Sat.Oct 01, 2022 - Fri.Oct 07, 2022

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Social listening metrics & KPIs: What (and how) to track

Awario

Can you use social listening metrics for the evaluation of your business performance? Yes! Here is how social listening metrics can be matched to vital business KPIs.

Metrics 121
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. Wait… This isn’t new, right? Oh, it is? You’d be forgiven if this sounds like something that’s already been around for a while. A couple of similar audience expansion features have been rolled out to the Advantage product line during the past year.

CPM 206
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5 Things Every Blogger Should Have on Their Laptop for Security

SocMed Sean

Have you been wondering if your laptop is secure enough? It may not be. Bloggers need to take great measures to protect their data and their devices to ensure they can continue to work remotely with a sense of security. Read on for tips that will help you better understand solid laptop security and what kind of software you can get to help, including virus protection and malware detection for your computer.

Blogger 130
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5 Tips to Help Maximize Your Instagram Presence This Holiday Season

Social Media Today

Some key pointers to help get your Instagram marketing approach on the right track.

Instagram 216
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? If so, you may have come across Khoros. In this article, we’ll take an honest look at Khoros and give you our thoughts on whether or not it’s worth using for your business. Stuck in deciding whether to use Khoros? Continue reading to know more! Let’s Check Out Khoros as a Social Media Management Tool .

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.

Video 129

More Trending

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3 Tips on How to Maximize Twitter Video for Marketing

Social Media Today

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

Tips 208
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503: The Do’s & Don’ts Of Hiring

Amy Porterfield

From making your first hire to expanding your team, here’s what you need to know Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you […]. The post 503: The Do’s & Don’ts Of Hiring appeared first on Amy Porterfield | Online Marketing Expert.

Energy 124
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How to use LinkedIn creator mode effectively

Sprout Social

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.

LinkedIn 124
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Data 118
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Wawa gained 2.6M social media followers

Social Media Today

The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.

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#504: Understanding and Using Stocks to Support Your Entrepreneurial Journey with Teri Ijeoma

Amy Porterfield

How having extra cash on hand can fast-track your business growth What would you do if you made an extra few thousand dollars a month? Maybe you’d invest into your business, or use it to ease financial burdens so you can pour your heart into creating and promoting your digital course. Or heck, maybe you’d […]. The post #504: Understanding and Using Stocks to Support Your Entrepreneurial Journey with Teri Ijeoma appeared first on Amy Porterfield | Online Marketing Expert.

Course 121
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Halloween hashtags to kickoff spooky season

Sprout Social

Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Keep reading (if you dare).

Hashtag 115
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Top Benefits of Sales Automation Tools

The Realtime Report

Top Benefits of Sales Automation Tools. The sales process can be demanding as your daily routine includes attending meetings, making phone calls, and answering constant text messages. The process becomes more tiresome as you increase the number of prospects. At this point, it would be best to invest in sales automation tools that streamline the process and avoid repetitive tasks.

Tools 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Social Media Today

Snapchat's latest research report looks at consumer response to simple versus complex AR executions.

Research 179
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Facebook And Instagram Are Full Of Violent Erotica Ads From ByteDance- And Tencent-Backed Apps

Forbes Social Media

Some of the ads include descriptions of sexual violence, paired with images of battered women and photos of male fitness influencers, which were used without permission.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse to break out your cardigan collection. It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging.

Marketing 104
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Social Pros—Tips to Protect Your Mental Health (From a Neuroscientist)

Hootsuite

It’s no secret that too much social media takes a huge psychological toll. And for social media professionals who are on it practically 24/7, this toll becomes exponential. That’s why it’s so important to take care of your mental health. In this blog, we’ll break down the different ways overwork and overexposure to social media can affect your brain.

Tips 96
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Expands Test of Multiple Links in User Bios

Social Media Today

The option would provide more capacity to drive traffic from your IG presence.

Instagram 198
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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? If so, you may have come across Khoros. In this article, we’ll take an honest look at Khoros and give you our thoughts on whether or not it’s worth using for your business. Stuck in deciding whether to use Khoros? Continue reading to know more! Let’s Check Out Khoros as a Social Media Management Tool .

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How to do news and media monitoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.

News 78
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Good work: Building careers that make an impact

Sprout Social

If you’re a business leader, you’re probably thinking about the emergence of quiet quitting, or doing the bare minimum at work. It’s impossible–and inadvisable–not to. Only 32% of workers report being engaged at work, with the rest ambivalent, or worse, actively disengaged like 18% of workers. At this point, there’s no disputing that the pandemic irrevocably changed the way we work.

Team 84
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Gen Z Breaks Marketing’s Cultural Mold

Social Media Today

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction.

Groups 148
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Ukraine Uses Social Media To Share Images From The Frontlines While Russia Offers Rallies

Forbes Social Media

Social media has become an extremely effective propaganda tool for the spread of information - but also misinformation and even disinformation.

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6 vital strategies to ramp up your company’s social selling

Audiense

Strategy 157
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Social Proof: Katelyn Bourgoin on Knowing Your Audience

Buffer Social

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option

Social Media Today

Instagram's looking to help creators formulate their pitch to potential partners.

Instagram 179
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Animal Tales Trending – Flamingos Rode Out Hurricane Ian In A Bathroom

Forbes Social Media

Images have been trending of around a dozen cotton-candy pink flamingos huddled in a public bathroom.

Trends 97
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Twitter Promotion Cost: Your Guide to Limitless Results

Sociallyin Insider Blog

If social media ads are the new billboard advertising, social media platforms are the highways. It’s not quite apples to oranges, though, because, unlike traditional print advertising, social media marketing can be finely targeted.

Cost 59
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LinkedIn Marketing Strategies: The Ultimate Guide

Your Escape From 9 to 5

With over 660 million active users across the globe, LinkedIn is among the top and widely used social networks. So, is your business using LinkedIn to the complete potential? Are you using LinkedIn to improve brand awareness, grow your network, generate leads, conversions, and so much more? With a plethora of social media platforms, at.

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TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

Social Media Today

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

Tools 152