Sat.Nov 07, 2020 - Fri.Nov 13, 2020

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Twitter Launches New 'Carousels' Ad Format Option

Social Media Today

Twitter has announced a new addition to its ad format options: Carousels. With the launch of Twitter's new Carousels format, marketers can now add up to six images or videos in an ad.

Twitter 218
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Facebook Business Manager: Ad Accounts

Jon Loomer

The foundation of a Facebook Business Manager account is access to ad accounts. The entire purpose of Business Manager is to organize your people, partners, and assets for the purpose of advertising. In previous posts, we’ve discussed the following: Adding People, Partners, and System Users to Business Manager. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager.

Facebook 215
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Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). At this moment, Adrian is the brand ambassador of Flipsnack (a company that has 4+ million users), one of the organizers of Digital Days, the largest digital marketing event in the Western part of Romania, and the founder of Hot in Social Media, an international digital marketing blog.

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5 Keys for Building an Effective Employee Retention Strategy

The Realtime Report

5 Keys for Building an Effective. Employee Retention Strategy. COVID-19 has affected pretty much every part of our daily lives, and for many Americans it also meant big changes in how their business lives were conducted, with about one-third of Americans working from home due to stay-at-home orders and responsible social distancing practices. Many of these people have found that working from home is good for their mental health as well as their production at work, and the trend is expected to co

Strategy 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19

Social Media Today

Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.

Facebook 218
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How to Set Up Business Verification in Facebook Business Manager

Jon Loomer

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that you need to sort out with Facebook.

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Marketing Platforms for Realtors that Generate Results

The Realtime Report

Marketing Platforms for Realtors that Generate Results. The real estate industry is now becoming increasingly competitive. The number of members registered by the National Association of Realtors crossed the one million mark in 2018. And, over 5 million new and existing homes were sold in 2019. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies.

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Twitter Shares Insights into How its Election Integrity Measures Impacted Usage and Activity

Social Media Today

In the aftermath of the US Election, Twitter has shared some insights into how its various measures impacted usage behaviors leading up to polling day.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. Here are our favorites. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

Analytics 179
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The magic of clustering audiences

Audiense

Anything you do in business requires understanding some level of audience data. Whether you're thinking about which products will resonate, whether you're reporting on them, whether you're planning business activities that will affect audiences, analyzing them, strategizing or targeting, it doesn't matter. It all comes down to audiences.

Report 170
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Webmaster Tools Moves Twitter Account

Bill Hartzer

Google Webmaster Tools, now called Google Search Console (for several years), has moved their Twitter account from @googlewmc to @googlesearchc. This is in line with their launch of the Google Search Central, where they’re changing their name, consolidating documentation, and refreshing how we look–including a new sidekick for Googlebot. I’m looking forward to a better, easier to use Google Search Central.

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Facebook Adds New 'Vanish Mode' Disappearing Messages in Messenger

Social Media Today

Facebook has announced a new 'Vanish Mode' for Messenger, which enables users to set their messages to auto-delete after you leave the chat.

Facebook 218
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5 Common Sense Tips to Build Successful Relationships With Instagram Influencers

agora pulse

Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing. After all, after finding an Instagram influencer to collaborate with, for example, the idea of pitching that person to help you market and in essence advertise y

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Top 10 Ways Hackers Can Steal Your Personal Identity and How to Prevent Them from Doing So

The Realtime Report

Top 10 Ways Hackers Can Steal. Your Personal Identity and How to. Prevent Them from Doing So. Consumers are often asked to share valuable personal data in order to receive goods and services, and these exchanges increasingly occur online. This puts them at increased risk for online identity theft—a threat that is only growing across global economies.

SMS 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Considering TikTok marketing for your business or organization? You’re not alone. We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

Strategy 145
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New Study Outlines Key Considerations for TikTok Promotions and Ad Campaigns

Social Media Today

Looking to get the most out of your TikTok clips? The team from VidMob recently conducted a study to identify some key tips for marketers.

Study 216
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Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is such an important step when publishing your content on YouTube.

YouTube 142
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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages.

