Dave Fleet

OCTOBER 14, 2012

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague. From memory, I believe we first met online in 2007, through social media channels that were a shared passion between us. It wasn’t until mid-2008 that we met in person when work brought us together, but when we first met I remember it being as though we’d known each other for years.

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Exercises Banking Communities Meeting 419

Sherrilynne Starkie

OCTOBER 23, 2012

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights o

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Wikipedia Conference Newsletter Skills 400

Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users.

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SocMed Sean

OCTOBER 6, 2012

Shhh… photo courtesy of Sarah G on Flickr via Creative Commons license. Recently, Twitter has been behaving pretty anti-socially with their data. For a company that is engaged in the business of social media (which means sharing things), they recently restricted how developers can use their API. Needless to say, a lot of people are pretty miffed about this behavior from one of the big social media companies.

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Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard: the pacific ocean surrounding Hawaii. And now, my attention turns to the East Coast as Hurricane Sandy bears down and effects half the country. Today I’m enjoying what I’ve tagged as a “tsunami free Sunday” and I’ve had time to think about last night’s activities.

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Firebelly

OCTOBER 16, 2012

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. These are the five social media haters you will frequently encounter whenever you pull out your smart phone and start sending a tweet.

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Social Media Smart Phone Creative Commons Flickr 258

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. (Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

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Study Social Media Wikipedia ROI 377

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace of Carlsberg in the design, no green colours and no Carlsberg logo.

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Mobile Brands Foursquare Eventful 272

Almost Savvy

OCTOBER 4, 2012

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation.

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Social Media Brands Reputation Authentication 243

Direct Marketing Observations

OCTOBER 18, 2012

This morning’s thought: “I now need to go back and look at all my recent SEO work.” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak. It’ similar to watching the standings in Major League Baseball. Some days you may gain on the competition, other days you lose ground, and still others, nothing changes.

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Atom Thought

OCTOBER 14, 2012

90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams.

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Data 235

Waxing UnLyrical

OCTOBER 2, 2012

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities.

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Social Entrepreneurship Startup Eventful Mobile 253

Sherrilynne Starkie

OCTOBER 18, 2012

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. With just one click, a person can endorse a connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm t

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LinkedIn Crowdsourcing Skills Notification 373

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. The infographic clearly shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 bra

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Buy Social Media Retail Foursquare 268

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The Marketing Blog

OCTOBER 20, 2012

Walk for Health - A multi-city walking event in Delhi, Mumbai and Bangalore powered by Max Bupa on 4th November 2012. Filed under: Infographic Tagged: max bupa , walk for health , walk4health , walking.

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Eventful 208

Firebelly

OCTOBER 24, 2012

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s cover image.

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Real Estate Twitter Facebook Compete 205

Atom Thought

OCTOBER 10, 2012

Not long back, it used to be a pain creating a special promo page on a corporate website, adding some content,or starting a blog for the business, creating a promo mail id, analyzing traffic data or even putting a small 3 field form!

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Marketing Data Content 227

Waxing UnLyrical

OCTOBER 12, 2012

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”). I’ve been (am) busy, and tired (oh, so tired!). And a few realizations keep coming to me, as I continue to settle into my new life.

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Social Media Conference Flickr Discount 252

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Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. (Photo credit: Wikipedia). “With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more

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Review Social Media Wikipedia MySpace 368

Mindjumpers

OCTOBER 18, 2012

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience f

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Activities Facebook Communities URL 264

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. “Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000 Likes on Facebook (now at 355,621 Likes).

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Social Media Sentiment Tumblr Meme 191

Firebelly

OCTOBER 19, 2012

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September. These are definite must-sees for data lovers and artists alike. You can view all three on the Facebook Stories website.

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Facebook Data Video Content 201

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Atom Thought

OCTOBER 19, 2012

TheWhizTimes, a unique platforms for kids and families, initiated a very innovative PR campaign this week. Before we talk about that, here is a brief about thewhiztimes.com TheWhizTimes.com, started by an ex-Nokia Head of earned Media and a social and online media veteran-Shalabh Pandey in Singapore, plugs a very relevant gap in today’s society and.

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Marketing Campaign Platform News 213

Waxing UnLyrical

OCTOBER 9, 2012

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun. But last week, I had the opportunity to attend (completely by accident) a World Food Programme event at the State Department , where Hillary Clinton, Christina Aguilera and David Novak (Yum! Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?

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Flickr Upcoming Eventful Campaign 251

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping disco

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Retail Facebook Study ROI 346

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their products and engage with their current loyal fans and potential buyers.

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Facebook Patterns Retail Buy 260

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The Realtime Report

OCTOBER 30, 2012

A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn.

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Social Networking Twitter Tumblr Facebook 195

Firebelly

OCTOBER 3, 2012

In the Who Uses The Internet Best? Infographic below by Online Education Database you may be surprised to find that the United States have a lower percentage of Americans online and a smaller percentage of households with personal computers compared to countries such as Sweden, Canada and Japan. Let’s find out, which country uses the internet best?

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Education 201

Atom Thought

OCTOBER 4, 2012

Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the.

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Survey Startup Skills Marketing 199

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind. There are a ton of conferences that take place.

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Storify Conference Nielsen Hashtag 244

Idaconcpts

OCTOBER 12, 2012

There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. So organize a birthday club and start providing targeted messages at the right time to the right people. Here are seven most important reasons to get creative with birthday emails.

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Engagement Template Templates Retail 168