An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex MORE >>

Every now and then, it helps to take a step back from your blog and review it with a critical eye. Blogs tend to gather “stuff&# and knick-knacks that hurt their ability to attract new readers and get posts shared. Even blogs that have been around for years can start to look a little stale. When I do a blog review, I focus on 7 areas that are critical to the performance of a blog. Often, little tweaks to these areas dramatically improve the blog. The 7-Step Extreme Blog Makeover Guide [Infographic]. 1: Stylish Header. Readers form an impression of your blog within a few short seconds. MORE >>

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? What to do? Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog. MORE >>

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page. The result of this change is that the importance of “liking” Pages has essentially been nuked – for both brands (who have over-focused on getting fans ) and Facebook users. Remain calm… Understandably, you are freaking out. But you’re also excited about this change! It’s like moderating Twitter without the ability to search. MORE >>

When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours. With that in mind, here are 5 essential questions to answer on your About page so you can keep it customer-focused. What year did your business start? Your customers want to know. MORE >>