Bitcoin: Needs to be Rebranded to Inspire Trust
Buzz Marketing for Technology
OCTOBER 5, 2016
Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? While the third option may give you pause, it may only be because digital money is new and hasn’t established the trust you give to the first two. Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.
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