January, 2017

Trending Sources

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media. Attract.

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Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. ASoUE.

Social Media Automation 101

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Introducing an Awesome New Podcast About Workplace Culture

SocialFish

So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.  If you enjoy these, please share,   subscribe over on Podbean  or subscribe  in iTunes  by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

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6 Social Media Trends That Will Take Over 2017

Sprout Social

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. AI Lenses for Facebook & Instagram. However, social media marketers shouldn’t have to wait long until competitors start to catch up with their own facial lenses.

How to Find Social Media Influencers with Ease

agora pulse

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. Facebook Groups.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals?

Your Next Growth Hack Won’t Come from You

Simply Measured

It’ll come from more and better questions.  Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The term is now standard fare far beyond the start-up community where it was conceived. You can growth hack email subscriptions, PR, ecommerce , product development, and — of course — analytics.

2017 Social Media Cheat Sheet – Updated!

SocialFish

Tip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ). Content Strategy Cool Social Tools Implementation Potluck

New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. working with influencers

A World Gone Social

Learn how companies must adapt to survive.

The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

How Social Media Went from Exciting to Ingrained in Our Lives

Meltwater

When social media first started to emerge in the mid-2000s as a popular way to… Read More.

The Complete Guide to Getting Started with Facebook Ads

Buffer Social

Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. How well does it work? Generate new leads.

5 Findings From Wendy’s Epic Week on Twitter

Simply Measured

Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. — Wendy's (@Wendys) January 4, 2017. Here is what I found. Amy Brown ( @arb ).

Social Media Marketing GPS

Help Us Promote Community Manager Appreciation Day January 23

SocialFish

Can you help us promote Community Manager Appreciation Day? Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage the event this year, and whooo boy do we have some awesome stuff in the works! We’re introducing a new tradition: The CMAD Cheers!

Turning Passive Audiences into Brand Evangelists

Spin Sucks

Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.

The Complete Guide to Social Media for Restaurants & Bars

Sprout Social

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar.

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. The successful people on social media build relationships and add value. Use a social media management tool. Use know.em No problem!

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How to Be Social: A Social Media Manifesto

Research Reveals 7 Keys to Lead Generation Success

Aggregage

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries. The title of your lead gen content marketing item accounts for 82% of the variance in performance.  This is the single most important performance factor. Employee Engagement.

Why There’s No Perfect Time to Post on Facebook

Buffer Social

There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer ). to 3 p.m. Hubspot ].

Association Membership Jobs This Week – January 19

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media , membership, marketing ,  communications ,  PR ,  advocacy , and  digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team.

Five Leadership Lessons Learned from a Toddler

Spin Sucks

Just when you think you have life figured out, a baby comes along and makes you question everything. But there are leadership lessons in it, if you listen. The post Five Leadership Lessons Learned from a Toddler appeared first on Spin Sucks. entrepreneur Leadership confrontation delegation LMGTFY negotiations play productivity smell the flowers spin sucks book threenager why

8 Stupid Simple Social Media Tricks to Boost SEO

15 Instagram Post Ideas to Cure Creative Block

Sprout Social

For those in charge of their company, brand or organization’s Instagram account, important decisions are made daily. One of the toughest tasks is delivering a full schedule of Instagram content to promote and share. And for the majority of these folks, it’s insanely easy to fall into creative block for new post ideas. Here are 15 Instagram post ideas to get you over your creative block: 1.

10 CEOs Make Predictions for Marketers

Meltwater

What do firm leaders think will happen to marketing this year? To find out, I turned… Read More.

Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professional network, with more than 467 million members in over 200 countries and territories. But guess what? For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

Why Brand Voice Matters and How to Form It

Simply Measured

A distinct and unwavering brand voice is one of the core attributes of a strong online brand presence–but it is also the most vulnerable. At Hard Rock International, we fiercely manage and protect our brand voice. The risk of not enforcing brand voice is scattered messaging, which confuses brand presence and can ultimately tarnish relevance and reputation. throwbackthursday.

Maximizing LinkedIn for Business