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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Because I’m a busy gal who loves to boss robots around, I tapped into the power of the Hootsuite Owly AI writer to compose the perfect captions. Start building your Instagram presence using Hootsuite.

Hashtag 106
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. You rank higher on search engine results, which drives more clicks to your profile and content. You rank higher on search engine results, which drives more clicks to your profile and content. What is social media SEO?

SEO 154
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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Twitter 115
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. — Hootsuite (@hootsuite) April 24, 2021.