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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What’s the best approach for creating that strategic plan?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Be adaptable and open to change.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. So it’s important that you don’t treat influencer engagement like a buy-out.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Since the guests will be staying at someone’s home, building the appeal here was quite tricky. But today, Airbnb boasts 7.7 Let’s find out.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Guest post by Mehdi Hussen. Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This post outlines 10 key steps in using social listening to satisfy and retain more customers.

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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Guest post by Erik Bergman. Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms. That will deepen your connections with them and also give you another way to engage with even more like-minded people. Be Thoughtful About How You Engage.

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