November, 2012

Trending Sources

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.)

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing. The buck doesn’t stop with creation.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.

A World Gone Social

Learn how companies must adapt to survive.

Bookmark: The Ultimate Social Media Image Size Guide

SocialFish

This is it; what you have been waiting for. Bookmark this page, and send lots of thanks and good vibes over to Dan Wilkerson and Luna Metrics for this: The Ultimate Complete Final Social Media Sizing Cheat Sheet. Also check over there for updates!). ————— ( photo credit ). Featured From the Trenches Implementation

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website.  However do you really understand how to best use content to attract customers?  I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking. Money is not easy to attract online and you will most likely have a lot of competition in busy marketplaces.  Persuasion.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. This is a limited view: Retargeting means Site Retargeting in the same way that “video games” means “first person shooter games.” Agencies.

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. Laying the Groundwork for a Well-Orchestrated Campaign.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

Social CRM Fuels Engagement and Growth [Infographic]

SocialFish

Industry Insider Useful Data

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. asked her to share some examples and tips here. – Adam. How many great ideas and concepts from early startups are out there just waiting to be heard? know this first hand.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. David May, MD, told  American Medical News  that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. 14% contribute information to social media daily. Dr. Robert S.

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Nurturing a community.

How to Utilize Technology to Become a People Person

Unspoken

“People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question. The most obvious of course being to put the iDevice, laptop, or cell phone down and just connect with others on a basic level. Facebook. Match.com.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different. for $300m. Featured

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world. It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Is Using Facebook Comments Good for Publishers?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. It makes sense.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And Read on to find out what you’re missing.

What Does 2013 Hold for Social Media?

Mindjumpers

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore. What does this mean?

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. If social media and blogs in the U.S Education. costs.

MUST READ: Clay Shirky on Disruption

SocialFish

As you know, we read Clay Shirky religiously over here at SocialFishing, and in the rare moments when he posts an essay or there is a video of him speaking, we always post it and it’s always thought-provoking. The people in the music industry weren’t stupid, of course. They had access to the same internet the rest of us did. First, the people running the old system don’t notice the change.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.