December, 2014

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You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

Harp Interactive

'Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article?

Resources 285
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Content demand: how to cope

Sherrilynne Starkie

'Do you struggle to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282
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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

'Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities.

News 279
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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

'Remember how we collectively coined the word “ barfshiner ” a while back? (Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I guess I’ve gotten a little more used to it, so I don’t barf quite as much… or maybe I’m just “shining” more.

Facebook 278
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are You These 5 Things? Then You’re Hired.

Jason Yormark

'Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these

Microsoft 265
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Firebelly begins work with Team USA

Firebelly

'We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic.

Team 250

More Trending

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

'At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

Marketing 182
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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

'There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

'Remember when PR people weren’t expected to be “math” people? (Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ? math (really, I do, and give me a spreadsheet and I’m in heaven!)… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before.

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Use Whatever Friggin Words You Want!

Jason Yormark

'I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words” The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone.

Survey 263
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Webinar Software Comparison: 9 Popular Services Reviewed

Kikolani

'One of my goals for 2015 is to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available. In this post, I wanted to share my findings for others who are also in the process of choosing a webinar solution for their business.

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Are Social Media Jobs About to Disappear

Convince & Convert

'image from Bigstock.com. Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers.

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November’s Top 3 Blog Posts

Firebelly

'In case you missed them, here are the three most popular posts from the Firebelly blog in November. Emerging Social Media Trend: Selling Out Is The Norm Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Facebook Like-Gating Is.

Trends 147
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Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

'Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list.

Buy 164
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Monday Roundup: Storytelling

Waxing UnLyrical

'As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

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How Thanksgiving Lost Its Meaning

Ari Herzog

'Thanksgiving, according to President Abraham Lincoln, exists to offer “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens.” That’s hardly true today when most Americans engage in extravagant feasts, march in parades, and watch football games. How many people truly give thanks when not celebrating a touchdown or tender turkey?

Retail 148
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5 Social Media Management Tools and Services You May Not Know About Yet (But Should)

Kikolani

'If you follow my writing, you know that I love introducing people to new things. There’s nothing I enjoy more than getting comments from readers on how they had never heard of something, but can’t wait to try it. In this post, I’d like to introduce you to five social media tools and services I have mentioned in posts this year that have elicited that reaction and what you can (and should) be doing with them.

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Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

'First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages (when THAT was banned) and Facebook like-gating (because THAT’s now banned too) in favor of a stea

Facebook 168
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

'One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content.

YouTube 146
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Domain SEO Service Registration Corp. Domain Registration Scam

Bill Hartzer

'Unfortunately, there are still people out there, like Domain SEO Service Registration Corp., who feel that they can get away with offering “search engine submission” services. The fact is, there is absolutely no need to submit your website to the search engines; most likely they have already crawled your website (especially Google). Search Engine Submission is a scam, and I’ve written about it before several times.

SEO 157
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Monday Roundup: Closing Out 2014

Waxing UnLyrical

'It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Don’t skim the post too quickly, though – there’s an important event announcement in there as well!

WordPress 184
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3 Tips for Finding Your Dream Job

Idaconcpts

'Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you. Needs and preferences vary among job seekers, so a position that your friend is dreaming of might not be what you are searching for. Regardless of which industry you’re in or how large of a salary you are trying to obtain, you can use these simple tips to help you find your dream job. 1.

Tips 145
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Simple and Affordable Resources for Creating a Website

Kikolani

'There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month. Fortunately, none of these are true for those who are looking for something simple. In this post, I’m going to share some easy-to-use and affordable resources for creating your own website.

Resources 156
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How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

'Image via EladeManu. Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. It lacks energy. It lacks interest. It lacks a soul. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

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4 Factors Your Landing Pages Need

Small Business Mavericks

'Landing pages are important. Your landing page, according to Google , affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Think About Experience. Here’s what Google says it looks for: providing relevant, useful, and original content. promoting transparency and fostering trustworthiness on yo

Sites 146
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

'I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Marketing 145
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Monday Roundup: Lessons Learned

Waxing UnLyrical

'Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year. Given that we are now counting down to the end of the year (and then my birthday!), today’s post highlight seven articles from around the web that teach, or share, lessons learned.

Loyalty 180
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The 4 Social Networks I Use Most

Ari Herzog

'I started 2014 with a mission to use social networks without rules. On Facebook and LinkedIn, I wrote that I needed a pre-existing relationship to connect. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites. On Google+, Pinterest, Twitter, and other sites, I wrote that anything goes; and that I would find order in chaos.

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Web CEO SEO Software Platform Review

Kikolani

'You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands.

Software 144
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How Facebook Ruined Christmas

Convince & Convert

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

Facebook 166
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5 Tips for Finding an Accounting Firm

Idaconcpts

'If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local. This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from acco

CPA 135