May, 2014

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Essential LinkedIn Profile Checklist

Harp Interactive

'Categories: Blog , LinkedIn , Online Personal Branding Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? One of the most significant changes you can make is to write a compelling, keyword-rich headline. ( Read more. ).

LinkedIn 301
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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

'I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. I didn’t announce the hiatus, as I’ve done in the past, nor did I announce its return. We just kinda… went away… and came back. The reason we went away was the reason most blogs go away , either temporarily or permanently. Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and

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3 Super Quick Facebook Tips to Increase Fans

yMarketingMatters

'Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. It should look like this: To do this, follow these steps: Go to your personal profile.

Tips 250
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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You Need To Own Your Online Identity

Jason Yormark

'I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. It’s not the worst idea in the world by any means, an affordable, easy solution for an industry that typically has low margins, and little to no internal resources for such a thing.

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

'While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it.

Marketing 219

More Trending

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Success: It All Starts with “PR”

Waxing UnLyrical

'Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me. A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”. Although I don’t usually refer to my profession with just those two letters…I prefer to say the words “public relations”…the practice is common and I’m okay with it.

Banking 215
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Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

Sherrilynne Starkie

'Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. (Photo credit: Wikipedia). The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications.

Wikipedia 186
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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

The Realtime Report

'Is your brand looking for an effective way to reach teens? The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar.

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Converseon Study: Social Interactions More Likely To Be Neutral

Firebelly

'Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will.

Study 172
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Fit Friday Recipe: Quick Chili with Ground Turkey, Spinach and Brown Rice

Justin Levy

'Fit Friday Recipes is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. It’s the middle of a busy week and you’re craving comfort food. Or maybe you’re tired of eating chicken breasts, steaks and fish but are trying to stay healthy while keeping a high protein diet.

Course 203
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Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

'Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 23, 2014: New on Facebook Facebook May Soon Know What You’re Watching—And Hearing Earlier this week,

Analytics 280
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#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

'Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion: We kicked off the chat by discussing the upcoming AMEC Summit , which takes place June 11-12, in Amsterdam.

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” The full-day conference will feature an impressive array of speakers this year, leading sessions on

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snapchat Now Biggest U.S. Messaging App By Volume, Beats WhatsApp

The Realtime Report

'There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. New data from Sandvine finds that according to this metric – volume of messages – the ephemeral messaging service Snapchat is dominating competitor WhatsApp.

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The advancement of mobile augmented reality (& what that means for marketers)

Firebelly

'If you’re a gamer, you are all too aware of augmented reality and how awesome (or not) it can be. But now augmented reality is seeping into ecommerce for a more “real life” experience for its users. So, what does this really mean for all involved? Augmented reality is a computer generated visual for its.

Mobile 170
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

'As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

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Google+ is Walking Dead, Facebook’s Audience Network Arrives, Foursquare Splits & More | Social Media Snapshot

Harp Interactive

'Categories: Blog , Facebook , Foursquare , Google Plus , mobile marketing , Pinterest , Social Media Marketing Tags: Facebook , Facebook anonymity , Facebook Audience Network , foursquare , Foursquare Swarm , google plus , Guided Search , Pinterest , youtube , YouTube intro videos Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Critical Thinking and Thinking Critically

Waxing UnLyrical

'Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums. And to make sure students actually log in and, you know, have a discussion, many of these forums are graded.

Class 203
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Stop Dividing Marketing and Media

Ari Herzog

'Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. Digital media. New media. Online media. Social media. The list goes on. Why are we fighting to be the expert and guru in each of these subcategories? If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself?

Marketing 161
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WhatsApp Now Used By 19% of Global Online Audience

The Realtime Report

'WhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan). Only 3% of adults in the U.S. use WhatsApp, but it is very popular in emerging nations: half or more of the online population in Hong Kong, South Africa, Malaysia and Singapore use Whats

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Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

'photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it? Who is going to take issue with my content? As with any new opportunity, there are certain associated risks. Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Creative Ways Brands Are Using Snapchat

Convince & Convert

'Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts: 1) World Wildlife Fund’s #LastSelfie Snapchat Campaign Raises Awareness About Endangered Species Inspired by t

Brands 167
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Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot

Harp Interactive

'Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Yahoo 252
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Monday Roundup: Sustaining Relationships

Waxing UnLyrical

'A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. The Gulf of Mexico was (is) breathtaking, as was Harvard Medical School (that’s me in HMS!), but for the long haul, I’ll take my family – which includes my dogs – any day. Creating initial connections can be a piece of cake.

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Reports of Websites Going Down for Lack of ICANN Email Verification

Bill Hartzer

'There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address. A popular website, JitBit.com, was recently taken offline because they failed to verify the site’s email address as listed in the whois record. According to Jitbit.com, their website was offline for nearly 30 minutes, and showed the following: I’ve written before about the ICANN email verification requirements that went into effect in January of this year.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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The Basics of Intellectual Property

The Social Media Incubator

'photo courtesy: Getty Images. A trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.” The primary policy underlying trademark law is to protect consumers from confusion and prevent the use of misleading tactics by competitors. With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies.

Policies 134
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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

'Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer.

Marketing 167
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How to Mention Someone in Google Plus Posts

Harp Interactive

Categories: Social Media Marketing Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. ( Read more. ).

Google 217
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Why I Dance

Waxing UnLyrical

'Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media.

Exercises 188