Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Engagement to the Next Level. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Waxing UnLyrical

AUGUST 1, 2012

The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that? I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Photo credit: havi , courtesy Flickr, CC 2.0.

Social Media 242

Social Media Flickr Twitter Engagement 242

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. The Haiti Case.

Social Media 244

Social Media Conference Technorati Case Study 244

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

Social Media 244

Social Media Airlines Sentiment Conference 244

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. Image: iambents via Flickr, CC 3.0.

Social Media 227

Social Media Campaign Flickr Buy 227

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Health Care 279

Health Care Social Media Insurance Education 279

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Including in social, and in agencies, and outside of agencies. Image: Lanzen via Flickr, CC 2.0. I mean, all.

Social Media 252

Social Media Conference Flickr Discount 252

Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. To make you engage in a behavior simply to make them happy, and pride themselves on how “influential&# they are.

Social Media 216

Social Media Foursquare Communities Flickr 216

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. Image: Pink Ponk via Flickr, CC 2.0. It is ubiquitous.

Social Media 224

Social Media Flickr Guidelines Groups 224

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

Policies 222

Policies Social Media Handbook Guidelines 222

Firebelly

APRIL 2, 2012

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. Flickr’s April Fool’s Joke Gives Us A Whole New Appreciation for Megapixels. The Internet Has Killed April Fools’. By Alexia Tsotsis The Internet has killed April Fools’.

Klout 177

Klout Social Media Flickr YouTube 177

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Adam Cohen

AUGUST 24, 2010

No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Simply put, one way is easier, two-way (and multi-way) is hard. An Analogy.

Company 231

Company Social Media Posterous StumbleUpon 231

The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. So, Are We Just Chasing Trends? The Bottom Line.

Small Business 183

Small Business Social Media Compete Trends 183

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. asked a good question: “How can people use their Klout scores to benchmark and improve overall engagement/activity?&#. (I – will be joining the chat to talk about social media analytics. Image: Courtney Carmody via Flickr, CC 2.0.

Klout 194

Klout Social Media Foursquare Metrics 194

SocMed Sean

DECEMBER 9, 2011

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. Related Posts. Tweet This!

Questions 225

Questions Social Media Privacy Posterous 225

Waxing UnLyrical

SEPTEMBER 19, 2012

Check out the video below ( or here ) to learn what Wiser is all about: Last I checked, there were 2,946 online community forums where members could engage in discussion, exchange knowledge, and collaborate on projects. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change.

Social Media 209

Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

APRIL 1, 2015

This is why I’m glad the media has been covering this story. Those who would threaten others with violence of any kind via social media or online in general need to be held accountable for their actions. Image: Genevieve via Flickr, CC 2.0. Twitter Google+ Ashley Judd, Feminism, and Social Media.

Social Media 100

Social Media Sports Flickr Social Media Management 100

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public.

Comments 214

Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. It turns out that some people are less than trusting of social media (for shame!)

Social Media 188

Social Media MySpace Flickr Platform 188

Mindjumpers

OCTOBER 29, 2010

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

Social Media 241

Social Media GPS Badge Hosting 241

Waxing UnLyrical

OCTOBER 26, 2011

And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that. We tackled four questions, and I was thrilled that it was an engaged discussion with several new participants as well. These were: 1. 8, from 12-1 pm ET.

Influencer 174

Influencer Social Media Klout Flickr 174

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192

Social Media Marketing

JULY 13, 2012

There's been a lot of debate on the value of social media. After all, it's easy to argue about the potential of social media as a powerful sales channel. Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape.

Social Media 167

Social Media Flickr Social Networking Buy 167

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

MARCH 13, 2012

Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. Image: Beth Kanter via Cambodia4Kids.org via Flickr CC 3.0. Committing To Becoming Knowledgable About Social Media ROI.

ROI 167

ROI Social Media Flickr Social Media Management 167

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Share images on Flickr. Know all social sites that your child is a part of it. Tweet on Twitter.

Social Media 202

Social Media Social Networking Education Guidelines 202

Idaconcpts

NOVEMBER 6, 2012

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Here are four worth considering. The pro version runs $9.99

Social Media 179

Social Media Tools Aggregator Foursquare 179

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Image: chantel beam photography via Flickr, CC 2.0. Are You Using Social Media to Talk to Yourself?

Social Media 182

Social Media Flickr Feed Feedly 182

Social Media Marketing

MAY 1, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Tumblr Mobile Automotive 167

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

I posted to Flickr and tried my best to bring it to their attention. First, their default landing tab featured an inactive promotion (which has since been pulled after I wrote yet another tweet that pointed to a Flickr screenshot of the ended promotion ). TLC made many missteps when it came to their social media marketing efforts.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Storify Flipboard Press Release 167