Buffer Social

AUGUST 7, 2018

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.

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Research Brands Facebook ROI 111

Social Media Today

AUGUST 7, 2018

Facebook has announced a new update for Pages, which includes a range of new ways for brands to better promote their offerings, and connect with their audiences.

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Facebook Tools Brands 118

Audiense

AUGUST 8, 2018

This is a guest blog written by Anand Srinivasan, founder of Hubbion. Businesses spend thousands of dollars each year in customer acquisition. Yet, as a number of studies show, the average conversion rate is just under three percent for the most part. A major reason for this is the disconnect between what customers want and what they get.

Data 90

Data How To Study Conversation 90

Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an Event Page. So it’s clear that business Pages are an incredibly important part of the Facebook ecosystem.

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Feed Feedly News Facebook 103

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Waxing UnLyrical

AUGUST 9, 2018

Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat

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Content Module Metadata Case Study 181

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Enjoy! 1. How Facebook handles breaking news and its life cycle. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle.

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API YouTube Data News 150

Jon Loomer

AUGUST 7, 2018

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. But, that does not mean you cannot consider the ideal frequencies for your own advertising. This article provides a general guide for approaching this important issue.

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Facebook Metrics Campaign Analysis 145

Social Media Today

AUGUST 7, 2018

Although freelancers are able to use the 'Jobs' feature of LinkedIn to find freelance jobs, using the content search can also help to find opportunities - and it takes less than 10 seconds to do so.

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LinkedIn How To Features Content 144

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year.

Brands 150

Brands Facebook Study Mobile 150

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way. Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?

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Social Media How To Training Industry 112

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Jon Loomer

AUGUST 8, 2018

Facebook Canvas provides advertisers the ability to create a fullscreen experience that keeps potential customers on Facebook ( see examples here ). They can then get creative by building an experience based on components of video, images, text, CTA buttons, product feeds, and more. And now they can also add a contact form. Experienced advertisers will recognize these contact forms as being a repurposing of lead ad forms , which allow marketers to collect contact information from potential custo

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Facebook Template Templates How To 133

Social Media Today

AUGUST 9, 2018

Once you've got people to your website, you need to keep them around to view your offers. Here are some tips to help.

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Process Tips 167

Audiense

AUGUST 7, 2018

Identifying, segmenting and defining audiences – and customer personas – is no longer a task that should be left to the arbitrary opinion of the members of the marketing team. The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. During the different processes of identification and analysis of audiences, using social data, consumer insights and other analysis tools allow a substan

Data 108

Data Analysis How To Resources 108

Meltwater

AUGUST 5, 2018

Whenever your company faces negative media coverage, what’s the first thing you do? (Running for cover isn’t a solution.) Getting upset and blaming people who exposed the problem isn’t the… Read More >>>.

How To 108

How To Company 108

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Oktopost

AUGUST 7, 2018

Despite the highly-regulated and risk-averse landscape, 49 of the top 50 financial services are on at least one social network. The potential of social media for financial services is tremendous, and financial services willing to adopt a more forward-thinking approach will reap rewards on social. So where should they start? How can finance marketers embrace social […].

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Social Media Social Networking Marketing Tools 110

Social Media Today

AUGUST 5, 2018

Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns.

Video 167

Video Tips Advertising Facebook 167

Rebekah Radice

AUGUST 6, 2018

Over the years, I’ve had the honor to speak on over 200 stages, lead hundreds of webinars, and train thousands of business professionals. Yet I remember my first presentation like it was yesterday. Knees shaking and voice cracking, I stepped onto the stage and proceeded to ramble for what felt like hours. Fast forward to today where I’ve spent countless hours honing the craft.

How To 99

How To Research Energy Social Media 99

Ignite Social Media

AUGUST 7, 2018

With any new innovation, it’s important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That’s why we’ve developed three chatbot questions to align on internally that will help save you time, money, and hopefully a lot of headache. Let’s get started. 1) What Consumer Need Will Your Brand’s Chatbot Fulfill?

