September, 2011

Trending Sources

Why Twylah Is My Favorite Influential Tool

Unspoken

Twylah is a blog of your own tweets arranged by your most influential topics. It gives your followers or customers an instant insight into the content you tweet about the most. Are you curious how Twylah works? Twylah examines your live Twitter stream and selects up to 20 topics that you tweet about the most. However, you cannot hide tweets within the topics that you select to be published.

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Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

I hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it’s now an everyday occurrence. In fact, it’s now a true mindset. Because I’ve streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true reality. Why is this so important?

System 147

Facebook users no longer have to “like” your Page (and what that means)?

SocialFish

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page. Remain calm… Understandably, you are freaking out. But you’re also excited about this change! So you’re freaking out. So you’re freaking out.

7 Ways to Turn Employees into Brand Ambassadors

Spin Sucks

Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods.

Brands 140

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Add Your Personality. Contribute.

10 Facts About Consumer Behavior on Facebook

Pamorama

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network.

Your Employee Is an Online Celebrity. Now What?

Spin Sucks

Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. My personal brand. However, just to add some support to our conversation, allow me to suggest some proof.

ROI 135

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

Klout 113

A World Gone Social

Learn how companies must adapt to survive.

Humanize: How People-Centric Organizations Succeed in a Social World

SocialFish

Our book is out!!  Humanize is a practical guide for realizing the true potential of social media—not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Change organizations from the inside out. Order the book today. Featured

The Klout Story – Part 1 – Are You Reading Between The Lines?

Unspoken

Klout – One word that has created a very big buzz in online communities. Klout – A measurement of online influence? Klout – A Marketing company or a measurement company? Klout. Klout. Klout. Since Klout indicates that I am influential on the very topic of Klout, I thought it would be appropriate to share some concerns and opinions I have on the topic. wish to tell The Klout Story.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space. Growth Stage. Maturity.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

A couple of months ago  Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of  Valeria Maltoni , Adam Singer , David Meerman Scott , and Ann Handley ) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. Finding the Right Bloggers. Cision (paid).

Google News Not Always So Great at Favoring Original Sources

Adam Sherk

News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. It is not usual to see a syndicated, aggregated or simply re-covered version of an article gain prominent visibility over the original. On the home page the lead article in a story cluster about the Facebook music platform came from Tom’s Guide.

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5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through. Very nice layout and intuitive. Web Design

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Are you making the most of the static content you post on your channels? Set Goals. Optimize. Tweet.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This is a guest post by Vanessa Van Petten. If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Here is how you can reach out to Mom Blogs: Make a Target List. Here is the list I use.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? But more and more business leaders are asking us to define that directly to hard, cold cash.

ROI 131

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge). There are enough additional sources to offer a wide range of content choices which makes it more engaging. Social Media

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers. certainly don’t lose any sleep over my Klout score. It’s just one of many ways to measure one’s online influence, but anyone that says it doesn’t matter is kidding themselves.

Klout 99

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise. Facebook is free, so using it cannot hurt.

2 Tips to Show Your Online Humanity

Ari Herzog

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless. When you record a video, it is easy to avoid looking at the lens. It is also easy to apologize to yourself.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

#FollowFriday: Joe Hackman

Spin Sucks

Joe Hackman is one of my favorite people to obsess with about things such as Groupon walking away from $6B or non-targeted PR pitches or crazy women who ask for donations with unprofessional photos on her client’s website. Then, just a few weeks ago, he thought he’d debate Danny and me about having online enemies. It turned out he agreed with us. Have a question about cloud computing?

Trends 110

Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. found the infographic on Mashable. What it takes for a strategist. What do you look for in a social strategist?

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two. What do you think?

Tips 88

Content & Conversations: The MBJ Rule

Firebelly

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. No examples necessary.