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24 Top YouTube influencers to check out in 2024

Sprout Social

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Published on 1. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable.

YouTube 101
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What is viral marketing (and does it actually work in 2020)?

Sprout Social

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. You could say esports is having a moment.

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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department. We don’t operate like that at all. Everybody loves an underdog story.

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Managing your mental health while working in social media

Sprout Social

There’s a reason why so many people consider social media marketing to be a fun job. Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. Acknowledge the good and the bad. i remember thinking “no way i’ll ever top this viral thread” 1.5 save me, cognitive dissonance [link].

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How To Start A Blog For Your Small Business

Buffer Social

Document and share transparently Running a business is no easy feat, and recording the ups and downs of the journey can be a beneficial experience for both business owners and customers alike. It’s also a great choice if you want to infuse your posts with trending memes and a more casual tone. Best of all, Tumblr is free.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113