Jon Loomer
FEBRUARY 7, 2022
Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. I covered it on a Pubcast Shot as well. Except, the changes that would be made were far more significant than anyone had expected. Thousands of detailed targeting options were removed on January 19. Let me tell you: Meta wasn’t messing around!
SocMed Sean
FEBRUARY 10, 2022
Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. That’s 73.5 million more users than in 2020. Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online.
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Social Media Today
FEBRUARY 8, 2022
Looking to improve your digital marketing career prospects in 2022? Check out these data notes from LinkedIn.
Audiense
FEBRUARY 10, 2022
Averaging 946,000 viewers per race , the 2021 Formula 1, also known as F1, viewership was up a phenomenal 41% compared to the 2019 racing season and 56% compared to 2020.
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Jon Loomer
FEBRUARY 8, 2022
If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. In this post, I’ll give you the specific custom web events I use and why. I hope that this may give you some ideas for what you can do, too. Note that I’m being careful to say “custom web events” rather than “custom pixel events.” What I’m describing will apply to all web events, using the pixel or Conversions API.
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary. Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
FEBRUARY 8, 2022
A good consultant can provide valuable advice & guidance, while a bad one can cause problems and headaches. The post How to Choose a Virtual Event Consultant appeared first on The Social Media Hat.
Hootsuite
FEBRUARY 10, 2022
If you have to ask what, exactly, the metaverse is — don’t feel bad. The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion.
Ignite Social Media
FEBRUARY 9, 2022
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. As brands build out their TikTok strategies , it’s important to highlight a few notable organizations who understand their audience and are creatively evolving with the emerging platform.
Social Media Today
FEBRUARY 7, 2022
Shutterstock's color trends report highlights the most popular colors based on image download trends over the past year.
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A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
FEBRUARY 5, 2022
8 Ways To Encourage Virtual Event Networking. The post How To Replicate In-Person Event Networking for Virtual Events appeared first on The Social Media Hat.
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Catch all episodes here. Episode Summary. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.
BeingOptimist
FEBRUARY 6, 2022
Owned by Meta Platforms, Whatsapp Messenger is an American texting cross-platform that is available for free use across the world. This cross-platform application allows the users to send messages to someone or add them to a group. The users do not have to subscribe with an amount and thus, everything is free of charge. The user has got the opportunity to share messages, voice mails, pictures, videos, links, documents and so much more.
Social Media Today
FEBRUARY 8, 2022
The new options provide more ways to manage our IG content, and secure your account.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Amy Porterfield
FEBRUARY 8, 2022
Why I keep my business close and my friends even closer I love my friends. I mean, L-O-V-E. I am so beyond grateful for them — they understand me, I understand them, and they’re the type of people I know always have my back. But as you’ll hear in this episode, this hasn’t always been […]. The post #432: Navigating True Friendships As An Entrepreneur appeared first on Amy Porterfield | Online Marketing Expert.
The Realtime Report
FEBRUARY 11, 2022
Mirabaud’s Contemporary Art. Collection is a Work of Art. Meta description: Mirabaud’s contemporary painting, photography and sculpture collection spans multiple mediums, eras and several countries. International banking and financial services provider Mirabaud Group has an extensive history of supporting the arts. The company’s leadership—which includes Senior Managing Partner Yves Mirabaud , Managing Partner Lionel Aeschlimann and several other co-owner/directors—have encouraged art appreciati
Hootsuite
FEBRUARY 7, 2022
A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the internet. Direct-mail marketers used it to conduct small tests on a fraction of their contact lists before committing to the massive cost of printing and mailing a full campaign. On social media, A/B testing produces insights in real-time.
Social Media Today
FEBRUARY 10, 2022
Twitter continues to add new users, though its longer-term growth targets remain challenging.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
FEBRUARY 10, 2022
Accomplish your business (& personal) goals AND have more freedom Say these three words out loud: Ideal work week. Say them again. Ideal work week. Be honest… have you ever heard three words that sound so beautiful? If you would have asked me to envision my ideal work week back in my corporate days, I […]. The post #433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being appeared first on Amy Porterfield | Online Marketing Expert.
The Realtime Report
FEBRUARY 11, 2022
Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services. 51% of Super Bowl LVI Viewers will do so on Broadcast or Cable TV; A 20% drop since 2019. Nearly half (46%) of Americans will interact with digital media while watching the big game. Adtaxi —one of the nation’s fastest-growing digital marketing agencies, today announced the results of its annual Consumer Streaming Trends and Super Bowl Viewership survey.
WebInKnow
FEBRUARY 11, 2022
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.
Social Media Today
FEBRUARY 11, 2022
Here's a look at the various ways in which you can join in the celebration around Super Bowl LVI via your favorite social apps.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
FEBRUARY 8, 2022
Do Instagram likes, like, even matter anymore? Instagram now gives all users the option to hide or unhide the like count on posts. That means that instead of the default numerical value you’d normally see under a photo, it simply names a few users and adds “and others.” Here’s an example from four-legged fashion icon @baconthedoggers : Hiding your like count on Instagram is easy and reversible, and in some cases, might have a positive impact on the way you experience the app.
The Realtime Report
FEBRUARY 10, 2022
The Value of Cloud Computing. Technology has been a part of businesses for years and the growth of the internet has made the world more connected than ever. For many companies, the growth of the internet and its accessibility has led to an increase in customer reach and global communication that was hard to imagine even 20 years ago. While the growth of technology has allowed many companies to enter new markets and negotiate international professional agreements, the growth of technology has cre
Forbes Social Media
FEBRUARY 10, 2022
As Valentine’s Day grows near, federal authorities are warning lovesick Americans to watch out for sketchy requests for cryptocurrency by romance scammers.
Social Media Today
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan has provided an overview of his key areas of focus for 2022.
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Discover just how easy it is to boost SEO with social media.
Likeable
FEBRUARY 8, 2022
We all know that trends and conversations begin online, but who sets and starts them ? Over the years, there’s been a shift. While stars and celebrities once ran social media, the ever-growing creator economy lets everyday people connect with swaths of followers (and make a lot of money doing it, too). . When we talk about the creator economy, we’re talking about the industry of nearly 50 million people who expertly use apps like Twitter, TikTok, and YouTube to spread important messages, generat
The Realtime Report
FEBRUARY 8, 2022
Top 5 App Features. That Can Ruin Your UX. The main goal of app features is to enrich the functionality of an application. UX (user experience) is the way your application users are really interacting with it. Want to know why companies hire UI developers and what can go wrong with your product if your app or a website has a poor UI? Read on. How Are App Features and UX Connected?
Forbes Social Media
FEBRUARY 8, 2022
From banning American social media apps to blocking regulatory approval of acquisitions, China has shown it’s suspicious of U.S. motivations in tech.
Social Media Today
FEBRUARY 8, 2022
Twitter continues to develop its Super Follow tools as it works to provide more monetization options.
Pixlee
FEBRUARY 7, 2022
Online businesses have grown in staggering numbers and so have the metrics that define consumer behaviors. People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. According to Invesp , 90% of consumers read online reviews before making a decision. . However, asking people for reviews is not a simple task.
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