Social Media Strategery

MARCH 1, 2010

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Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

SEPTEMBER 30, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Wed, Oct 1, 2008 Government 2.0 is, But They Do Need to Experience It Six Villains of Gov 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 In contrast, the Web 2.0

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Techipedia: Tamar Weinberg

AUGUST 25, 2010

He’d also have done the outreach personally since I’ve met the guy at social media events. Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. I guess they see these relationships the same way.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 25, 2008

StumbleUpon: The Funny, the Informational, but Not So Newsy StumbleUpon is probably the last social site that I’d consider going for “news&# — at least not for “current events.&# For example, just the other day I stumbled upon an Apple press release from 2003. Sorry, guys, it’s five years later.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MARCH 4, 2010

I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. This article is an example of that. This is an great example of a company that gets it and has moved the needle because of it. However, things have changed. You have to gain them by gaining their respect.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. However, I did find an interesting example in Dell. It also becomes direct. I’d be interested in reading it.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Social Media U: Take a Class in Social Media. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

This is a lightly edited transcription of a speech I gave at the Web 2.0 I started telling her about the Wikipedia article on Pluto. You may remember that Pluto got kicked out of the planet club a couple of years ago, so all of a sudden there was all of this activity on Wikipedia. Gin, Television, and Social Surplus.

Wikipedia 279

Wikipedia Movable Type Wiki Project 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Work With Web Developers to Update Your Site for Web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Bare Feet Studios

MARCH 1, 2009

Why Are The Events So Un-Promote-Able??? The Music Events Are Very Cool: they (we, from taxpayer money) are sending local musicians to play at Gordon Biersch locations in the Bay Area and I am thrilled my friend Mailani Makainai is among them. Sadly, GoHawaii and HVCB are using the internet as it existed 5-10 years ago.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue?

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JUNE 23, 2008

as Blackboard and Web CT have become the norm for. examples from an information technology classroom, this paper describes several ways to structure and. Keywords : Wiki, Course Management, Collaboration, Web 2.0, document that is easy to update in the likely event. Wikipedia-style? trust Wikipedia??

Journal 142

Journal Wiki Class Collaboration 142

Techipedia: Tamar Weinberg

JUNE 30, 2008

They both have their places in the web 2.0 I think plurk is more for networking and twitter more for tweeting news/events/links. link] fore example uses cliques to collectively create a more selective audience to hold a dialogue with. Therefore, I suppose the nested conversations and time-line layout make complete sense.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

And while you could keep those messages stored on Twitter’s server, it might be in your best interest to have them stored to a separate account in the event that Twitter goes down or for ease of searching. If they have too many friends and not many followers, for example, you might not want to follow them. between 40 and 40000).

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. Go to trade show events or nighttime meetups. Study those blogs to grasp the blog’s culture and why (or what criteria is used) to cover a specific product or service. Answers Yahoo!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. Personally, having sat next to Daniel Terdiman of CNet, I heard (and understand) both perspectives after having liveblogged the entire event. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Again I could be wrong but the last Facebook PR event I attended for the 300 million mark they made sure we all knew that was active users. I could not agree more.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

It’s no surprise that both are asked to speak at events on a very regular basis. If you’ve ever seen Gary speak at an event or even just on his Wine Library TV appearances, you can see the exuberance of gusto in his presentations. The brands of Chris Brogan and Gary Vaynerchuk are extremely well known. They have passion.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Personal accounts of everyday events is what made Dooce and the Bloggess so successful.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 8, 2008

For example, what plays well on Digg versus what plays well on Propeller. Knowing the right people to send something to on StumbleUpon or keeping a conversation going on FriendFeed for example. I came across a great example earlier today; the form at [link] was probably designed by a regular marketer.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The article has examples of how social media worked too. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Every year, I can only read so many articles. How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 4, 2008

The big language barrier still exists, for example, when you refer to Java (“not coffee, not the island, but the programming language!&# ) Semantic search : webmasters may not spend a ridiculous amount of time trying to describe what things mean since there’s no motivation for them to do so. Maybe that’s a bad example.

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. And featured it in a big presentation I did at an event here, too — so, trying to give back! It’s an excellent book — thank you for writing it.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

Keyword stuffing, for example, might have worked 5 years ago, but it’s not a successful tactic anymore. As much as I worry that I’ve offended someone by using her as an example in this post, I do hope she reads it and learns from it. They have a NY event in March, a CA event in August, and a Chicago event in December.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 8, 2010

Affiliate marketing, for example, comes to mind. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! mark Reply Tamar Weinberg April 10, 2010 at 8:45 pm Thanks Mark. Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Here’s an example of a simple tab I set up: Welcome! Reply Christine Taylor December 1, 2009 at 10:22 pm I wasn’t able to get to the ( [link] ) Reply Tamar Weinberg December 1, 2009 at 10:25 pm Christine, it works here – did you go to [link] It will immediately capitalize itself and show you an upcoming event.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Considering the above example, I pose a question on Facebook etiquette: Is it appropriate to let these requests sit in pending mode or to reject the friends outright?? FriendFeed, StumbleUpon e YouTube December 30, 2008 at 7:00 am Netiquette 2.0: LinkedIn is still seen as the more professional of the two. di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Here’s how this works : In the Internet Marketing Best Posts “series,&# I take posts that are typically timeless — they’re not confined to a specific event or news occurrence — they’re valuable for the long haul in terms of Internet Marketing and creative strategy. Is your company on the list?

SEO 162

SEO Social Media Marketing Reputation 162

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia: History of personal learning environments. Presentation at Scaffolding learning - web 2.0 PLE and Community Learning Examples. del.cio.us: PLE_Workshop_2006 — event held on 7 June 2006. Personal Learning Environments wiki hosted at the School of Computer Science at the University of Manchester.

Twine 113

Twine Wiki Findability Technorati 113

Techipedia: Tamar Weinberg

APRIL 1, 2010

For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. No one wants to subscribe to another tech blog or meet someone at a networking event that does the same thing as someone else. Answers Yahoo!

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JUNE 23, 2010

By removing this account, and I’d imagine dozens of others, Facebook set an example, but four years later, name abuse is running rampant on the service. Sadly enough, most people don’t know that their content is public; a wonderful example is seen below. I had a good reason to base this on a summer camp example.

Facebook 268

Facebook SEO Policies Groups 268