Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 103

Social Media Sentiment Loyalty Microsoft 103

Social Media Strategies Summit

SEPTEMBER 22, 2021

After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. That’s something we’d all like to know, right? Brandwatch.

Social Media 175

Social Media Tools Sentiment Price 175

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. 1 Analytics Tool for Growth Beautiful reports. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Clear data.

Hashtag 92

Hashtag Analytics Tools HootSuite 92

Hootsuite

MARCH 24, 2021

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . Research from Google and Forrester found half of marketers are struggling to manage their data. A social media report can help. what data you should include in your social media report.

Template 145

Template Templates Report Social Media 145

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Convince & Convert

NOVEMBER 30, 2023

Awario: Position your brand better What engages your social media best? Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Text Optimizer: Create a better copy Finding the right words for an engaging ad copy is art.

Advertising 108

Advertising Social Media Strategy Tools 108

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Maybe you need to share more engaging content. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. Once you’ve got that down, it’s time to do your research.

Sentiment 91

Sentiment Metrics Analysis Trends 91

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 88

Reputation Brands Sentiment Survey 88

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 105

Sentiment Banking Patterns Hotels 105

Keyhole.co

MARCH 7, 2022

You want to know the real reason behind why people are engaging or not with your content. . According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Enter social media reporting. What is A Social Media Report? Why Do You Need A Social Media Report?

Report 52

Report Social Media Metrics How To 52

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. Creating engaging videos? Publishing whitepapers/ebooks?

Analysis 99

Analysis Sentiment Marketing How To 99

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 119

Social Media Sentiment Data Team 119

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 114

Patterns Sentiment Analysis Proposal 114

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. They often have a highly engaged fan base. Product research can take a long time.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 100

Research SEO How To CPC 100

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Find opportunities for authentic engagement. Track social sentiment in real time. What is social listening?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 99

Sentiment Analysis Patterns Price 99

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Comparison 104

Comparison Analysis How To Sentiment 104

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? View how many impressions and engagements your tweets get at specific times of the day and week. Reports are clear and concise, and you can export and share them with your team. Or to get more Twitter followers ? SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 104

Process Sentiment Analysis Applications 104

Hootsuite

OCTOBER 12, 2023

Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand? Uncovering them can help you identify new niches and audiences to engage with. and 12 a.m.

Social Media 121

Social Media HootSuite How To Template 121

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 139

Data Social Media Sentiment Team 139

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Enhance customer experience According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t.

Analytics 83

Analytics Conversation Brands Sentiment 83

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.

Analysis 89

Analysis Research Metadata Patterns 89

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Brand 24: A brief review Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

JANUARY 19, 2022

And the best way we know how to research an audience is through social listening. Once you’ve done your audience research, use your learnings to create personas to guide the rest of your launch. The best way to do this is with competitor and audience research. Now, it’s time to conduct deeper competitive research.

Products 131

Products Social Media FAQ Sentiment 131

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 138

Analysis Strategy Sentiment Comparison 138

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

JUNE 29, 2023

No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. You don’t necessarily have to sit back and accept public sentiment. The good news?

Reputation 107

Reputation Strategy Brands HootSuite 107