Awario
OCTOBER 5, 2021
Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.
Social Media Strategies Summit
OCTOBER 7, 2021
How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. But which online event marketing ideas can help you drum up increased registration and engagement? According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events.
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Jon Loomer
OCTOBER 4, 2021
Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform. That you shouldn’t build your house on rented land. (Irony alert about posting this stuff on other platforms, of course).
Ignite Social Media
OCTOBER 5, 2021
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues. I saw my fair share of PR crises. Since then, Ignite Social Media has also helped several world-famous brands manage social media crises.
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Social Media Today
OCTOBER 7, 2021
Facebook's looking towards the next stage of digital connection, and playing a key role in facilitating new social and engagement activities.
The Realtime Report
OCTOBER 7, 2021
Global Investors Tune in As Live. Video in Ecommerce Takes Off . Live video shopping SaaS platform SWIRL has raised $250,000 in a pre-seed funding round led by global strategic investors and angels based in the US, Singapore, Middle-East and Europe including Gaurav Agarwal (Freedom Financial Network), Asheesh Khaneja (ex-IBM), Siddarth Razdan (FirstBridge Fund), Vineet Sharma (Dentsu) and Nirmal Shah (Prism Advisory) among others.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
OCTOBER 8, 2021
You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
Audiense
OCTOBER 7, 2021
Your brand is on Twitter and publishing content regularly. And you’ve even set aside a budget to manage the platform, with a well-defined strategy that works…or at least seems to work. But how can you know for sure unless you look at the data? More importantly, you need data to understand what’s working and what’s not so you can adjust your strategy for even greater impact.
Jon Loomer
OCTOBER 6, 2021
Not all sales are equal. Not all customers are equal. That’s why Facebook gives you the option of optimizing for the most valuable customers using Value Optimization. In this post, let’s discuss the following: What is Value Optimization? Who is eligible? Collecting value. What about Aggregated Event Measurement? Things to consider. Let’s go… What is Value Optimization?
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
OCTOBER 7, 2021
Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go. The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories.
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Audiense
OCTOBER 7, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Jon Loomer
OCTOBER 7, 2021
If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS? Return on Ad Spend (ROAS) is calculated as (Purchase Value)/(Ad Spend).
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
OCTOBER 4, 2021
Since its launch in 2006, Twitter has gone from a punchline about sharing what you ate for lunch with the world to an unavoidable part of online communication. And Twitter’s reach is only growing. In Q3 of 2020, Twitter boasted 187 million monetizable daily active users , a 29% increase over the previous year. In this post, you’ll learn how to make Twitter work for your business.
Social Media Today
OCTOBER 5, 2021
You'll no longer be able to add audio guests into your Twitter live-streams - but instead, your video broadcast quality may improve.
Audiense
OCTOBER 5, 2021
When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage?
Jon Loomer
OCTOBER 5, 2021
As of October 5, Facebook will begin updating ad set creation to display Estimated Audience Size instead of Potential Reach. The move to ranges will also apply to Interests and Custom Audiences. I don’t have these changes yet, so I can’t yet see the full impact of the changes. But let’s discuss what is known so far. Estimated Audience Size Ranges.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
OCTOBER 6, 2021
One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.
Social Media Today
OCTOBER 3, 2021
Here's a handy checklist to help ensure that you're covering off on the key social media management fundamentals.
Amy Porterfield
OCTOBER 7, 2021
Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai… …you, my friend, are still in for a feel-good episode….technically speaking. ;) Today, I’m sitting down with the leading voice in the personal development and transformational […].
Jon Loomer
OCTOBER 8, 2021
I hit my 10-year anniversary in business recently, which has given me the opportunity to do a lot of reflecting on the unique journey I’ve had to get here. I was happy to join Shane Sams on The Shane Sams show to provide background on how my business came to be (and a whole lot more). You can listen to the full episode below. Go here to subscribe to The Shane Sams Show on Apple Podcasts.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
OCTOBER 4, 2021
Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.
Social Media Today
OCTOBER 8, 2021
The overview provides some key pointers on how to make best use of LinkedIn's various ad campaign and targeting options.
The Realtime Report
OCTOBER 7, 2021
How To Make Your Georgia. Trucking Business Succeed. Almost every company requires facilities to transports its goods and sales. That’s what makes trucking businesses one of the most profitable businesses in the market today. Although every business has its pros and cons, the most crucial element is its management. Many trucking companies tend to suffer downfalls because of their inability to provide validity.
Forbes Social Media
OCTOBER 5, 2021
The MekaVerse is an NFT project that attracted rapid Discord membership in the crypto community. With over 100k members in their Discord, this is one of the most exciting launches in NFT history.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
OCTOBER 5, 2021
Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices.
Social Media Today
OCTOBER 7, 2021
The change will add more transparency to the AdSense process, and better enable Google to compete with other exchanges.
The Realtime Report
OCTOBER 6, 2021
Factors to Consider When. Choosing a Career in Technology. One of the most vital decisions one has to make in life is choosing a career. Considering that you spend a large part of your life working, you have to carefully think about the career you want to follow. One of the most growing careers today is information and technology. It is evolving every day, fueled by innovation and creativity.
Likeable
OCTOBER 4, 2021
Live streaming is having a huge moment right now, but it isn’t actually new. In fact, it technically dates all the way back to 1993 , with the first stream being a live concert of a band made up of engineers in Palo Alto, CA. It was around well before social media, and it’s been a slow burn that has been consistently building momentum for several decades now. .
BeingOptimist
OCTOBER 6, 2021
If you’re new to the ?ry?t? s???e, finding the blockchain technology transactions overwhelming is natural. No matter which currency you decide to deal in, the all-time popular Bitcoin, USDT, Lite??in ?nd ?ther emerging ?ry?t??urren?ies, succeeding in the first shot is tricky. However, there is almost nothing that a little strategic approach cannot resolve.
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