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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

Retail 60
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. Are consumers willing to give retailers precise information about their location?

Apple 149
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Build customer loyalty.

SMS 107
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How to use voice of customer data to improve your customer relationships

Sprout Social

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. A company will use a VoC program to understand their customers better.

Data 125
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The role of AI in creating a more human customer experience

Sprout Social

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104
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Growing Your List With Smartphones

Small Business Mavericks

Smartphones have changed mobile marketing for the better. You can use Text-to-Join to grow your mailing list, promote your events, or take surveys online. If your customers have a mobile phone, they can sign up on the spot in just a few seconds. Now is a great time to get on board with mobile marketing.

List 79
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Three Steps to Monetizing Your Data through Customer Intelligence

The Realtime Report

For a retail company, this might be a segmentation strategy based on customer transactions such as value, frequency, and recency of purchase. An example of event-based marketing to a specific customer segment is performed on a regular basis by a company out of New York City, Michael Andrews Bespoke, a premier customer men’s clothier.

Data 79