November, 2011

Trending Sources

Eight Social Media Trends for 2012

Spin Sucks

Welcome back to the real world! hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. Results.

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10 Surefire Ways To Avoid Looking Like A Twitter NooB

SocMed Sean

So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Who are you? What do you like? Are you actually a human being? Why should I follow you back?

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

This is a guest post by Andy Havard. Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Summary.

Five way to improve your social media measurement

Dave Fleet

Tweet. We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Focus on outcomes over outputs. How much money did you save? Set measurable objectives. Tweet.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to get your content shared on Google+

Janet Fouts

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is? Ripples. Big deal!

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An Average Day on Facebook [Infographic]

Mindjumpers

Tweet Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Here is an infographic, created by JESS3, a creative agency that examines engagement statistics of Facebook users and identifies what an average Facebook user looks like.

Twitter Lists: List Me Baby One More Time

Spin Sucks

Today’s guest post is written by Adriel Hampton. Forget how many followers someone has, how many likes they have, and even their  Klout score. The first thing to look at when making a snap judgement about someone on Twitter is how many lists they are on. Twitter introduced lists two years ago and their effective use separates amateurs from the pros. ratio of one list to 10 followers is gold.

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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult? Essentially Google has turned up the dial on its “query deserves freshness” algorithm. How It Works. What You Can Do.

How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

This is a guest post by Lucy Hunt. In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.  Like this post? Marketing

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You Finally Have a Google Plus Business Page… Now What?

SocialFish

Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. What follows is my version of the original document we collaborated on. Marc’s version is here and Nathan’s version is here. Use an attractive main image.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Circles. Quality of Posts.

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Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. Because this is clearly a direct assault on Facebook pages. Not yet.

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Nine Ways to Make Yourself Charming

Spin Sucks

Last I gave the keynote address for the Center for Resource Development annual conference. During my speech, I spoke about the importance of not being boring – online or off. You see, people always want to know what it’s like on the speaking circuit. I’m here to tell you, it’s not that glamorous. It’s not easy to do, however, turning on the charm and not being boring.

How To Remove the Yahoo! News, Washington Post or Spotify Notifications From Your Facebook Ticker

SocMed Sean

I’ve been asked this question more than a few times, so I thought I’d pass it along here. If you hate that apps like Yahoo! News, Spotify, and the Washington Post are pushing articles into your Facebook timeline, there is a quick way to get rid of them. News, the Post or Spotify. News application page go to https://www.facebook.com/apps/application.php?id=90376669494 Hope that helps!

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

This is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Lack of industry standards. Results.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” And 73% of U.S. Oh yeah.

Socializing Your Brand [Infographic]

Mindjumpers

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? Is it the right tools and technology, or the right resources and able planning? Take a look at the infographic here and tell us  if you want to add something to it :). infographic].

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IMPORTANT: Help make sure.NGO remains in nonprofit hands

SocialFish

IMPORTANT: You may have heard that ICANN, the International body that regulates domain extensions,  has approved a plan that would drastically increase the number of generic top-level domains (gTLDs) available on the Internet. The Public Interest Registry (PIR) is the non-profit organization managing “ ORG” – the domain that has served the non-profit community for more than 25 years. PIR is proposing that another domain extension, “ NGO”, be created and made exclusively available to nonprofit organizations. Please sign today

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

This is not our annual trends blog post. That is coming in a few weeks…and it includes some things you won’t expect. Plus it will give you an opportunity to include a trend you think we forgot. So be thinking about what you want to include. We’re going to include the one winning trend in our December webinar and you’ll win a free seat or two. Consolidation. Privacy.

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Cartoon: Speaking Social Media

SocMed Sean

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Would this whole new language irritate me? Frighten me? Would I be concerned that a new generation was talking in terms that I just didn’t understand?

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

This is a guest post by Amanda DiSilvestro. Many current CEOs and business owners often have more to worry about than the 50 ways social media can drive traffic to a website or the 100 ways to help improve a website’s page ranking. In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. and the interview was over. Like this post?

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Who’s Doing it Well. MyRecipes. Cooking Light.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media. Stage 1: Launch.

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Should you let social media conversations direct your business?

Dave Fleet

Tweet. Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? mean, we’re always talking about how listening and responding is critical. Should you let individual conversations in social media direct your business? Of course not.

Using Twitter for Effective Media Relations

Spin Sucks

Today’s guest post is written by  Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. Emails too easily get lost in the melee and when you catch them on the phone, they often don’t have time to listen to a pitch and ask you to send an email. So how do you get their attention?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Users. Employees.

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

Techipedia: Tamar Weinberg

This is a guest post by Preston Ehrler. As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  What, specifically, can we extrapolate? 

Social Media: The Great Equalizer

Jason Yormark

When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Tools such as Facebook, Twitter, WordPress, etc. have made it much easier to amass an audience. interview (to be posted here shortly). Ask for references from those examples.

Who rules nonprofit social media?

SocialFish

Check out the latest infographic from Craig Newmark and the team at RAD Campaign. It’s fairly self-explanatory. Find more info about it, including some of the findings from the data used to create this, here. As always, click on the image for full size. Useful Data

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

There are a LOT of idiotic corporate terms out there. Recently, another buzz-phrase has been hitting the corporate board rooms that really demonstrates how silly corporate jargon can be. Social CRM. Does adding Twitter to your CRM process make it more social? The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Creepy.

Five Tips for Working from Home

Spin Sucks

Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise , you might be presented with the opportunity to work remotely. Go play with your dog or read to your kids.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Last week, I wrote a about the importance of data. Conversational words.

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How Bees Make Me a Better Business Owner

Waxing UnLyrical

Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.” You see, while I know nothing about beekeeping, it fascinates me. But I’m a marketing and communications guy.

Social Media: The Great Equalizer

Jason Yormark

When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Tools such as Facebook, Twitter, WordPress, etc. have made it much easier to amass an audience. interview (to be posted here shortly). Ask for references from those examples.

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” Its a fair question. After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” Why Social Media? Listen first. Integrate!

BIG SOCIALFISH ANNOUNCEMENT

SocialFish

We are super excited to announce that we are establishing a joint venture with CommPartners , a long-established company in the association industry that focuses on online education programs, knowledge communities and multimedia events for associations. The idea of the “social object”–what people come to your private community or outpost to DO, a.k.a. Cheers!! Maddie and Lindy ~.

The Future of Google+: Social Network or Search Enhancer?

Spin Sucks

I’ve been thinking a lot about Google+ since they launched their business pages last week. You see, it was announced at the same time that Joe Thornley , Martin Waxman , and I were recording Inside PR. So we all happened to be on the page watching it happen in real-time. Google+ announced at 1 p.m. CT and, by 1:11 (yes, just 11 minutes later), Toyota already had more than 3,000 followers.

“Like” Means Different Things To Different People

Mindjumpers

Tweet. Brian Solis recently released the 7th book called “The End of Business As Usual” In the book, he talks about the 3 Fs of social media – friends, followers and fans – and what they mean to brands. In the following we will look at a study by ExactTarget that highlights the difference between how brands and consumers interpret the act of Liking on Facebook.