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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s an enormous stretch to suggest that those 142 people were so inspired by the mere appearance of my ad that they googled or went directly to my website to register for something different. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. You should be.

Report 172
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Facebook Analytics, the Pixel, and Events

Jon Loomer

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Well, this is just a sampling.

Analytics 155
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Majority of Arab Youth Express Concerns About the Impact of Social Media Addiction on Mental Well-being

Bill Hartzer

The results of the survey were unveiled during a special event organized by blinx, a digital media hub focused on youth in the Middle East, to coincide with World Mental Health Day. Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power.

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How to Choose Facebook Ad Placements

Jon Loomer

As mentioned above, there are times when Facebook optimizes for quality events. Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. Use URL parameters and Google Analytics. It would seem that the easy answer is to use the manual placements option. Using URL Parameters.

How To 199
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Sample Proposals for RootsTech Presentations - Which Would You Choose?

Stay N' Alive

I would talk about ways to help Google recognize individual ancestor records better, and ways to help Google and other search engines traverse the social connections available for each family history record on the internet.

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Facebook Ads and the Magic Bullet

Jon Loomer

Facebook Pixel and Events. Are you using events and parameters ? Sample Size. You’re unable to generate a reasonable sample size to determine whether certain campaigns, ad sets, or ads even work. Combining Efforts with Google Ads and Email. Google is made for this. Are they set up properly?

Facebook 141
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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. It does not impact any traffic numbers.

Compete 277