Questions 97

Questions Brands Resources Social Media 97

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The Realtime Report

AUGUST 10, 2018

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. The world is a continually evolving place, and there is a lot of money to be made if you’re savvy with how these changes affect several established, not to mention newer industries.

Industry 79

Industry Research Biotechnology Price 79

Social Media Today

AUGUST 6, 2018

Looking to boost your YouTube channel? Here are some tips on how to improve your platform visibility.

Statistics 167

Statistics YouTube SEO Tips 167

Forbes Social Media

AUGUST 7, 2018

In 2019, it's imperative for the influencer marketing ecosystem to work together so that diversity and inclusion are at the forefront of brand campaigns to be inclusive of all consumers. Learn from top brand leaders, influencers, and executives on how they're making a change.

Influencer 92

Influencer Marketing Campaign Brands 92

Oktopost

AUGUST 8, 2018

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations! To give some context, this article will walk you through the following sections: […].

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Hubspot Engagement Campaign B2B 82

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The Realtime Report

AUGUST 5, 2018

How to Fund a Start-Up Business. Starting your own business means taking your destiny into your own hands. It doesn’t matter what kind of business you want to start or what industry it is in. There are a few steps every new business owner must take. One, they need to come up with a strong business plan and proposal. They also need to find partners, funding, and hire employees.

How To 79

How To Proposal Cost Project 79

Social Media Today

AUGUST 7, 2018

With nearly seven thousand marketing tech solutions available, finding the right tools isn't always easy. In this post, contributor Chad Pollitt shares some of his favorite content marketing tools.

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Tools Content Marketing 120

Socialmedia.biz

AUGUST 7, 2018

In the fast-paced, technologically advancing world, digital channels, including social media platforms, have become the primary way brands communicate with their existing and potential customers. More than 50 million businesses are using Facebook to interact with their target audience, identify sales prospects, and conduct comprehensive competitor analysis, among other things.

Social Media 69

Social Media Tools Price Analysis 69

Oktopost

AUGUST 5, 2018

Taking in all of our customers’ great feedback, we’re excited to reveal (drum roll….) our brand new employee advocacy app, which combines the best of two worlds: For program administrators, the new app offers granular control over the way content is seamlessly shared and displayed to employees, enabling greater employee engagement. For the employee advocates, […].

Engagement 81

Engagement Brands Content Twitter 81

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Lucy Hall

AUGUST 5, 2018

Have you ever used a survey to create some buzz on social media? We've done this with some of our brands and have not only been able to generate heaps of great content that people want to read but have also been able to collect data from potential customers with permission to use for further marketing. Social Media Ideas. This year I published the 'Little Book of Social Media Ideas and Inspiration' in this book there are over 130 ideas for content.

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Survey Social Media How To Hosting 68

Social Media Today

AUGUST 9, 2018

When used well, push notifications can be a great way to maximize your brand messaging. Check out these stats on optimal push notification usage.

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Notification Brands 131

Socialmedia.biz

AUGUST 10, 2018

Hashtags have always been an essential part of marketing on social media, including Instagram. Whether you are on the app for your business or it is just for personal use, you probably already know about hashtags. For some users, they are mainly for expressing their thoughts or simply an addition to their caption. For serious business owners, they are useful in their brand’s exposure.

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Hashtag Instagram How To Fashion 67

Blog2Social

AUGUST 7, 2018

A well-composed social media marketing strategy can have a tremendous impact on your bottom line. There are 2.8 billion active social media users worldwide. That’s a huge potential for creating touch points with your audience, clients, and prospects. However, there have come up so many new social networks and media, that it becomes more and […] Der Beitrag 10 Tips for Your Social Media Marketing Success erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, schedu

Social Media 72

Social Media Tips Marketing Social Networking 72

WebInKnow

AUGUST 7, 2018

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues.

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eBook How To Social Media Brands 72