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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Feedly and Scoop.it Dark Arts of Content Marketing. Be specific when setting goals.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

Social media is now a top channel for online brand research , second only to search engines. In fact, reviews are the third-most important factor when shoppers are contemplating an online purchase: Source: Hootsuite Digital 2022 report. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

In fact, the addictive video platform has carved out a whole new niche in the social selling market. As a result, the search engine has reportedly begun showing TikTok videos in Google search results. There’s a reason why The New York Times called TikTok “ the new search engine ” for Gen Z. fulfillment centers. —put