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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success. Easy – you listen!

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Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The blog was a failure because posts were not written on a regular basis.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. That would be two strategies, not one.

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Why You're the Key to Social Media Success

Convince & Convert

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter Sucks at Converting Awareness to Usage Known by 87%, just 7% of Americans use Twitter. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. population).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many successful social media programs take months (or even more than a year) to really germinate. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine.