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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Writing A foundational skill required to convey ideas, persuade and build influence. Graphics, photos, infographics, icons, photo quotes, diagrams. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Design Images are key in creating engaging content.

Skills 334
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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. For marketers, this means that consumers value what their friends and like-minded individuals share. It also emphasizes why more brands are turning toward influencer outreach. Influencer marketing isn’t anything new.

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Navigate In Social Media With The Social Marketing Compass [infographic]

Mindjumpers

The Social Marketing Compass points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.&#. This quotation explains very well the purpose of the Marketing Compass in which the branding process is presented.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108
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How I Designed a LinkedIn Thought Leadership Content Creation System

Buffer Social

The “unique opinion” factor 💡 “Thought leadership involves sharing of ‘earned secrets” - Ryan Law , Director of Content Marketing, Ahrefs This means – sharing ideas that come from your own personal or professional experience. to share your LinkedIn post.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109