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Social media listening examples that will help you unearth better insights

Sprout Social

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

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How to create better social listening queries

Sprout Social

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

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6 Reasons Why Banks Need Social Media Monitoring

Hootsuite

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Find new partners Sponsorships are a vital part of any bank’s PR strategy, and major banks have their pick of major events to sponsor all year round. Book a free Hootsuite demo today 2.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. You can establish brand awareness by contributing to your community in concrete ways like sponsoring events, offering corporate donations, or facilitating employees’ participation in charity work. That’s where social sentiment tools come in. Get a free demo 8.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Google Alerts Google Alerts is a valuable, free tool for marketers to stay informed about industry trends, influential authors, and significant events. Event tracking. Reputation management. Easy scheduling capabilities.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Learn how your audience feels about your brand using sentiment analysis. Sprout’s tagging feature makes this type of analysis easy. Benchmark against competitors.

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