Jon Loomer
OCTOBER 4, 2023
Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably.
Bill Hartzer
OCTOBER 4, 2023
StatSocial Data on Genius Monkey Dashboard Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities.
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Social Media Today
OCTOBER 6, 2023
Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.
Ignite Social Media
OCTOBER 2, 2023
There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not entirely accurate. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not.
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Jon Loomer
OCTOBER 2, 2023
If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. The study found that urban consumers do favor online influencers, with 28% relying on them.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
OCTOBER 2, 2023
Partnership Unpacked, Episode 41, with Victoria Blinova The post How To Grow Internationally As A Creator w/ Victoria Blinova appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 3, 2023
It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context. Hit the columns drop-down menu and select Compare Attribution Settings. Go ahead and select them all: • 1-day view • 1-day engaged view • 1-day click • 7-day click • 28-day click If you’re running app ads, of course, check the final two as well.
Buffer Social
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Social Media Today
OCTOBER 2, 2023
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing.
Jon Loomer
OCTOBER 1, 2023
How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. In The Greatest Marketing Book Ever, Mark Schaefer estimates that it takes 18 months of consistent content creation to gain traction.
Blog2Social
OCTOBER 1, 2023
In this article you will learn the best Social Media Marketing Strategies to boost your WooCommerce Shop. Der Beitrag Best WooCommerce Social Media Marketing Strategies in 2023 erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
Social Media Today
OCTOBER 3, 2023
Can Threads capitalize on the opportunity sparked by Musk's reformation of Twitter?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
OCTOBER 1, 2023
Elon Musk posted a meme on X, the social media platform formerly known as Twitter, on Sunday making fun of U.S. aid to Ukraine.
Jon Loomer
OCTOBER 2, 2023
There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. At least I didn’t have it, since I went through those steps for a tutorial.
Buffer Social
OCTOBER 3, 2023
Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. It felt like a friendlier corner of the internet, where I stumbled upon like-minded souls. Most importantly, my Instagram account started driving clients to my business, Beyond the Kitchen Table , despite my relatively modest following (as I write this, I ha
Social Media Today
OCTOBER 3, 2023
Seeing declines in your social traffic numbers? You’re definitely not alone.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
OCTOBER 5, 2023
President Joe Biden tweeted about the Inflation Reduction Act, touting a new cap of $2,000 per month for prescription drug prices. But he deleted the tweet today.
Jon Loomer
OCTOBER 6, 2023
Ads Manager needs this custom metric. I love the compare attribution settings feature, but it creates a mess. If you click all five attribution windows, it adds five extra columns to Ads Manager. And it doesn’t just add five columns. It adds five columns to EVERY CONVERSION metric. And you have to do math to figure out what it all means. There’s got to be a better way… What if we could create a custom metric for this?
Sprout Social
OCTOBER 5, 2023
Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat.
Social Media Today
OCTOBER 1, 2023
Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
OCTOBER 4, 2023
At some point in time, every brand will experience a PR crisis. When bad press hits it presents you with an opportunity to either, a) come back better than ever or, b) do some serious damage to your reputation. In fact, a survey by PWC noted that 69% of business leaders reported experiencing a crisis over a period of five years, with the average number of crises being three.
Jon Loomer
OCTOBER 4, 2023
I have a correction! Last week I told you about a possible bug. Some custom events don’t appear among metrics you can add as columns in Ads Manager. From what I could tell, there was no rhyme or reason why this was. As it turns out, there was a reason. Luckily, Meta employees follow my videos, and I was properly corrected. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.
Buffer Social
OCTOBER 2, 2023
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
Social Media Today
OCTOBER 5, 2023
There'll be a cheaper version, as well as a higher-priced, ad-free option.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
OCTOBER 5, 2023
Social media mistakes happen. Typos. Awkward phrasing. Angry-tweeting at MasterChef Junior contestants before remembering they’re children. But if you work in a regulated industry, mis-wording something can have bigger consequences than just embarrassment. We’re talking fines, disciplinary suspensions, referrals to state authorities, or even total bars from your industry.
Jon Loomer
OCTOBER 5, 2023
Some of y’all are crazy. In Ads Manager, you can compare attribution settings. This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. By default, your conversions do not include 28-day click attribution. You can view these extra conversions. Some advertisers tell me they refuse to use 28-day click.
Forbes Social Media
OCTOBER 3, 2023
Members of the infamous Lazarus hacking collective targeted a Spanish aerospace company last year by posing as a recruiter for Facebook and Instagram parent Meta.
Social Media Today
OCTOBER 2, 2023
Meta’s expanding its paid verification package to businesses.
Buffer Social
OCTOBER 5, 2023
Starting an online journey can be daunting, especially when staring at zero followers, zero likes, and zero comments. But what if we told you that you don't need an existing following to make a significant impact online? Meet Phil Agnew, a creator who started from scratch with the most difficult format possible – a podcast called Nudge – and has since built an engaged community around his content.
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