LinkedIn 129
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Making the Case for Ongoing KYC: Why the Time for Change Is Now

The Realtime Report

Making the Case for Ongoing KYC: Why the Time for Change Is Now. By. John O’Neill. If you work in financial services then you’re already aware that knowing your customer (KYC) is not just an essential process, it is also a legal requirement. It’s part of the essential tasks banks perform to tackle anti-money laundering (AML) and other financial crimes.

Banking 103
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Facebook Announces Start-Ups Set to Take Part in its New Accelerator Program to Expand Connectivity

Social Media Today

Facebook has announced a group of 20 start-ups that will take part in its new accelerator program to help maximize internet connectivity.

Facebook 217
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10 best social media tools for 2021

Awario

This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list.

Tools 103
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#346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher

Amy Porterfield

Podcasts, Jenna Kutcher, & List Building Because it’s been a minute since we’ve talked about podcasting as an entrepreneur… I decided to invite my dear friend, Jenna Kutcher, back on to have a little chit chat around podcasts, entrepreneurship, and how they work in unison to boost organic traffic. Jenna is a fellow lover of […]. The post #346: How This 7-Figure Business Owner Uses Her Podcast To Drive Traffic with Jenna Kutcher appeared first on Amy Porterfield | Online Marketing Exp

List 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Use the HEART Method to Improve Customer Satisfaction

The Realtime Report

How to Use the HEART Method. to Improve Customer Satisfaction. With the economy moving more and more to ecommerce every day, customer options are aplenty in almost every industry. With that in mind, consumer behavior has dictated that customer satisfaction is becoming a higher priority when selecting a product or service. There are plenty of ways to go about improving customer satisfaction, but one method that seems to touch on all of the most important parts in a concise manner is the H-E-A-R-T

How To 103
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TikTok Adds New Option to Display Non-Profit Fundraisers on Your Profile

Social Media Today

TikTok will now enable users to display a nonprofit they wish to support on their public profile, with direct links to donation options.

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62% Of Americans Will Participate In GivingTuesday 2020—One Way Or Another

Forbes Social Media

A new survey found that 62% of all respondents intend to participate in GivingTuesday 2020 in one way or another, despite the socioeconomic challenges posed by the ongoing coronavirus pandemic.

Survey 105
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6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Digimind

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.

Metrics 103
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Interesting Facts About the Forex Market

The Realtime Report

Interesting Facts About the Forex Market. Fact 1. More than 5.4 trillion dollars are exchanged in this giant market per day, and it has become possible due to its worldwide accessibility. Beginners can start with as little as $10. Our researchers found that most investors love to use this platform because they can log in securely using any type of device with just an internet connection.

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Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance

Social Media Today

Pinterest has outlined a new process it's developed to better represent actual ad engagement, improving on basic CTR measurement.

Process 215
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4 Best Ways to Hide Your IP Address

Socialmedia.biz

What’s the key to surfing the Internet anonymously and having the freedom to visit any website without restrictions? Hiding your IP address by using a proxy instead. The great thing about using a proxy to browse the Internet is that it enables you to dodge a plethora of landmines, like blacklisting or bans, geo-blocking, content filters, and even web tracking.

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Social Media Targeting Guide | Audiense

Audiense

Social media targeting is a tactic deployed by marketers of displaying tailored content and ads to very specific audiences. It’s an effective way of delivering targeted and highly relevant messages to different audience segments and boosting engagement rates. Most paid advertising platforms such as Twitter, Facebook and Linkedin offer a range of different targeting options that you can use to build custom audiences to promote your ads to.

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1.15 Billion 5G Smartphones by 2025 and 35 Other Transformative Technology Stats You Need to Know

The Realtime Report

1.15 Billion 5G Smartphones by 2025 and 35 Other Transformative Technology Stats You Need to Know. The world is faced with major instability caused by the COVID-19 pandemic, the U.S. presidential election, Brexit, global trade wars, and many other societal currents. These headwinds are forcing companies and industry sectors to accelerate their digital transformations in order to survive and compete.