Dave Fleet
FEBRUARY 18, 2013
Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. As often happens, a huge amount of basement punditry has already begun.
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.
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SocMed Sean
FEBRUARY 17, 2013
Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t. Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too.
Waxing UnLyrical
FEBRUARY 20, 2013
Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.
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Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.
Justin Levy
FEBRUARY 6, 2013
Leading a healthy lifestyle seems intimadating to people whether it’s that they’re not sure what is “right” to eat , how to properly workout or what supplements may support their efforts. While working out regularly can help to reduce your stress, improve your health and help you to lose weight, this is usually one of the hardest things for people to keep up with.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
FEBRUARY 10, 2013
Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.
SocMed Sean
FEBRUARY 6, 2013
This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Amy also tweets at @amylynnstewart , so be sure to check out her blog & twitter account. Thanks to Amy for sharing her insights! As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly b
Waxing UnLyrical
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?
Mindjumpers
FEBRUARY 6, 2013
Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl.
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yMarketingMatters
FEBRUARY 25, 2013
Guest Post written by Eric Taylor. Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.
Dave Fleet
FEBRUARY 11, 2013
Tweet. As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. These problems go beyond the 101 “which channel is right for us” decisions, and onto more advanced dilemmas. How do you translate a high-engagement approach to community management when you’re dealing with millions of fans?
Sherrilynne Starkie
FEBRUARY 16, 2013
Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!
SocMed Sean
FEBRUARY 21, 2013
This week we welcome guest blogger is Stanna Johnson from Qwaya. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. Feel free to leave any questions or feedback about the article in the comments section below and Stan will check back to follow up. Every business operating has one thing in common.
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Waxing UnLyrical
FEBRUARY 28, 2013
I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Experiences which will surely scar them for life. The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was libera
Josh S Peters
FEBRUARY 10, 2013
This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account?
Techipedia: Tamar Weinberg
FEBRUARY 12, 2013
This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook.
yMarketingMatters
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.
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Sherrilynne Starkie
FEBRUARY 17, 2013
February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow.
Akamai Marketing
FEBRUARY 11, 2013
Stay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.
Waxing UnLyrical
FEBRUARY 14, 2013
I know, I know. . You’re tired of posts telling you to use Valentine’s Day that show you “Five Ways to Show Your Clients Some Valentine’s Day Love,” or “How Not to be a Bloody Valentine,” or “A Valentine From My Business to Yours.” You’re not? Oh, ok. Then I might file away some of those headlines for future posts.
Webbiquity SMM
FEBRUARY 4, 2013
Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support.
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Josh S Peters
FEBRUARY 5, 2013
When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.
Firebelly
FEBRUARY 7, 2013
Firebelly first worked with Cisco in 2012 when we helped them generate awareness, excitement and registrations for their Cisco Live event via a Facebook sweepstakes and photo contest. Both promotions were a success, but fans and followers suggested also doing something on Twitter for the next event. Well, the 2013 Cisco Live event in Orlando is approaching and Firebelly has worked with Cisco to roll out the How Tweet It Is!
Sherrilynne Starkie
FEBRUARY 2, 2013
What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown.
Idaconcpts
FEBRUARY 15, 2013
The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013.
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Waxing UnLyrical
FEBRUARY 27, 2013
How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations). The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us wo
Webbiquity SMM
FEBRUARY 10, 2013
Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable.
Josh S Peters
FEBRUARY 22, 2013
Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy.
Kikolani
FEBRUARY 27, 2013
This is a guest post by Daniel Sharkov. Social media – hate it or love it, but if you want to get your business ahead, you have to embrace it. SEO definitely hasn’t lost its value, but nowadays finding your place among all those top-ranking sites is a tough and sometimes impossible task. Lately social media is turning into the easier way to gain exposure.
Sherrilynne Starkie
FEBRUARY 24, 2013
February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business.
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