Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! This week I’m psyched to feature Social PR Virtuoso and entrepreneur Michelle Kane. I’ve known Michelle online for some years now, and then got to meet her in person a few years ago. So I already knew she was killer smart and funny, but what I did not know about her was that she is a huge – and I mean Donald Trump “HUGE” – Prince fan.

Hashtag 250

Hashtag Delicious Consultant Banking 250

Buzz Marketing for Technology

OCTOBER 5, 2016

Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.

Banking 180

Banking Issues Reputation Data 180

Dave Fleet

OCTOBER 25, 2016

Article writing is really not a hard and boring task once you understand the basic instructions to make a nicely written essay. Composing an essay isn’t an effortless endeavor. After you have organized the themes that may make up your personal composition start research on every issue. You might examine the first composition and the edited article.

How To 150

How To Skills Issues Research 150

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.

Social Media 167

Social Media Marketing Training Skills 167

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Social Media

Ignite Social Media

OCTOBER 5, 2016

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless. It’s no longer a question of “if” your brand should use this feature, but “how”. Like all social media tools and mediums, Facebook Live has several best practices which, if adhered to, will enhance the potential for your live video to reach

Tips 166

Tips Facebook Upcoming Smart Phone 166

Jenn's Trends

OCTOBER 5, 2016

Some accounts just “get” Instagram. Today’s case study is one of those accounts. I love what she does with her images, captions, calls-to-action, and engagement. And so, this is the perfect account for another Instagram case study. Today, I am introducing you to Vanilla and Bean. If you go check out her account, you’ll notice… The post Instagram Case Study: Vanilla and Bean appeared first on Jenn's Trends.

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Case Study Study Instagram Trends 157

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. While some quickly prepare a shoddy strategy others don’t have one at all! These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

The Social Media Hat

OCTOBER 5, 2016

Paying attention to what anonymous visitors are telling you - and they tell you a lot - is key to un-anonymous-ing them and increasing conversions.

Conversation 162

Conversation 162

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. It can even help generate leads, speed up the sales cycle and increase sales.

Social Media 167

Social Media How To B2B Authentication 167

Ignite Social Media

OCTOBER 6, 2016

It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween, which really kicks off the holiday consumer season. According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year.

Social Media 160

Social Media Tips Content Retail 160

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Janet Fouts

OCTOBER 4, 2016

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? That’s nice. The thing is, there are a zillion bloggers who want this too and don’t make the cut. We work with hundreds of bloggers through our influencer outreach programs and here’s what […].

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Blogger How To Influencer Brands 132

Waxing UnLyrical

OCTOBER 5, 2016

Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. In alphabetical order, the chat featured the following luminaries: Pierre-Loic Assayag : Co-founder of the influencer marketing platform Traackr (a SBC Client); Richard Bagnall : CEO of PRIME Research UK; Johna Burke : Executive Vice President of Burrelles Luce; Chip Griffin : North American CEO for CARMA; Sahana Jayaraman : Head

Analysis 193

Analysis Consultant Metrics Research 193

Kikolani

OCTOBER 6, 2016

Do you remember what life was like before you had kids? My memories are admittedly getting a little hazy now (I have a 3 year old and an 18 month old) … but I do remember, with some incredulity, that I often felt “too busy”, without much time to blog or write. It’s hard to imagine just how full-on parenting is until you take the leap. And most of the time management and blogging advice I come across seems to be aimed at people who don’t have kids.

Strategy 141

Strategy Blogger eBook WordPress 141

The Social Media Hat

OCTOBER 3, 2016

What is the process for using social networks to develop an audience, all the way to achieving a sale? Find out here.

Process 163

Process Social Media Social Networking 163

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Social Media

Meltwater

OCTOBER 2, 2016

You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.

Influencer 152

Influencer Marketing Products 152

Ignite Social Media

OCTOBER 4, 2016

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram.

Tools 152

Tools Social Media RSS Analysis 152

Socialmedia.biz

OCTOBER 7, 2016

Photo by mkhmarketing / Creative Commons BY. Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend. Post by Michael Gorman. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. S tarting up a new business is a special undertaking that requires a lot of preparation, planning and action.

Social Media 126

Social Media Startup Creative Commons Survey 126

Convince & Convert

OCTOBER 7, 2016

Too often, we use clients as guinea pigs, foisting on them new tools we haven't tested ourselves. Learn how one agency fixed that.

Tools 142

Tools Strategy Social Media Marketing 142

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Social Media

Waxing UnLyrical

OCTOBER 31, 2016

Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!).

Authentication 209

Authentication Delicious Campaign Course 209

Webbiquity SMM

OCTOBER 25, 2016

Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

Influencer 171

Influencer Marketing SEO Class 171

Meltwater

OCTOBER 5, 2016

Seeing another’s perspective is an important skill we need to nurture as PR professionals. Getting… Read More.

Skills 152

Skills 152

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it.

Brands 141

Brands Policies Guidelines Conversation 141

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Social Media

Buzz Marketing for Technology

OCTOBER 19, 2016

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

Metadata 157

Metadata Policies Banking Sample 157

agora pulse

OCTOBER 5, 2016

The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated encompass a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following me! Be sure to visit my website,” automated response tweets like “Thanks for following me have a great day,” automated follow backs and even automated chats based on keywords or hashtags.

RSS 113

RSS Social Media Management Hashtag Feed 113

Waxing UnLyrical

OCTOBER 28, 2016

So much has been going on, with all the travel… more on that soon! For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc.

Content 145

Content Comparison Banking Consultant 145

Janet Fouts

OCTOBER 5, 2016

So you think there's ONE time for everybody to post on Facebook? Find out when is best for YOUR page.

Facebook 134

Facebook Tips Social Media 134

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Social Media

Meltwater

OCTOBER 4, 2016

As PR professionals we work hard planning events. When it goes well—the days, weeks, and… Read More.

Eventful 160

Eventful 160

Ignite Social Media

OCTOBER 3, 2016

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising. Twitter is allowing advertisers to “have it their way” when it comes to clicks and conversions. This new ad option will allow marketers to serve ads based on the action they want from a specific type of visitor.

Report 138

Report Facebook Metrics Advertising 138

Social Media Marketing

OCTOBER 4, 2016

SEO outsourcing is just ruling the internet marketing world. Thanks to its incomparable business benefits. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. There are uncountable digital marketing companies that provide both affordable and impactful, search engine optimization services to their clients.

SEO 103

SEO Forums Reputation Training 103

Buffer Social

OCTOBER 4, 2016

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Well today, we’d love to dive head first into that topic and share: How to set up a killer Instagram profile.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Waxing UnLyrical

OCTOBER 26, 2016

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka! moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track.

Conversation 206

Conversation Project Metrics Survey 206