Sat.Jul 29, 2023 - Fri.Aug 04, 2023

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The Ultimate Guide to Meta Ads Targeting

Jon Loomer

Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Of course, you can overthink this, too. You can spend a lot of time trying to find the perfect audience when, in reality, it may have been best to go as broad as possible. You have a whole bunch of options available to you.

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Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT taking over everywhere. Suddenly, people from all industries are truly seeing how powerful this technology is.

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How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant

The Social Media Hat

Partnership Unpacked, Episode 32, with James Tennant The post How Partnerships Can Fuel Content Amplification To Drive Brand Awareness w/ James Tennant appeared first on The Social Media Hat.

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YouTube Tests AI-Generated Video Summaries In-Stream

Social Media Today

YouTube's testing a new option to give you more context about the content of videos in the app.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Ads Manager Down?

Jon Loomer

You’ve surely run into this situation. Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Is this a known issue or are you alone? Luckily, there’s a resource for the status and outages of Meta business products that I keep readily available. When you go to that link , you’ll see several categories of Meta business products and whether there are any known issues.

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How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes

Forbes Social Media

Former employees of The Knot accused the wedding giant of defrauding investors and advertisers to land a $1 billion sale. Forbes found some troubling practices remain.

More Trending

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YouTube Tests AI-Generated Video Summaries In-Stream

Social Media Today

YouTube's testing a new option to give you more context about the content of videos in the app.

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How to create effective marketing segmentation and persona strategies

Audiense

We’re in the era of social media and constant online presence — brands are battling for every inch of real estate in the market of consumer attention. These companies aren’t just up against direct competitors, but also every other company, prominent figure, or social media user that’s trying to engage their audience across different digital platforms.

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Old Statues Are Not History—Despite The Comments On Social Media

Forbes Social Media

There is a common belief today that objects from the past are "history"—and that infamously has included the numerous statues around the world that have been removed

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Launches New Open Source Process for AI Music Creation Based on text Prompts

Social Media Today

Soon, you'll be able to create complex musical compositions, with no musical skill required.

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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Launched only three weeks ago , Threads has been a topic of intrigue in the social media marketing community, with brands curious about its potential.

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How Truth Social Could Be Weaponized By Donald Trump In 2024

Forbes Social Media

Donald Trump's Truth Social platform could be used in an unprecedented weaponization of social media in 2024 to inflict real damage against Trump’s perceived enemies.

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The SEC and Social Media: What NOT to Do + Compliance Tips

Hootsuite

Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Launches New Open Source Process for AI Music Creation Based on text Prompts

Social Media Today

Soon, you'll be able to create complex musical compositions, with no musical skill required.

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How I Built a Profitable Newsletter Business

Buffer Social

In December 2022, I was starting to long for something more. I was working at a Venture Capital firm and was feeling the itch to create something new on my own. At the firm, I was a portfolio manager and would run point on all the firm's founder relationships. Through those relationships, I noticed a trend: founders of startups are no different than anyone else.

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Social Media Influencer Kai Cenat To Be Charged With Inciting Riot In New York

Forbes Social Media

Kai Cenat, a social media influencer known for his video game streams, will face charges for allegedly inciting a riot and unlawful assembly in Manhattan on Friday.

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5 Best Practices for Implementing an Employee Advocacy Program

Oktopost

In general, we love to shout about the brands we love. Customers are more than five times more likely to discuss a positive experience with a brand than they are a negative one, and let’s not forget that social proof – the crème de la crème of marketing – is driven solely by our positive experiences with brands, and the inherent power that positivity has to get us talking, writing, shouting, and singing about our favorite businesses.

ROI 62
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Announces New Changes to EU Users, Which Could Impact Usage

Social Media Today

The changes will ensure TikTok adheres to the new requirements of the EU Digital Services Act.

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10 Beginner Social Media Strategies

Buffer Social

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!

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Twitter HQ Landlord Paid San Francisco Over $4,000 In Fees After Musk’s Team Installed 'X' Sign On Roof

Forbes Social Media

The sign stood atop Twitter’s San Francisco headquarters for three days and received criticism from nearby residents for its bright, flashing lights.

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Different Types of Consumer Segmentation | Audiense

Audiense

Consumer segmentation enables you to uncover valuable audience insights that can help to dictate the content, targeting and media buying strategy of your digital campaigns. It allows you to understand which audiences exist, who to target and why, and the most effective way to reach them.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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TikTok Announces New Changes to EU Users, Which Will Could Impact Usage

Social Media Today

The changes will ensure TikTok adheres to the new requirements of the EU Digital Services Act.

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We’re Opening A Talent Pool — Here’s What To Do If You’re Interested

Buffer Social

We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).

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Elon Musk Tweets And Bots Boosted Price Of Altcoins Listed On FTX, Study Suggests

Forbes Social Media

Out of a total of 182,105 unique accounts that tweeted about FTX-listed coins, 172,451 accounts were given “bot” scores, according to the study.

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How To Quickly Measure Social Media Reach In 2023

Keyhole.co

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. With so many eyes glued to their screens, it’s more important than ever to accurately measure your social media reach and make the most of this captive audience.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta’s Developing AI Chatbots with Over 30 Different Personalities

Social Media Today

Meta's new chatbots would be like ChatGPT in your Facebook and IG experience.

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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.

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'Created By AI' Warning Labels Are Coming To Social Media

Forbes Social Media

Meta-owned Instagram could soon be adding a notice that would identify when artificial intelligence (AI) has played a role in creating content for the platform

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How To Archive a TikTok?

Your Escape From 9 to 5

Curious about how to archive a TikTok? Or wondering where your archived content goes? And what happens if you choose to archive your videos? We’ve got the answers to these burning questions and more in this informative article. Discover the hidden location of your TikTok archive, find out if you can retrieve your drafts after.

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Meta Is Developing AI Chatbots with Over 30 Different Personalities

Social Media Today

Meta's new chatbots would be like ChatGPT in your Facebook and IG experience.

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