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What About PDFs and SEO?

Small Business Mavericks

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. An article at Search Engine Land details the pros and cons of PDFs for SEO. Practice Good SEO.

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. Are they are using today’s SEO best practices or yesterday’s?

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. Good stuff or was I right to hold it back?

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Be Careful When Choosing an SEO for Google Panda or Penguin Recovery

Bill Hartzer

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. The problem is that we’re now seeing an influx of “SEO snake oil salesmen” sending emails like this, offering their “services”: From: Allison allison.janney0@gmail.com.

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3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. My favorite free SEO solution is WordPress SEO by Yoast , which makes it easy as red light, yellow light, green light. Pretty easy, right?

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Our visualization of the candid, cerebral, caffeinated Alan K'necht.

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SEO Copywriting Best Practices for 2015

Writtent Blog

2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier.

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