How to Get Ahead of This Year’s Social Media Trends
Convince & Convert
MAY 31, 2016
In a recent webinar with Mention, I addressed the interruption of platform changes and identified four digital trends for marketers to get out in front of now. Twitter has jumped in with custom Twitter Emoji for historical moments, sports and entertainment events, and elections (and has made them for sale too). Snapchat rolled out Chat 2.0 and opened up geofilters. Smile.
8 New B2B Video Content Marketing Trends
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. They could recreate this video with each one of their sport-specific products to show the actual solution in progress. Overall, this event was fantastic. It’s About the Experience.
Tennis on Social: Game Over For Nadal
MAY 30, 2016
2016 is without doubt the year where visual content is king, and this trend is obvious at the French Open. If you’re like me, you’re probably always looking for good people to follow during important events. Or do you wonder how much a brand benefits from sponsoring a sports event such as Roland Garros? Have you been watching the French Open last week?
Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes
FEBRUARY 7, 2011
Also: interactive marketing trends and how social media may break down gender stereotypes. Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. Million Facebook Friends Body Slam Sports Broadcasting. AOL buys HuffPo. 2.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
event sponsorships, community outreach, analyst coverage, trade association membership) components. Create an impression versus multiple impressions”), and events—in other words, most of the key elements of WPO. The 4 SEO Trends Every Marketer Needs to Know by iMedia Connection. How can paid, owned, and earned media be harmonized to achieve business goals? by Forbes.
5 Social Media Opportunities to Plan for this Summer
Ignite Social Media
JUNE 3, 2016
This year marks the seventh annual World Social Media Day with the official US event to take place in New York City. If you’re interested in learning more about how to capitalize on opportunities at large events head here for another great blog post. 4. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
What social media developments and trends should I be watching? Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth ). ways to use social media to build a crowd for your event by Socialbrite. Social Media Trends and Predictions. What to do? But 44.24
Time for Real Introspection on Real Time Marketing
Social Media Marketing
FEBRUARY 26, 2013
Think of it this way: the Oscars, the Super Bowl or any other major public event is like a party that we're all attending. In that kind of social situation, it's the witty repartee from the individual that is in touch with world events and cultural touchpoints that wins every time, not the hack comedian who brought a pocketful of scripted jokes from his lame writing staff. Only $1.8
Mobile Trends for 2013
JUNE 13, 2013
With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Million Ways To Say Hi. Revolutionizing Transactions. Video Unleashed. Mobile as a Sixth Sense. Blog News
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
pinterest trends social networksYou've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Shame on you.
This Week in Social Media
Social Media Marketing
MARCH 13, 2013
In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs.
How to Identify Popular Hashtags
JUNE 1, 2016
using the hashtag of an event or a TV program). A way of making you look stupid when you include irrelevant hashtags! sport). However, hashtags are not used that often. I recently came across a post with a hashtag related to an event and when I clicked on it, I saw a lot of updates related to the event. Trending. What are hashtags? Why are hashtags useful?
Being The Underdog Is More Fun
JUNE 17, 2015
The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. However for the first time in my career, I decided to buck that trend, and go with the underdog. Upsets. Why not?
Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay
MAY 26, 2016
Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. All the Twitter Trends , plus what team Audiense is reading in this week’s round up of the best social campaigns. Alicia Keys , Pepsi , and Champions League have come together to make the UEFA Champions League a big sporting extravaganza. InCommon https://t.co/hoUfMSPKWL.
A Deeper Look at the Twitter Metrics You Should Be Tracking
JUNE 7, 2016
Your dashboard is separated into three main areas: Tweets, Audiences and Events. Events on Twitter Tab. The Events tab is a great resource for social media managers and content creators. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. And why not? Home Tab. This includes your: Top Tweet.
People Need Content
JANUARY 13, 2014
It also highlights the importance of a balanced strategy including but not defined by the trend. As an event creator, I love it. Quality events are hard. The increasing glut of digital information makes quality events more important. An event is a primary driver of large word of mouth moments, dynamic personal interaction, and yes, great content. The rest fail.
Tweet, Pay, Love: The Modern-Day Social Media Pop-up
The Realtime Report
SEPTEMBER 9, 2014
Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram posts: the “Social Media” pop-up. Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
FEBRUARY 8, 2016
The Super Bowl is one of the biggest global events for both the sporting world and for brands. Not for Live Events. Before Super Bowl 50, the hashtag #RIPTwitter began trending with the social public feeling that Twitter’s struggles to drive revenue and innovate effectively would spell the end for the social platform. Lesson 1: It’s All About the Pre-Game. Conclusion?
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
So which one garnered more interest according to Google trends? Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Remember me?
