Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Capgemini is basing these findings on two years of study covering more than 400 large firms. But few firms have positioned themselves to capture the real business benefits. The report measures companies along two dimensions:  1. MORE >>

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray. It gets worse. MORE >>

I do not usually share my writing in its first draft. However, so many of you have inquired about my upcoming eBook on social media strategies that I decided to make an exception. am not entirely satisfied with the chapter you are going to read. That’s the perfectionist in me, I guess. ;-) Golden [.] You do not have to do everything on your own (extract from my new eBook) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Ramblings Tips ebook social media strategy teamwork MORE >>

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Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S. Education. News Health article. Benefits v. costs. MORE >>