. Not for Live Events. Before Super Bowl 50, the hashtag #RIPTwitter began trending with the social public feeling that Twitter’s struggles to drive revenue and innovate effectively would spell the end for the social platform. Lesson 1: It’s All About the Pre-Game. Conclusion?

Zika: A Social Media Conversation Timeline

Simply Measured

wb4hyupJde pic.twitter.com/i5n3Cbsqeq. — NYT Sports (@NYTSports) April 28, 2016. We looked for correlations in the aggregate data and aligned trends with specific events, supported by conversational analysis from Simply Measured. Here is the timeline of major conversational events around Zika we found on social. Education & Analysis News & Events Social Media

74% of World Cup Viewers Use Social Media During the Games

Convince & Convert

It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games.  In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks. In fact, the World Cup is already prepared to be the most social sporting event ever. Social Media Research

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

So we potentially have a large sports audience as a segment of our brand, right? If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Technology.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Your dashboard is separated into three main areas: Tweets, Audiences and Events. Events on Twitter Tab. The Events tab is a great resource for social media managers and content creators. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. And why not? Home Tab. This includes your: Top Tweet.

#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Read on. Sz3Rj3Nfcs.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

So which one garnered more interest according to Google trends? Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Remember me?

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Managing Social Media Campaigns

SocialFish

Creating a social media campaign is not a one time event. Updating profiles, using analytic tools, changing the profile designs, communicating with fans and followers, setting up events, etc. You need to be able to analyze your social media campaigns, pick out trends and stay ahead of the game and all this is not a one-time task. Tips on managing social media campaigns.

#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Read on. Sz3Rj3Nfcs.

19 Twitter Best Practices That Show the Real You

Ari Herzog

Relate to sports. Relate to current events. Observe digital trends. Dan McLaren founded the UK Sports Network. You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people. Quote your role models. bewarmbos.

How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

Their posts, however, go beyond overt “Buy Our Stuff” updates and include community-building content like quotes, visually rich images, hashtags, events, and videos (all of which perform well on social media): The results—as Spencer Stumbaugh, Director of Marketing at MVMT explains —have tallied up to over 60,000 visitors to MVMT’s “Shop” page in the first three months of 2016 and an overall.5%

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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

SES Events. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Trends Strategies Integrated Marketing Whats the Buzz? Live Events. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Upcoming Events. Sports. Trends. Sports. Trends. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile.

How Top Companies Use GIFs on Twitter

Convince & Convert

Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. As #GIFParty became a trending topic on Twitter, many companies were smart enough to play along, dropping their own party-themed GIFs. Ain’t no party like a Twitter GIF Party! pic.twitter.com/5gTEeB1uWH.

Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Contextual posts are best, and some of the easiest wins in that category are holidays, sporting events, trends, memes, and other visual posts to get the engagement where you want it to be. The calendar tells you every holiday, trend, event, celebrity birthday and similar contextual post that can really ramp up your engagement. And sometimes, the two don't match.

Restoring Faith in Humanity - Together

Social Media Marketing

Watching the events unfold in Boston yesterday was horrific. As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. And this was another thing that happened quickly: within the hour, 8 of the 10 top trending topics on Twitter were related to the event. Boston. F ing horrible.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

SES Events. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Live Events. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. UPCOMING EVENTS. ClickZ Awards. Email.

McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]

Simply Measured

Trends for McDonald’s at Rio 2016. What has McDonald’s Done to Combat This Trend? This is surprising, considering that the Olympics is the biggest sporting event across the globe, and an opportunity for the brand to engage with consumers on social networks, where it is estimated t hat there will be around 2.67 athletes in Grenoble, France. Thanks for that.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn.  If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. Hashtags can be transitory (come and go) - such as one-off events.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). To that end, 94.7% of all marketers love blog posts about marketing statistics. B2b vendors?

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

Twitter Lists are another good way to do this; create lists around specific topics, stories or events. Breaking news and trending topics – when news is breaking or a topic is trending in search and/or social media, maximize the visibility of your related content by coordinating promotion through Twitter and other social vehicles. By monitoring trend tools you can discover what topics are hot and how users are searching for and discussing them. Entertainment and sports sites sometimes stream tweets from celebrities and athletes. What Twitter tips would you add?

How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

Obviously, this does not mean that Sports Teams should create content around Doughnut Day. Consider a particular month that is pretty dry in terms of holidays or events relevant to your industry. It would pay off to tap into trends that your Fan base follows. Working as a Content Creator has its perks. You can write off the hours you spend on Buzzfeed and 9gag as research.

Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. As twitter grew up and people started using it in larger numbers, it really allowed us to see how real time trends could develop right before our eyes. This allowed them to pinpoint the earthquake, and verify its existence, just by following trends on social media. Well, we used disaster events above only because it really shows how things can spread and be tracked. Take Advantage of Trending Topics. It all starts with newspaper.