Sat.Sep 08, 2018 - Fri.Sep 14, 2018

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Is Going Viral The Right Goal For Your Content?

SocMed Sean

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for

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Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. 1. Facebook’s Canvas ads become ‘Instant Experiences’ Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad produc

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Metrics to Monitor for Social Media Success

Social Media Today

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

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How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

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Unlocking the Power of Audience Data to Make Smarter Marketing Decisions

Audiense

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping my 13-year-old daughter with her homework. That said, throughout my career, I h ave learned the importance of data–specifically how to interpret data to make better marketing and communications decisi

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7 Research-Backed Notes on How Brands Can Build Trust on Social Media

Social Media Today

Social media marketing changes so rapidly, and what you’ve been doing up till now may not be the approach you should take moving forward.

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12 Ways to Write Engaging Social Posts That Audiences Will Love

Oktopost

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].

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On the ROI of #compassion in the workplace. #MindfulSocial with Lisa Murfield

Janet Fouts

When something happens to an employee outside of work, how that company responds is representative of the company culture. In their newly released book, The ROI of Compassion: Unleashing the Ultimate Performance, Production and Profits with Strategic Caring in Traumatic Times , Lisa and Loren Murfield tells the story of their personal experiences of loss and how one company responded with heart and compassion, while another did just the opposite.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Benefits of Using Services of Digital Marketing Agencies

Social Media Marketing

Online business has hit all time high worldwide, as major and minor organizations are building their own websites and attempting to woo the internet public. Marketing online is hugely different from offline promoting, as the strategies of wooing consumers differ enormously. This is where digital marketing agency steps in and assures that online marketing, from building websites to assuring that they get high search engine rankings, is served to clients as a one complete package.

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LinkedIn Makes its Dynamic Ads Available in its Self-Serve Option

Social Media Today

LinkedIn has announced that it's personalized 'Dynamic Ads' are now available in Campaign Manager, opening the option up to more advertisers.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

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NFL Fan Social Media Usage Stats: NFC & AFC East Edition

Ignite Social Media

The most glorious time of year is upon us – yes, football season. To celebrate, I’ll be diving into data that sheds a light on how and why different NFL team’s fans use social media, throwing shade as appropriate since I have data to back it up. Before we get into how your team’s fans use social media, I want to give a shout out to GlobalWebIndex for providing the data and allowing me to geek out combining my two loves- social media and football.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind. Rampant development of digital communication, which went through the era of PC to smartphones and tablets, explains why this trend is long-term, but not some kind of short-term devotion.

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Facebook Can Now Understand Text in Images, Advancing Image Recognition Capacity

Social Media Today

Facebook has outlined its advanced image recognition tools in a new research report, which will open up a range of new opportunities.

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How to Boost Your Next PR Campaign with Semantic SEO

Meltwater

Search engine optimization (SEO) is evolving. Google is consistently changing their algorithm, affecting how SEO should be implemented. To cover the new changes, we had SEO guru Andy Crestodina explain what semantic… Read More >>>.

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Blockchain and the Social Media It Powers

Ignite Social Media

There’s been a buzz going around about Blockchain and Social Media apps incorporating with privacy issues being a hot topic but not everyone knows what is exactly powered by them. I’ll be honest with you all, I had no idea what Social Media was powered by Blockchain until I looked it up. If you aren’t up on what Blockchain is, my legal go-to Brian Heidelberger has a video that helps explain it a bit.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Increase Your Traffic On Pinterest

Socialmedia.biz

Regardless of whether you work in your business full or part-time, Pinterest can help drive traffic to your website. However, figuring out where to start and how to focus your efforts can seem almost impossible. You also might also feel as though you lack sufficient time to engage audiences on Pinterest. Fortunately, novices can build a solid foundation that helps them quickly become productive on Pinterest.

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Instagram's Testing Video Tagging, Another Sharing Option

Social Media Today

Instagram is testing a new video tagging option, which would give users another way to boost the potential reach of their content.

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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. ‘Hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram. Read on to get the full story and learn exactly how Kettlebell Kings uses Instagram to grow its revenue. “We all had what I guess you call ̵

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Your Brand Story Should be a Library Selection

Meltwater

We all use libraries—even if you haven’t read a novel in years. I’m not talking about the neighborhood lending libraries popping up in front of houses or the thriving community… Read More >>>.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021. With an average person using 7 social media accounts , it comes as no surprise that marketers and business owners everywhere are flocking to these platforms to create brand awareness, interact with the existing audience and attract new customers, amongst other things.

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Facebook's Broadening the Scope of its Fact-Checking Program to Also Cover Images and Video

Social Media Today

Facebook is broadening the scope of its fact-checking tools to image and video content, an important step for The Social Network.

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DIY IoT: What You Need to Build Your Very Own Internet of Things Devices

The Realtime Report

DIY IoT: What You Need to Build Your Very Own Internet of Things Devices. If, while you were growing up, your favorite thing to do was to build electronic gadgets, then why not reclaim your childhood by giving building the latest devices a go? If choosing what contraption to create has you wanting to give up on your venture before it’s even started, then look no further than choosing one that falls under the Internet of Things umbrella.

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Are You a Social Media Extrovert or Introvert? Notes from the Meltwater Social Media Summit

Meltwater

While the bold easily find their stride online, social media has made even the shyest among us into extroverts. Numbers tell this story best. In his annually updated Socialniomics video,… Read More >>>.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Monetize Your Social Media Accounts

Socialmedia.biz

Making money off social media isn’t just for celebrities. With some careful content planning and a solid strategy, you can monetize your social media accounts and start earning income right from your phone. You don’t need millions of followers to get paid to use social media; there are plenty of ways you can make money online by monetizing your accounts for free.

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5 Creative Ways Big Brands are Using Twitter to Connect with Their Audiences

Social Media Today

Looking for tweet inspiration for your platform strategy? Check out these examples of brands that are seeing success on Twitter.

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12 Best Business VoIP Providers

Kikolani

As cloud computing has taken over the business technology landscape, Unified Communications as a Service has been added to the The post 12 Best Business VoIP Providers appeared first on Kikolani.

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Goodbye Feedblitz, Hello WordPress Feed

Ari Herzog

If you want to read many blogs and don’t want to remember to manually bookmark and visit them in a browser, you can opt to subscribe via email or RSS. Subscribing by email is easy: You submit a form with your email address, confirm you want to opt in, and you will receive an email message every time your favorite blogger publishes a new post. Subscribing by RSS is different: You use a web application and add the blog’s feed to your app.

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Tasty Pins Plugin – 5 Reasons that Will Make You Love This Pinterest Tool

Socially Sorted

Are you using Tasty Pins Plugin for Pinterest on WordPress? If you’re not yet using this Pinterest Tool, then you need to be. In this post I tell you why you should consider adding Tasty Pins to your WordPress Plugins and how to leverage it to skyrocket your content shares. // Read More. The post Tasty Pins Plugin – 5 Reasons that Will Make You Love This Pinterest Tool appeared first on Socially Sorted.

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