Sat.Dec 16, 2023 - Fri.Dec 22, 2023

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. The ideal partner will make your job easier. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others.

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A comprehensive guide to partnering with top app development companies

Social Media Today

Navigate through various steps involved in the process of choosing the right mobile app development services partner for your company.

Company 194
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2023 in review: Bigger and better than ever!

Audiense

Another year draws to a close and what a year it has been! 2023 has without a doubt been one of the craziest, but most inspiring years, for us at Audiense.

Review 156
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The Ultimate Guide to Influencer Marketing for Small Businesses in 2024

The Social Media Hat

Using influencer marketing to reach your target audience. The post The Ultimate Guide to Influencer Marketing for Small Businesses in 2024 appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Be Wary of Low-Budget Clients

Jon Loomer

I understand that sometimes you take what you can get. And it’s possible to get results with a low budget. But the truth is that low-budget clients are an enormous challenge and they’re often not worth the work. You’ll likely discover that, on average, low-budget clients are more work than medium-budget clients. Clients who can’t spend often have unreasonable expectations about how far their money will go.

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Meta Continues To Work on Messaging Interoperability To Adhere to EU Laws

Social Media Today

Third-party chats are coming to Messenger, which will enable messaging with apps not owned by Meta itself.

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How to Balance and Make the Most Out of Digital Marketing Automation and Personalization

The Social Media Hat

Digital marketing automation revolutionizes how you communicate w/ your customers. The post How to Balance and Make the Most Out of Digital Marketing Automation and Personalization appeared first on The Social Media Hat.

How To 98
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Don’t Forget to Sell Your Story

Jon Loomer

We often get focused on selling our product, but don’t forget to sell your story. It’s what makes your brand unique. Here’s mine … I’m a husband and father of three boys. Our oldest son Michael was diagnosed with cancer when he was two. My outlook was shaped by the experience of his diagnosis. Priorities changed. It helped me understand that the little things that bothered me before no longer mattered.

Team 153
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LinkedIn Tests New AI-Based Learning Elements In-Stream

Social Media Today

A more integrated flow could help people showcase their job skills and qualifications.

LinkedIn 213
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Moii Unleashes a Virtual Social Revolution! Illuni’s New Platform Transcends Borders, Connecting Global Minds in 3D

Bill Hartzer

Virtual avatars in Moii are customizable, and interactions take place in a rich 3D world, accessible from mobile devices. Illuni, the groundbreaking AI and mixed reality startup, is revolutionizing the virtual social landscape with the global beta launch of Moii. This avant-garde, avatar-based social connection platform is breaking barriers, providing an immersive 3D world for users to forge connections with like-minded individuals from over 30 countries.

Avatar 95
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#636: How To Embrace Your Fears Around Money & Make More With Financial Expert Farnoosh Torabi

Amy Porterfield

Listen on… Conquer your financial fears and step into your financial freedom with Farnoosh Torabi. My friend, I want you to feel smart about how you spend your […] The post #636: How To Embrace Your Fears Around Money & Make More With Financial Expert Farnoosh Torabi appeared first on Amy Porterfield | Online Marketing Expert.

How To 100
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Is This a Custom Conversion Bug?

Jon Loomer

I received a comment on a blog post about custom events related to a potential bug or change Meta made. I looked into it, and I’m seeing this, too. When creating a custom conversion that maps to a custom event, there is no option to refine by parameter. I tested my custom events to make sure that parameters are still passing, and they are. That said, I do still have the ability to refine by parameter when creating a custom conversion mapped to a standard event.

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X Shares New Insights into Platform Usage and Engagement

Social Media Today

X's numbers indicate that the platform is still seeing solid levels of activity in some areas.

Platform 202
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Crypto Titans Unite! Web3’s Heavyweights Join Forces to Revolutionize Twitter with /Reach

Bill Hartzer

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach. Notable backers include Seedphrase, Pranksy, Gmoney, Zeneca, Dingaling, and Mooncat2878, with previous investments in the likes of Blur, LooksRare, SuperRare, and NFTNow.

Twitter 95
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Case Study Tips: Interview Questions

Writtent Blog

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming. With a little guidance and inspiration, they’re a piece of cake.

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Reflect on 2023

Jon Loomer

Start with 2023 before moving on to 2024… This is a popular time to start goal setting, but first it’s important to reflect on the current year. Otherwise, you’re just making goals without context. What went great this year, and you want to do more of that? What felt like a complete waste of time? What do you wish you would have done differently?

Video 148
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Instagram Continues To Test Ways To Use Notes

Social Media Today

Instagram's seemingly trying out Notes everywhere it can, as the feature has been popular with younger users.

Instagram 188
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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create a Rocking Content Marketing Strategy

Writtent Blog

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. The problem is creating and distributing all that content. Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

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Do Not Take Helicopter Clients

Jon Loomer

I understand that as an agency you can’t always be picky. But the worst possible client is one who doesn’t trust you. They hired you for your expertise. They hired you because you know more about ads than they do. So don’t let them micromanage you. Don’t let them tell you how to do your job. The ideal client understands that you know more than they do about advertising.

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Threads Moves to Next Stage of Testing for Its API

Social Media Today

A Threads API is coming, which will be a big help for social media managers.

API 215
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How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

Buffer Social

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re

Trends 95
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Interviewing Tips to Get the Most Value

Writtent Blog

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Now what? First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share.

Tips 97
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Create More Than Anyone Else

Jon Loomer

The best way to stand out in any type of content format, whether it’s video, podcasting, or blogging, is to create more content than anyone else is willing to create. I know because I’ve done it — both with my blog and now short-form video. While this might sound like hustle culture nonsense, hear me out. I don’t want you creating content at all hours of the night and on weekends.

Metrics 132
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X Shares Insights Into Platform Usage and Engagement

Social Media Today

X's numbers indicate that the platform is still seeing solid levels of activity in some areas.

Platform 191
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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.

B2B 93
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#635: My “Year Of Yes”: How Networking Changed My Life

Amy Porterfield

Listen on… Embrace your “Year of Yes” and watch your business, personal development, and connections thrive. If you know me, you know that deep down, I'm a huge […] The post #635: My “Year Of Yes”: How Networking Changed My Life appeared first on Amy Porterfield | Online Marketing Expert.

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X Continues To Roll Out Updates for the Profile ‘Media’ Tab

Social Media Today

X is making changes to its media listings as it continues to build in video tools.

List 203
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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Social

Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New features AI Assistant 🤖 This was a big one. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless n

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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel.

B2B 75