Sat.Oct 16, 2021 - Fri.Oct 22, 2021

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Only 12% disagree. And for another, the business community seems to like it too.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

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8 Ways to Target Quality Website Visitors with Facebook Ads

Jon Loomer

One of an advertiser’s targeting tools is reaching people who have visited their website before. But not all visitors are created equal. So, it’s important that you have strategies to target quality website visitors most likely to act with Facebook ads. The idea of targeting website visitors is to reach those who are familiar with you and are most likely to act favorably.

Facebook 213
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YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns

Social Media Today

Live shopping is set to be a big trend in 2022, and YouTube's taking its next steps towards broadening its eCommerce offerings.

YouTube 213
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Can We talk?

Janet Fouts

What happens when your manager sticks her head in your office and says “ Can we talk? ”. Does your mind leap to assumptions? Do you get a little queasy? Do your team members feel the same thing when you say “ Can we talk? ”. How can we have those difficult conversations at work without second guessing what we should have said, or what the other person is thinking and feeling during and after the conversation?

Microsoft 163
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Nextdoor Advertising: Connecting With the Community

Ignite Social Media

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? With nearly 1 in 3 U.S. households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Here’s what you need to know. About Nextdoor. Nextdoor works to connect neighbors, businesses, and public services together within their communities.

More Trending

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Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Social Media Today

Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.

Instagram 206
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Post to Instagram from the Desktop!

Jenn's Trends

Instagram Posting on Desktop is HERE Yes, after alllll these years, and endless requests from pretty much every social media manager on the planet, Instagram has FINALLY released the ability to upload natively to Instagram via the desktop. No 3rd party tools. No (shitty) Creator Studio. No workarounds. Just good old fashioned native posting to Instagram.

Instagram 138
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The Best TikTok Hashtags to Use to Grow Your Views and Reach in 2021

Hootsuite

Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet.

Hashtag 145
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy!

Survey 125
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Social Media Today

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.

Video 218
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How Content Personalization Can Generate Better Leads

Oktopost

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness.

Content 122
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How to Go Viral on TikTok: 9 Pro Tips

Hootsuite

Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. Anyone can blow up on TikTok, whether they have 2 followers or 200K. It’s not by accident. The app’s algorithm provides an equal opportunity to all users to go viral and build an audience over time.

Tips 144
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NSF Grant To Connect AI With Urban Planning to Improve Decision Making and Service Delivery

The Realtime Report

NSF Grant To Connect AI With Urban Planning to Improve Decision Making and Service Delivery. Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week

Social Media Today

The update will help social media managers centralize their workflow, and maintain their various platform presences.

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How to Grow Your Social Following Organically in 2021

Likeable

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 percent , that bad rap is at least somewhat warranted. However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok are proof of that.

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How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

The time has come: you’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence.

Strategy 139
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Experience How UI Affects Your Winning Percentage in Brain Games

The Realtime Report

Experience How UI Affects Your. Winning Percentage in Brain Games. Many individuals have sat behind their tv screens watching quiz competitions and shows and answering the questions asked even before the contestant does. These smart geniuses now have a chance to enjoy playing such brainy games and earn real money rewards while doing so.Trivia-based games that are challenging to the brain are gaining popularity amongst many individuals playing real money social games on various gaming platforms.Z

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Outlines Coming Ad Measurement and Targeting Changes to Offset ATT Impacts

Social Media Today

Facebook continues to add new options to help advertisers maximize ad performance, in-line with Apple's data privacy changes.

Apple 206
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Here’s Why Facebook, Twitter And Google Shares Are Sinking Even As The Market Sits Near Record Highs

Forbes Social Media

Shares of major tech companies fell after Snap earnings showed that Apple’s recent privacy changes will hurt advertising revenue for the likes of Facebook, Twitter and Google.

Google 99
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Everything Marketers Should Know About Facebook Business Suite

Hootsuite

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. This free tool offers some powerful features for professional users. It can’t tackle all of your daily social media needs, but it can help a lot. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix.

Facebook 132
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Stocks, Crypto, or Real Estate: Where to Put Your Hard-Earned Money

The Realtime Report

Stocks, Crypto, or Real Estate: Where to Put Your Hard-Earned Money. Stocks, real estate, and cryptocurrency are three investment classes that have seen a lot of activity in the last couple of years. For someone who wants to purchase a long-term asset that may yield for them some significant rewards, these three are rather exciting options. All involve relatively higher levels of risk than other types of investment, such as high-yield savings accounts or savings bonds for example.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships

Social Media Today

Instagram's looking to provide creators with more monetization options via expanded brand partnership options.

Instagram 218
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10 Essential Software Integrations To Improve Your Video Marketing Strategy In 2021

BeingOptimist

Intro: Videos aren’t only a way of showing your content but also using them to educate your audience. With the rise of social media platforms like TikTok, Instagram, and Facebook videos, videos have become the primary source of potentially driving more sales and traffic to your site. According to a recent study done in 2020, 96% of consumers increased their video consumption.

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Will Former President Trump ‘Make Social Media Great Again’ With New TRUTH Social Platform?

Forbes Social Media

Former President Donald Trump isn't waiting to be welcomed back to the largest social media platforms, and instead he announced on Wednesday that he would launch his own service: TRUTH Social.

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#401: Live Video: Acting Natural & Going Off The Cuff With E! News Celebrities Jason Kennedy & Giuliana Rancic

Amy Porterfield

Go Live On Video With The Confidence Of A Pro Nothing like the words “live video” to make you break out in a sweat. I’m talking about the kind of nerves you haven’t experienced since your 8th grade “Under the Sea” dance. Let’s keep it real, live video is intimidating…especially when you’re just getting started. […]. The post #401: Live Video: Acting Natural & Going Off The Cuff With E!

News 97
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Updates its Rights Protection Tools to Help Brands Detect Violations of IP Across its Apps

Social Media Today

The update will better enable brands to automatically track potential IP violations across Facebook and Instagram.

Brands 217
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8 Places User-Generated Content Thrives – Beyond Social Media

Pixlee

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day.

UGC 78
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Michael Carter-Williams Wants To Drive You Into A New Dimension

Forbes Social Media

Michael Carter-Williams is the Head of Metaverse Athletics for the 5D Metaverse project 'Wilder World'. The 2014 NBA Rookie of the Year is helping NBA players learn more about NFTs and is expanding his profile into being more than just an athlete.

Project 98
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How to Identify Issues of a Failed Social Media Campaign

Digimind

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Issues 74
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Facebook Plans to Hire 10,000 New Staff to Work on the Metaverse

Social Media Today

Facebook's basing its Metaverse team in Europe, which could be a measure to help it improve relations with EU regulators.

Facebook 208