Dave Fleet

JANUARY 26, 2021

TikTok. CCPA. DCIA. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it.

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Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. Let’s discuss why this is and what you should expect.

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Social Media Today

JANUARY 28, 2021

Instagram wants to help people turn their passions into a profit. With the launch of Instagram's Professional Dashboard, brands and individual creators can find tools and resources to grow their business through the centralized hub.

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Instagram Resources Tools Brands 216

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness.

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Socialized

JANUARY 23, 2021

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report.

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Jon Loomer

JANUARY 26, 2021

A month ago, I wrote my first post about the expected impact of iOS 14. There was a lot we didn’t know at the time, and Facebook has also provided more information since. Today, I want to break down the basics of this update into the simplest terms: What the iOS 14 prompt is. How that prompt directly impacts Facebook ads. How this impacts advertising beyond iOS users.

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Ignite Social Media

JANUARY 27, 2021

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we’d like to continue posting and promoting during these times, it’s not business as usual. We often recommend that our clients go dark during these critical times, but there’s more to it than to simply stop posting.

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Audiense

JANUARY 27, 2021

Social media has changed everything – from the way we do business to the way we interact with others. Politicians and celebrities alike use social media to talk directly to their audience and connect with them on a more personal level. Similarly, brands are also leveraging it due to this very reason.

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Sprout Social

JANUARY 26, 2021

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.

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Social Media Today

JANUARY 25, 2021

Instagram is rolling out a new 'Professional Dashboard' to make it easier for creators to access relevant tools to help maximize their performance.

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Forbes Social Media

JANUARY 28, 2021

After whipping up a market frenzy in stocks for GameStop and BlockBuster, Redditors are on a new mission: to get joke cryptocurrency Dogecoin to $1 a coin.

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Reddit Marketing Policies News 145

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

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Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Curious where the bulk of your viewers are coming from? Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners.

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Analytics YouTube Video Embedding 142

Social Media Today

JANUARY 27, 2021

The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.

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Likeable

JANUARY 26, 2021

Clubhouse is a new audio-based social media platform. Currently, the app is only available on iOS, but the creators confirmed this week that they will be working on an Android edition. In its own words, Clubhouse “allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.” Here’s what it looks like, and how it works: When a user joins the app (still currently invite-only) they are prompted to select interests, topics, and

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WebInKnow

JANUARY 25, 2021

The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, right?

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Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

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Social Media Today

JANUARY 27, 2021

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

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Social Media Video Influencer Marketing 218

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Forbes Social Media

JANUARY 29, 2021

Actress Gina Carano is trending again on social media and not for the reasons the breakout star of The Mandalorian might be all that happy about.

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Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. In this blog post, we’re sharing 18 impactful Black creators on social media to follow, learn from, support, and work with: Why You Should Support Black Creators on Social Media.

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Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options. On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers.

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Social Media Today

JANUARY 26, 2021

Twitter and Sprinklr teamed up to build a thorough report on the current state of customer care. See best practices and industry insights to guide your customer care plans for 2021.

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Report Twitter Industry Team 194

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Amy Porterfield

JANUARY 28, 2021

My secret for creating a sustained, successful business? Customer support excellence! 11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable. Would you like my secrets? Well, entrepreneurial friend… you’re in luck! In this […].

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Strategy How To Marketing 111

Audiense

JANUARY 28, 2021

You’ve got a shiny new Audiense subscription to Twitter Marketing! Waheyyy! Or, you’re thinking about it but want to learn a little more first. Either way, let me introduce you to what you can do with the Twitter Marketing plan, otherwise known as the Connect platform, in full access.

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Twitter Marketing Platform 97

The Realtime Report

JANUARY 29, 2021

Firing Fails: 6 Common Reasons Necessary. Employee Terminations Tank. By. Roxi Bahar Hewertson. There is no question that firing or laying someone off is an onerous leadership task. Still, there are going to be times when it is absolutely necessary to terminate employment. The question is not if, but how and when, employers will bring that relationship to a close.

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Social Media Today

JANUARY 28, 2021

Twitter's design team looks at the brand from the angle of their community, embracing the fun, weird, chaotic, imperfect beauty of human nature.

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Twitter Team Communities Brands 207

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Forbes Social Media

JANUARY 26, 2021

Mike Lindell complained left wing activists were “trying to cancel” him after several retailers, including Bed Bath & Beyond and Kohl’s, dropped his products.

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Retail Twitter Products Policies 113

BeingOptimist

JANUARY 24, 2021

In the days before emails and the online world was introduced to the population, letters were duplicated using carbon paper while writing the letter. In Gmail or any other email format, Cc is short for ‘ Carbon copy ’. In this blog, we will learn how to Cc in Gmail. Why Do We Do Cc in Gmail? When sending messages to additional people at once. You have to create carbon copies of the same e-mail and send them to several separate email addresses at once.

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iPhone How To Applications Privacy 105

The Realtime Report

JANUARY 27, 2021

What to Look for. When Choosing a New Laptop. These days, you would be hard-pressed to find someone who doesn’t have either a personal laptop or one that is used for business. The convenience that a laptop gives you in being able to access any program and the internet from any place cannot be beaten. Furthermore, with the processing and storage capabilities that many laptops have these days, you can accomplish practically anything that you need to.

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Social Media Today

JANUARY 29, 2021

Pinterest continues to expand upon its content discovery offerings with the release of Story Pins following streams.

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agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. With over 1.7 billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business. Fortunately, you can set up your Business Page and start posting content in less than an hour.

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