October, 2016

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.

Banking 180
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How to Find the Gap Between Any Two Locations

Dave Fleet

Article writing is really not a hard and boring task once you understand the basic instructions to make a nicely written essay. Composing an essay isn’t an effortless endeavor. After you have organized the themes that may make up your personal composition start research on every issue. You might examine the first composition and the edited article.

How To 150
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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.

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5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless. It’s no longer a question of “if” your brand should use this feature, but “how”. Like all social media tools and mediums, Facebook Live has several best practices which, if adhered to, will enhance the potential for your live video to reach

Tips 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Case Study: Vanilla and Bean

Jenn's Trends

Some accounts just “get” Instagram. Today’s case study is one of those accounts. I love what she does with her images, captions, calls-to-action, and engagement. And so, this is the perfect account for another Instagram case study. Today, I am introducing you to Vanilla and Bean. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends.

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12 Tips To Execute The Perfect Marketing Strategy For Your Business

Kikolani

A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

More Trending

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How to be a Successful Sponsored Blogger

Janet Fouts

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? That’s nice. The thing is, there are a zillion bloggers who want this too and don’t make the cut. We work with hundreds of bloggers through our influencer outreach programs and here’s what […].

Blogger 132
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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.

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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram.

Tools 152
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9 Elements Successful Influencer Marketing Agreements Contain

Meltwater

You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend. Post by Michael Gorman. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. S tarting up a new business is a special undertaking that requires a lot of preparation, planning and action.

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Use this 5 Step Process and Sell More on Social Media

The Social Media Hat

What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here.

Process 167
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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).

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Three Influencer Marketing Secrets to Drive Traffic

Webbiquity SMM

Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Brands Tapping Into Election Season: The Big Debate

Ignite Social Media

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it.

Brands 141
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10 Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

Meltwater

Seeing another’s perspective is an important skill we need to nurture as PR professionals. Getting… Read More.

Skills 152
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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

Metadata 157
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Why We Made Ourselves Our Own Best Client

Convince & Convert

Too often, we use clients as guinea pigs, foisting on them new tools we haven't tested ourselves. Learn how one agency fixed that.

Tools 141
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

So much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc.

Content 145
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What’s Wrong with Sending Automated Tweets?

agora pulse

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated encompass a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following me! Be sure to visit my website,” automated response tweets like “Thanks for following me have a great day,” automated follow backs and even automated chats based on keywords or hashtags.

RSS 113
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Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising. Twitter is allowing advertisers to “have it their way” when it comes to clicks and conversions. This new ad option will allow marketers to serve ads based on the action they want from a specific type of visitor.

Report 138
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Get More out of Event Evaluation

Meltwater

As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.

Eventful 160
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The best time to post on Facebook?

Janet Fouts

So you think there's ONE time for everybody to post on Facebook? Find out when is best for YOUR page.

Facebook 134
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Everything you need to know about Private Label SEO

Social Media Marketing

SEO outsourcing is just ruling the internet marketing world. Thanks to its incomparable business benefits. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. There are uncountable digital marketing companies that provide both affordable and impactful, search engine optimization services to their clients.

SEO 103
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka! moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track.

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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

Have you ever felt like a celebrity on social media? I’ve had a moment or two when someone I really like or admire reshares a post of mine , or when people from across the world happen to come across my content and like or follow. Social media has that unique ability to take non-celebs like me and thrust us into the spotlight every now and then.

Twitter 111
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? Even the most experienced marketers struggle to come up with social media ideas at some point. But don’t worry, we have you covered. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

Campaign 148
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@DunkinDonuts #SocialMedia Success Story

Koka Sexton

I do not live in an area where a Dunkin Donuts can be found on every block, in fact, there are only 3 within 40 miles of my house. The experiences I have had with Dunkin have been isolated to my trips over the years to Boston for work, where a Dunkin Donuts can be found right around just about every corner. In 2013 when I heard they were opening in California, I was hopeful that there would be one close to me. just saw that @dunkindonuts is coming to California.

Hotels 105
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How to improve Google Ranking with H1 Tags

Razor Social

Have you ever wondered how many H1 tags you need in your content…? Or wondered what a H1 tag is? If you’ve thought about either of these questions, you’ll love today’s post. Because… they will help with your search engine rankings or cause damage, depending on what is done. … I’m going to give you all the details you’ll ever need to know about the H1s, including the SEO requirements which will help your onsite SEO.

Google 105
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#SocialPR Spotlight: Dinean Robinson

Waxing UnLyrical

This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV. I loved that she said she’s been “stealing from me” for years, before she finally signed on as a Virtuoso – steal away, Dinean!

Delicious 208