Sherrilynne Starkie
FEBRUARY 10, 2020
People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. And, although trust in capitalism is at all-time low, there’s hope. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations.
Jon Loomer
FEBRUARY 9, 2020
I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button. Facebook throws it at you every time you drop a post on your Facebook page. It’s enticing. Facebook has actually done a good job of improving it.
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Social Media Today
FEBRUARY 13, 2020
Facebook has announced a new agreement with Reuters which will see the company work with The Social Network to detect and address misinformation on its platform.
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Webbiquity SMM
FEBRUARY 14, 2020
Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Meltwater
FEBRUARY 13, 2020
Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>.
agora pulse
FEBRUARY 12, 2020
Sure, people looking at your social posts is great. But you want your audience to do more than just look. You want them to do something. These tips can help inspire action. When you want to encourage your audience to do something specific after reading your social media posts, you need a call-to-action. Without one of these prompts, your social media posts might miss out on a major opportunity.
Ignite Social Media
FEBRUARY 13, 2020
With over 3.5 billion social media users worldwide, it’s no doubt that the popularity of social media platforms is on the rise. More and more people use these platforms to keep in touch with friends and family, find out more about new products, and connect with brands. However, email marketing is still the most preferred way to receive updates from brands.
Social Media Today
FEBRUARY 13, 2020
Snapchat is testing out a major design change, which would split the app into five sections and add a navigation bar along the bottom of the screen.
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A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
FEBRUARY 11, 2020
What Is The Difference Between A Bookkeeper and An Accountant? What would your answer be if someone were to ask you the difference between an accountant and a bookkeeper? Chances are, the answer to this question would not be obvious to most. A large majority of people who aren’t involved in the industry often confuse one for another or assume that they are both the same process.
Audiense
FEBRUARY 12, 2020
The rise of a cookie-less world, which will be a reality in two years, has the ability to change the paid media ecosystem currently dominated by programmatic marketing, forcing brands to invest in high quality content. A view held by Quentin Gressien , a partner at The Metrics Factory , a consulting firm based in Paris which operates on the mantra: Wake up your audience !
agora pulse
FEBRUARY 11, 2020
Look out, TikTok. Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. But Instagram has come a very long way since then, partially by checking out what the competition does well, “stealing” those features or strategies, and even improving them.
Social Media Today
FEBRUARY 13, 2020
Google has launched a new 'Emoji Kitchen' tool for Android which enables users to create unique mash-ups of different emoji characters.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
The Realtime Report
FEBRUARY 9, 2020
Important Details to Include on a Resume. Recruiters spend an average of 5 to 7 seconds looking at a resume before deciding to read further or move on. If you don’t grab their attention immediately, it won’t matter how qualified you are for the job – you’ll never hear back. Let’s look at 5 things to put on a resume that will help ensure it gets read. 1.
Hootsuite
FEBRUARY 12, 2020
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger. Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email.
agora pulse
FEBRUARY 13, 2020
Everyone loves a good story. Especially an Instagram Story. But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. Stories only exist in the Instagram feed for 24 hours, then they disappear. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .
Social Media Today
FEBRUARY 11, 2020
The way younger users consumer video content is evolving, which is important to note for those marketers looking to connect with these audiences.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Realtime Report
FEBRUARY 13, 2020
Beginners Tips for Marketing with Social Media. As of April 2019, there are 3.5 billion people on social media across the globe! Whether you’re trying to reach the masses or just a few blocks, marketing with social media is an absolute must in today’s digital world. So how do you get started? We’ve compiled four great tips to help you learn the ins-and-outs of social media marketing.
Hootsuite
FEBRUARY 11, 2020
Scheduling your tweets is a game changer. You can give your audience a consistent stream of content without having to manually send tweets at odd hours of the day (or night). Scheduling is a perfect complement to your social media calendar where you’re creating tweets days or weeks in advance. Also, it can help you avoid missing a post on a particularly hectic work day.
Amy Porterfield
FEBRUARY 13, 2020
One of the biggest excuses I hear from people wanting to start a business is that they don't feel that they have the confidence they need to take their dreams and ideas and make them successful. My guest in this episode, Lisa Bilyeu, is living proof that it doesn’t matter what skill set or level […]. The post #302: From Lacking Confidence To Multi-Millions appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
FEBRUARY 9, 2020
If you're looking to boost awareness around your event, social media can be a great compliment to your efforts. Check out these tips.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
FEBRUARY 14, 2020
The Impact of Media Relations in Small and Medium Enterprises. With the increase in start-up businesses, media relations is one of the best marketing strategies that give you a competitive edge against other entrepreneurs in your niche. Over the past couple of years, media relation approaches have evolved. However, public relations firms like Marathon strategies were quick to embrace the changes, allowing them to reach far beyond their target audience.
Hootsuite
FEBRUARY 10, 2020
The right social media apps will save you time, help you create better content, and connect with the right audience. Here, we list the best apps and most essential tools so you can do your job more effectively and efficiently. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. 1.
Oktopost
FEBRUARY 12, 2020
Remember the days before click to order was a thing?! If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. Wherever competition exists, there will be a need for companies to increase their revenues by communicating what sets them apart and makes them stand out. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before.
Social Media Today
FEBRUARY 14, 2020
Google has removed over 500 Chrome extensions after an investigation found them to be injecting malicious ads inside user browsing sessions.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
FEBRUARY 10, 2020
3 Ways to Attract New Customers to Your Business. Your customer base is the lifeblood of your business, there are no two ways about that. Without a steady stream of consumers coming through your doors on a regular basis, both your reputation and your sales margins will take a hit, which will ultimately make the task of improving your business ten times harder than it already is.
Hootsuite
FEBRUARY 10, 2020
Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.
Forbes Social Media
FEBRUARY 12, 2020
The U.K. 's telecommunications regulator will likely be in charge of enforcing new online safety regulations on the world’s biggest internet companies--and could sanction them if they fail to comply.
Social Media Today
FEBRUARY 12, 2020
A new report from Nielsen has shown a significant increase in consumption of streaming content, with Netflix and YouTube leading the way.
The Realtime Report
FEBRUARY 12, 2020
6 IT Jobs Everybody Wants in 2020. With the median salary for IT jobs coming in at right around $63,000 and the high end of the scale well surpassing $110,000, it’s no surprise that many people are considering careers in information technology. With new advances in technology, there are always opportunities for different types of IT jobs. But which are the most in-demand IT careers in 2020?
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