February, 2012

Trending Sources

10 Content Ideas that Generate Comments and Shares

Spin Sucks

As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. herby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski , cough), you now have something to jog your brain. The Manifesto.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial.

Video 151

30 Resources and Tips for Using Pinterest to Market Your Business


People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.

5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.

News 140

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Alert: This list is not exhaustive. Your additions are welcome! Jargon.

Brands 139

The Content Marketing Explosion [infographic]


Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers.

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? However one important Pinterest lesson that contradicts all other social networks…do not follow everyone.  I made that mistake and my page pulls up a smorgasbord of wedding, women’s fashion, jewelry, etc. Pinterest Gender Breakdown. definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel.

A World Gone Social

Learn how companies must adapt to survive.

Technology and the New Workplace Currency [Infographic]


Among other findings, the 2011 Cisco Connected World Technology Report revealed: One of every three college students and young employees believes the Internet is  as important as air, water, food, and shelter. The Social Organization Useful Data

Report 124

Seven Tips for Gaining Business from Speaking Engagements

Spin Sucks

More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. And guess what happened? Don’t spend time on your bio.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. It’s how you use it that counts. Social Media

How Enterprise Social Networking Drive Business Value [Report]


Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology. The report includes more interesting insights on how enterprise social networking drive business value. How to Measure Your Social Media ROI [Infographic].

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Breaking News. Lifestyle Content. Others.

The Social Media Lifecycle [Infographic]


The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.

Why Communities of Practice are the Key to the Future


One of my favorite sources of inspiration, Harold Jarche, has a really interesting post I wanted to point you to about how to organize for diversity and complexity , one of the themes we explore in great detail in Humanize. How do you maintain the integrity of the organization while embracing the chaos beyond? Social learning  is what flows on these networks.” Social Learning

Facebook Timeline Coming for Businesses

Spin Sucks

Happy Valentine’s Day! have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. have good news!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview. The social media bubble is still alive and well.

The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures

Techipedia: Tamar Weinberg

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. want to tell you about the mindset required to create wealth on the Internet. The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on.

How To 100

Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. While I’m not privy to all of little league politics (and trust me there are a lot), I’m not naive enough to know they don’t exist. They do. But my philosophy in life with those sorts of things is to just do the best you can with what you get. Work hard, treat people respectfully, and despite all that BS, good things will eventually happen. Giving up or blaming everyone else gets you nowhere.

Team 100

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Can’t We Define Public Relations?


[LONG POST ALERT!]. The PRSA has embarked on a mission to redefine and modernize “public relations”  Which I believe is probably necessary – you only have to look at this post on Spin Sucks (one of many on this topic, I am sure) and the ensuing comment discussion to realize that there is mass confusion about what public relations is, especially now, in the age of social media.

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation.

Social Media ROI: Check Before You Start


An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROI

ROI 99

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

ROI 97

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

My Blog Monetization Experiment

Jason Yormark

That’s an ad over there on the right. Have I succumbed to the temptation of ads on my blog?!?! Well, at least for a bit the way I see it. Consider it a test of sorts, an experiment of which the results I intend to share transparently. Let’s be honest, monetizing blogs is no new secret.  In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts.  If handled well, there’s nothing wrong with it don’t you think? The hard work of those putting great free content out certainly deserves the opportunity to earn a few bucks in the process.

How Some Big Brands Manage Social Media


I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.  As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale.

Brands 113

How to Make Your Content Go Viral

Spin Sucks

We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” ” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family. But then, surprise! have a better idea.