Social Media Today
SEPTEMBER 11, 2020
Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.
Jon Loomer
SEPTEMBER 8, 2020
The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events.
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The Realtime Report
SEPTEMBER 8, 2020
Scaling Your Business: How to Grow Your E-Commerce Sales. While your business might have already hit its annual profitability projections, you can’t afford to stick to the same tactics to attract and retain your customers. Most businesses will experience a decline or plateau at some stage, which is why you must routinely find new ways to grow your revenue.
Janet Fouts
SEPTEMBER 7, 2020
We are still trying to navigate through what has become a perfect storm of crisis, with a pandemic, economic uncertainty, racial conflicts, political craziness, firestorms, floods, and hurricanes ravaging our country. The impact goes deep into our lives, both at home and at work. Will we be going back to a normal work environment soon? Ever? It’s not likely that that’s going to be an easy transition for most of us.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
SEPTEMBER 9, 2020
Facebook has launched a new program to help students understand the various privacy and security concerns online, with many of them returning to school in digital form.
Jon Loomer
SEPTEMBER 9, 2020
Facebook pixel events are critical for conversion tracking, optimization, and retargeting. You may not have partner integration that automatically injects this code. The Pixel Event Setup Tool may not be sufficient (it’s not for me). You may need to add the code manually, and this post is meant to help. The Problems with the Pixel Event Setup Tool.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
SEPTEMBER 9, 2020
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.
Social Media Today
SEPTEMBER 9, 2020
According to a new report, Facebook has been ordered to stop sharing European user data with the US due to concerns over international surveillance operations.
Jon Loomer
SEPTEMBER 8, 2020
[NOTE: This post has been updated and completely rewritten from its original publication.]. You have the Facebook pixel. You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them.
The Realtime Report
SEPTEMBER 11, 2020
New research released today by Finbold reveals which countries in Europe violate GDPR guidelines the most, as well as the total combined GDPR fines of EU countries to date. With it being over two years since GDPR was implemented in the EU and EEA, the team at Finbold has studied the fines and penalties that data protection authorities have imposed in the EU, by sourcing data from the GDPR Enforcement Tracker fines database.
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A beginner's guide to social media automation tools and getting automation right.
SocialFish
SEPTEMBER 10, 2020
It’s become incredibly easy to fall for online scams, even for those who consider themselves good at recognizing a fraudulent scheme. Scammers have kept evolving their practices and honing their crooked ways. These days, many scams are so sophisticated that they’re hard to identify at first. Be alert and take precautions to avoid becoming one of the millions of people that fall for scammers’ ploys every year.
Social Media Today
SEPTEMBER 9, 2020
After recently launching a dedicated Reels tab on the home screen in India, Instagram is now looking to add the same in all regions where Reels is available.
Jon Loomer
SEPTEMBER 8, 2020
[NOTE: This post has been updated and completely rewritten from its original publication.]. You have the Facebook pixel. You may even be using pixel events with parameters. But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them.
Hootsuite
SEPTEMBER 9, 2020
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
SocialFish
SEPTEMBER 10, 2020
All diving enthusiasts come to this sport in different ways. Some are attracted by the breathtaking nature of the underwater kingdom, while others want to challenge themselves, overcome fears, and get the adrenaline rush. But there are some important things you need to know before starting out for your first underwater adventure. Therefore, take into account 7 essential scuba diving tips for beginners.
Social Media Today
SEPTEMBER 10, 2020
Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.
Jon Loomer
SEPTEMBER 9, 2020
Facebook pixel events are critical for conversion tracking, optimization, and retargeting. You may not have partner integration that automatically injects this code. The Pixel Event Setup Tool may not be sufficient (it’s not for me). You may need to add the code manually, and this post is meant to help. The Problems with the Pixel Event Setup Tool.
Hootsuite
SEPTEMBER 8, 2020
Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
SocialFish
SEPTEMBER 10, 2020
It’s become incredibly easy to fall for online scams, even for those who consider themselves good at recognizing a fraudulent scheme. Scammers have kept evolving their practices and honing their crooked ways. These days, many scams are so sophisticated that they’re hard to identify at first. Be alert and take precautions to avoid becoming one of the millions of people that fall for scammers’ ploys every year.
Social Media Today
SEPTEMBER 11, 2020
With the impacts of COVID-19 wearing on many people, Facebook has outlined a range of new mental health resources that it's developing for its apps.
Awario
SEPTEMBER 7, 2020
Marketing, customer, buyer, and audience personas are different terms used to describe a perfect member of your target audience. In this post, we break down the What, Why, and How of customer personas, including a free template.
Audiense
SEPTEMBER 10, 2020
This is a guest blog written by Jillian Ney, founder of The Social Intelligence Lab and the first academy for professionals using social data as part of their work. Connect with her on Twitter and LinkedIn.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
SocialFish
SEPTEMBER 10, 2020
All diving enthusiasts come to this sport in different ways. Some are attracted by the breathtaking nature of the underwater kingdom, while others want to challenge themselves, overcome fears, and get the adrenaline rush. But there are some important things you need to know before starting out for your first underwater adventure. Therefore, take into account 7 essential scuba diving tips for beginners.
Social Media Today
SEPTEMBER 9, 2020
Despite questions about its future, TikTok was once again the most downloaded non-gaming app in August according to data from Sensor Tower.
Sprout Social
SEPTEMBER 8, 2020
Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees ).
Audiense
SEPTEMBER 11, 2020
This is a guest blog written by Media Measurement , a leading digital research consultancy that pairs data-driven technology with insight-led human analysis to help organisations filter through the increasingly noisy spaces of online and offline media.
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Discover just how easy it is to boost SEO with social media.
Amy Porterfield
SEPTEMBER 7, 2020
My guest on today’s episode was a corporate girl turned overwhelmed entrepreneur turned entrepreneur with a thriving online business, a lucrative digital course, and the time and freedom to prioritize her family and make an impact far beyond what she ever imagined. Her name is Jamie Trull, her business is called “Balance CFO,” and you […]. The post BONUS: 5-figures in 6 months & 6-figures in 1 year: This Could Be You With Jamie Trull appeared first on Amy Porterfield | Online Marketin
Social Media Today
SEPTEMBER 10, 2020
TikTok has shared some new insights into how its feed algorithm works, which could help marketers maximize their TikTok video performance.
Sprout Social
SEPTEMBER 10, 2020
Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions.
Audiense
SEPTEMBER 9, 2020
What role does social data play in the media planning strategy? How does social listening supports it? The senior audience strategist at UK-based Encore Digital Media , Danielle Johns , helped us to answer these and other questions around this area which has grown more sophisticated in recent years. And audience intelligence is one of the reasons for that evolution.
The Realtime Report
SEPTEMBER 9, 2020
4 Top Paying Careers with Good Work-Life Balance. Are you looking for a career that offers great pay without having to dedicate your whole life to it? If you’re currently in a job that pays well but demands too much of your time, you may be wondering if there is a way to make great money but still have a healthy work-life balance. Image by Gerd Altmann from Pixabay.
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