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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. Example Social Media / Online Marketing Strategies Based on Industry.

Industry 231
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Eight steps to thriving on information overload

Buzz Marketing for Technology

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. September 2, 2007 12:53 AM.

Web 2.0 244
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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196
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Enterprise 2.0 Conversations

The Marketing Blog

00 am Enterprise 2.0 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Implementation Enterprise 2.0: Enterprise 2.0 Tools vs Strategies Why do Enterprise 2.0

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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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Internet Marketers of New York Charity Party: March 18, 2008

Techipedia: Tamar Weinberg

With that said, it’s just two days away to the Internet Marketers of New York charity party in NYC (during SES NY) which is sponsored by the coolest guys on earth, Best of the Web. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. What: A charity party.? I hope so!?

MySpace 100