November, 2012

Trending Sources

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.)

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A World Gone Social

Learn how companies must adapt to survive.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you. The biggest risk in health care social media is not participating in the conversation.  Don’t Cheat, Can’t Delete. Geddit? ).

[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” ” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. If social media and blogs in the U.S Education. costs.

Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Consider yours and see if this helps you out the next time you’re in a jam. No exceptions, she said.

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How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. Laying the Groundwork for a Well-Orchestrated Campaign.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. Know your fans.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!). ————— ( photo credit ). Featured From the Trenches Implementation

How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. David May, MD, told  American Medical News  that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. 14% contribute information to social media daily. Dr. Robert S.

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What Does 2013 Hold for Social Media?

Mindjumpers

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore. What does this mean?

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. It makes sense.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social CRM Fuels Engagement and Growth [Infographic]

SocialFish

Industry Insider Useful Data

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website.  However do you really understand how to best use content to attract customers?  I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking. Money is not easy to attract online and you will most likely have a lot of competition in busy marketplaces.  Persuasion.

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways:  topic and influencer types. engagement, and trust.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Nurturing a community.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. This is a limited view: Retargeting means Site Retargeting in the same way that “video games” means “first person shooter games.” Agencies.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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Public Relations: It’s Called A ‘Profession’ For A Reason

Waxing UnLyrical

I’ve been dealing with a situation for the past few weeks involving a student who thought she wanted to “ ‘be’ in public relations.”. That is, until she found out that she was expected to actually do something besides sit at her desk or go to parties. To quote my hero, Homer Simpson, “D-Oh!”. Those of us who now work or have worked in the public relat. Edward L. We make it happen !

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And Read on to find out what you’re missing.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world. It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Is Using Facebook Comments Good for Publishers?

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

How to Utilize Technology to Become a People Person

Unspoken

“People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question. The most obvious of course being to put the iDevice, laptop, or cell phone down and just connect with others on a basic level. Facebook. Match.com.

The History of Social Media [Infographic]

SocialFish

Potluck

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing. The buck doesn’t stop with creation.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. We look at four ways that your website can replace focus groups: 1.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different. for $300m. Featured