July, 2015

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5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Are you using Twitter to market your business? Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy. Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.

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The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Image: Death to the Stock Photo. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 183
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5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Easily only 10% of those that apply are worthy of consideration.

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A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. It was a bright red Pinterest logo on a shelf a few feet away—claiming the product above was a “top trending pin.” This is a great example of extending the online Pinterest experience in-stor

Retail 154
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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50+ Social Media Comics And Cartoons For Use Your Presentations

SocMed Sean

I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. While I always do my best to answer each one of these request individually, I thought maybe I’d just publish a blog post with the answer, so those who are searching Google for the following phrases might have the answer at their fingertips: Social media comics for educational use Social media comics I can

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Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before.

Nielsen 171

More Trending

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr.

Yammer 144
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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Storify 196
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Running, Kinesiology & Marketing: The Rachel Smith Interview

Firebelly

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.

Marketing 181
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Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

SocMed Sean

Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as

Strategy 154
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media Updates: June

yMarketingMatters

June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches.

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How to Use Social Media to Market Your Business Like a PRO

Rebekah Radice

There’s no doubt about it. Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Is it any wonder why the competition to stand out is fierce? Or why so many businesses are eager to create differentiation through social media?

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“What We’ve Got Here is Failure to Communicate”

Waxing UnLyrical

Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message?

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. I rented a house on the beach on Lake Michigan.

ROI 192
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My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look.

Apple 189
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See First: Facebook Gives Users Control, Make It Easier to Avoid You

Jon Loomer

For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. “It’s not fair!” they said. “Users want to see our content!” they claimed. “Give them more control!” I’ve always considered this a bit of a bluff. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair.

Facebook 113
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5 Web Design Principles You Should Never Give Up On

Small Business Mavericks

Website design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. But that doesn’t mean there aren’t website design principles that are practical and eternal. Here are five website design principles you should never abandon: Put your users first – A website is for visitors, potential customers, people who browse the Web.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Check out these posts. 1.

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5 Ways to Work for Yourself

Idaconcpts

Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business. This is one of the biggest reasons why people quit their jobs. If you’re tired of always answering to someone else, become your own highest authority by starting your own company.

Banking 124
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How To Create Fireworks With Customers On Instagram

Firebelly

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.

Instagram 176
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86 Amazing Facts About The Human Brain

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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New Facebook Power Editor: A Complete Guide

Jon Loomer

Last week, I told you everything to know about the new Facebook Ads Manager. Now let’s take a closer look at Power Editor. Like any other big change, the new Power Editor will take some getting used to. As you poke around you’ll find… Some things work differently now. Some features are in different places. The design is often different, but functions the same.

Facebook 114
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5 Offline Ways to Drive Traffic to Your Website

Small Business Mavericks

Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals.

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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

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5 Ways to Boost Your Monthly Income (Part 1)

Idaconcpts

Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs.

Survey 115
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The amazing phenomenon of the #beme app launch

Janet Fouts

Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special?

Trends 115
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A Great Example of Helpful Marketing From an Unlikely Source

Convince & Convert

Marketing that helps is better than marketing that sells. Have you seen the commercials for Lincoln, the Lincoln Motor Company, starring Matthew McConaughey where he’s all like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it” or whatever? (watch video to see the worst Matthew McConaughey impression ever).

Examples 106
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New Facebook Ads Manager: A Complete Guide

Jon Loomer

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. When I logged into my Facebook Ads Manager today, I was pleasantly surprised that I was greeted with the new design… The new Facebook Ads Manager is rolling out to everyone, and it looks pretty slick. It’s simplified and — once you get a hang of it — actually makes more sense than the previous setup.

Facebook 114
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The Most Effective Internet Marketing

Small Business Mavericks

Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” Or someone might ask, “Which Internet marketing tactic gets the most results?” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online.

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4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

Policies 197