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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

Sports 135
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. Dove was one of the few brands that made social part of their strategy, promoting a guide for coaches to boost girls’ self-confidence in sports.

Analysis 157
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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

As we can see from Google Trends, search interest in the movie started growing weeks before it arrived in cinemas, and it’s still not entirely died down months later: Given all the attention it generated (and continues to generate), it was inevitable that brands would leap at the chance to join the conversation. billion views.

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

Sports 66
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 It’s not hard to see the appeal of this type of content.

Brands 130
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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60