74% of World Cup Viewers Use Social Media During the Games
Convince & Convert
JUNE 17, 2014
It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games. In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks. In fact, the World Cup is already prepared to be the most social sporting event ever. Social Media Research
How to Optimize your Paid Search with Social Media
Buzz Marketing for Technology
MARCH 16, 2011
So we potentially have a large sports audience as a segment of our brand, right? If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Technology.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Their posts, however, go beyond overt “Buy Our Stuff” updates and include community-building content like quotes, visually rich images, hashtags, events, and videos (all of which perform well on social media): The results—as Spencer Stumbaugh, Director of Marketing at MVMT explains —have tallied up to over 60,000 visitors to MVMT’s “Shop” page in the first three months of 2016 and an overall.5%
Managing Social Media Campaigns
MARCH 5, 2013
Creating a social media campaign is not a one time event. Updating profiles, using analytic tools, changing the profile designs, communicating with fans and followers, setting up events, etc. You need to be able to analyze your social media campaigns, pick out trends and stay ahead of the game and all this is not a one-time task. Tips on managing social media campaigns.
How Top Companies Use GIFs on Twitter
Convince & Convert
MARCH 10, 2016
Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy. As #GIFParty became a trending topic on Twitter, many companies were smart enough to play along, dropping their own party-themed GIFs. Ain’t no party like a Twitter GIF Party! pic.twitter.com/5gTEeB1uWH.
19 Twitter Best Practices That Show the Real You
JANUARY 8, 2014
Relate to sports. Relate to current events. Observe digital trends. Dan McLaren founded the UK Sports Network. You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people. Quote your role models. bewarmbos.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
SES Events. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Trends Strategies Integrated Marketing Whats the Buzz? Live Events. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Upcoming Events. Sports. Trends. Sports. Trends. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile.
5 Tips for Launching a Follow-Worthy Instagram Account
JUNE 16, 2016
The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Participating in trending hashtags and relevant current events can be a great way for a brand to add relevancy and organically gain followers while still using the proper social lingo. Need help getting started?
Restoring Faith in Humanity - Together
Social Media Marketing
APRIL 16, 2013
Watching the events unfold in Boston yesterday was horrific. As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. And this was another thing that happened quickly: within the hour, 8 of the 10 top trending topics on Twitter were related to the event. Boston. F ing horrible.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
SES Events. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Live Events. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. UPCOMING EVENTS. ClickZ Awards. Email.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. Hashtags can be transitory (come and go) - such as one-off events.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( e-Strategy Trends ). To that end, 94.7% of all marketers love blog posts about marketing statistics. B2b vendors?
How To Create Relevant Content
MAY 7, 2013
Follow the news and be up-to-date to know what is happening around you, or search the web for trending topics. Does your brand for instance attract an audience with certain interests or hobbies such as sports, cooking, music or politics, then this can give you ready ideas on how to create themes and topics that match your user’s interests. Choose the right timing.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
Twitter Lists are another good way to do this; create lists around specific topics, stories or events. Breaking news and trending topics – when news is breaking or a topic is trending in search and/or social media, maximize the visibility of your related content by coordinating promotion through Twitter and other social vehicles. By monitoring trend tools you can discover what topics are hot and how users are searching for and discussing them. Entertainment and sports sites sometimes stream tweets from celebrities and athletes. What Twitter tips would you add?
5 Tips for Great Content Curation
APRIL 29, 2012
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Events Try Our New Social News App Welcome to Mashable! Trending Stories. Trending Videos. Trending Topics. Current Events Lists. Events Lists. Sports Lists. Sports. Events. trending. Events.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! When a hashtag starts to trend, it gets even more difficult to parse the information stream. Luckily, there a few great tools that can assist in hashtag enlightenment: What the Trend?
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Me neither. submit_url = [.]
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How well is your social media working today?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. Our recent market research study identified and analyzed all sponsored content from the top 100 lifestyle bloggers, discovering new data finds and trends about blog advertising. On WordPress blogs alone, over 409 million people view more than 20.4
107+ Blog Post Ideas for a Rocket Start
MARCH 23, 2016
Share your own beliefs about a specific event, notion, idea etc. Sport and exercise is a hugely profitable market… your readers will love to get the feeling you’re looking out for their wellbeing. Make a list of your favorite sports to attract attention, and promote your own wellbeing as well. Are there some must-visit industry events in your field of work or study?
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Trending Stories. Instead of being able to view a trending topic chronologically, the program takes public tweet data and uses pattern based analytics to categorize trends within trends. Trend Setter Intermedia. Trending Videos. Trending Topics. Current Events Lists. Events Lists. Sports Lists. Sports. Events. sports. trending. Trending. Fetch Twitter Search Results.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?