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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research 257
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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. In the 18-page study, researchers polled 1,335 SMBs in Australia, Canada, the UK, and the US.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. This report looks at the current tools used by GTM teams.

Research 144
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Full report goes live next week. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Do you have a problem with gated content? Do you assume your visitors don't like them? This is a preview.

B2B 158
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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Facebook and Instagram were highlighted as valuable platforms for brand engagement.

Research 150
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Discover Why Brands Are Winning Big with Creators: The Key to Unlocking Consumer Engagement

Bill Hartzer

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust.

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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?