I do not know about you, but I love Pinterest. The site is such a treasure trove of great content that it can be quite addictive at times. However, Pinterest is not just a fun site to browse. It is also a powerful tool that, used well, can give any brand a major promotional push. Interested in [.] 5 simple tricks to rock Pinterest was written by Cendrine Marrouat for her social media blog, Creative Ramblings. If you like this post, you will probably enjoy her latest eBook, The Little Big eBook on Blogging: 40 Traffic Generation Tips , available on Amazon! Pinterest Scoopit branding tips MORE >>

Tweet “You have to gain people’s trust online” has almost become cliche in the online marketing community. But it’s perhaps the most important thing you can do if you want to have the online presences you’ve always hoped for. The challenge? Most people are not willing to spend the time and effort it really takes to generate trust online, which may then turn into online conversions:  People inquiring about you or your company turning into real customers who are purchasing from you repeatedly. Of course not. How many interactions would you have to have with me? MORE >>

Today’s guest post is by Yvette Pistorio. love Instagram. can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And I have to say, not to steal a catch phrase or anything, but I’m loving it! While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it! Burberry. MORE >>

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. really just want to check in and connect with my friends. Cutting through the crap. MORE >>

I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. shared some opinions with him, but why not share them with everybody else as well? I’d like to hear your answers to these questions, too. What companies have succeeded/failed at using videos for B2B marketing? There are numerous successes, and Tim’s list on SocialMediaB2B is a good starting point. would add Cisco to that list. Google also does a great job. MORE >>