February, 2012

Trending Sources

10 Content Ideas that Generate Comments and Shares

Spin Sucks

As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. herby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski , cough), you now have something to jog your brain. The Manifesto.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial.

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30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.

5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.

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Social Media Automation 101

More Trending

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Alert: This list is not exhaustive. Your additions are welcome! Jargon.

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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers.

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. have friends who’ve survived breast cancer (among other cancers).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Technology and the New Workplace Currency [Infographic]

SocialFish

Among other findings, the 2011 Cisco Connected World Technology Report revealed: One of every three college students and young employees believes the Internet is  as important as air, water, food, and shelter. The Social Organization Useful Data

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Seven Tips for Gaining Business from Speaking Engagements

Spin Sucks

More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. And guess what happened? Don’t spend time on your bio.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? However one important Pinterest lesson that contradicts all other social networks…do not follow everyone.  I made that mistake and my page pulls up a smorgasbord of wedding, women’s fashion, jewelry, etc. Pinterest Gender Breakdown. definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel.

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology. The report includes more interesting insights on how enterprise social networking drive business value. How to Measure Your Social Media ROI [Infographic].

A World Gone Social

Learn how companies must adapt to survive.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Breaking News. Lifestyle Content. Others.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. It’s how you use it that counts. Social Media

Why Communities of Practice are the Key to the Future

SocialFish

One of my favorite sources of inspiration, Harold Jarche, has a really interesting post I wanted to point you to about how to organize for diversity and complexity , one of the themes we explore in great detail in Humanize. How do you maintain the integrity of the organization while embracing the chaos beyond? Social learning  is what flows on these networks.” Social Learning

Facebook Timeline Coming for Businesses

Spin Sucks

Happy Valentine’s Day! have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. have good news!

Social Media Marketing GPS

The Social Media Lifecycle [Infographic]

Pamorama

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview. The social media bubble is still alive and well.

How to Be Social: A Social Media Manifesto

Why Can’t We Define Public Relations?

SocialFish

[LONG POST ALERT!]. The PRSA has embarked on a mission to redefine and modernize “public relations”  Which I believe is probably necessary – you only have to look at this post on Spin Sucks (one of many on this topic, I am sure) and the ensuing comment discussion to realize that there is mass confusion about what public relations is, especially now, in the age of social media.

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation.

The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures

Techipedia: Tamar Weinberg

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. want to tell you about the mindset required to create wealth on the Internet. The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on.

Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. While I’m not privy to all of little league politics (and trust me there are a lot), I’m not naive enough to know they don’t exist. They do. But my philosophy in life with those sorts of things is to just do the best you can with what you get. Work hard, treat people respectfully, and despite all that BS, good things will eventually happen. Giving up or blaming everyone else gets you nowhere.

Team 100

8 Stupid Simple Social Media Tricks to Boost SEO

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.  As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale.

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How to Make Your Content Go Viral

Spin Sucks

We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” ” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family. But then, surprise! have a better idea.

Maximizing LinkedIn for Business