Trending Sources

At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz

Blue Focus Marketing

As was the case the year before, the event was a whirlwind of activity, with exciting conversations and fascinating new tools to be discovered around every corner. From the time we first began writing The Social Employee (McGraw-Hill) to this year’s event, I have seen firsthand the vision IBM has for the future of business—and it begins with employee engagement. FOR EWORD by David C.

How To Incorporate Twitter Into Your Event

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Lara Kulpa @larakulpa How To Incorporate Twitter Into Your Event 16 [Hey everyone - our submission form has been acting up, so if you have submitted a guest post and have had troubles, please email it to me at lara@twitip.com - Thanks!]

Videos Can Now Be Added to Facebook Comments

SocialTimes Facebook

Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events. And when we demoed our hack to fellow employees the following week, they absolutely loved it. Facebook Web Video Android Applications apps bob baldwin Comments Events Groups hackathons iOS Pages Videos

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Audio is the Achilles heel of all events, and this is even more true in a virtual event such as a webinar.  To illustrate this point, listen to a brief demo of using the above devices, and make your own determination: 5. Social Media Strategy audience engagement conversion strategy event planning virtual events webinar planning WebinarsThe answers are 4 and 5.

5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

You could also ask if they’d like to be contacted to set up a demo or one-on-one meeting. ” Sales-Ready: These people asked directly for a sales meeting, requested a free trial or a demo, or asked for more information. Digital Marketing conversion measurement conversion strategy lead nurturing marketing strategy virtual events webinarYou can review the full post here.

5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Marketers across many industries have relied upon the trusty “paid, owned, earned, and shared” channels that have proven to be successful for years on end (with a few new channels introduced along the way): boost website traffic with SEO, attend trade shows and host field marketing events, use digital advertising and remarketing, implement a PR strategy, use social media, and on and on.

The CiscoLive Experience

Janet Fouts

Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. At this event that was never a problem! At lunch with the event organizers they told us about the level of transparency  they maintain at all times. Event organization. Geek candy.

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Event organizers too, run into difficulties when trying to accurately value their sponsor deals. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. Brands have long understood the impact that images from sporting events can have on global audiences.

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. Not for Live Events. But when it comes to live events, Super Bowl 2016 showed Twitter is still the platform of choice for viral marketing. Facebook drove more audience interaction in the build up to Super Bowl 50 while Twitter got more engagement during the event itself.

How Brands Use Vine

Mindjumpers

Behind the scenes shots: Include your users and make them feel closer to your brand by for instance showing them exclusive shots before big events or just random happenings at the headquarter. How to videos: This is also in line with product demos, where you can either show how to make great use of your products, short cooking tips, or home improvement tips.

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

At many events – from fashion shows to Formula 1 races – the brand logo might be featured prominently, but the brand is not explicitly referenced in articles or posts. To make your social data intelligence smarter, contact us today for more information and a free demo! In 2016, talking about the internet means talking about visuals. More than 1.8 Images are everywhere. to March 2016).

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APOSDLE learn@work - Triple-I

Buzz Marketing for Technology

Events. Demo of the first prototype available. The APOSDLE project is organizing a German industry session at this event in Stuttgart. Sitemap. Search: Top menu. Overview. Workplan. Results. Publications. Partners. Weblog. Contact. APOSDLE learn@work. -->. Right menu. Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers.

12 Types of Facebook Live Videos that You Could Create to Help You Grow Your Blog and Business

ProBlogger

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. 3. Event Recaps. Live Events. Ask me Anything (AMA). Behind the Scenes.

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Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

Here are 4 key reasons to give rasa.io a demo: The creators understand real associations’ challenges. More direct interaction is also encouraged with the video conference integration, which allows users to hold real-time online events in tandem and generate even more content for associations to use. Aptify’s mission is “Changing the World, One Client Mission at a Time.” In all, rasa.io

9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

You can easily click on the Wisestamp icon in Gmail and edit the signature to show your latest event or promotion. LOVE this tool for being able to easily create the most awesome branding image mockups and demo videos. The year is drawing to a close and I want to share some magic tools I have discovered recently.  . Image by Shutterstock. And they have to be magic. The Magic? love it.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

Nestlé’s Drumstick  did a sponsored event to reach out to early Periscope influencers to create their own content and promote with sponsored tweets. Live events. Red Bull and Mountain Dew have also used it for events. U2 Plan video events that are pure fun, like Taco Bell did with its mock press conference. know how important preparing and letting go is. Are you ready?

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The Roadmap to a Perfect Social Media Post

Talkwalker SM

Find social intelligence insights for your campaign, company or brand with a free Talkwalker demo. Influencer marketing is key – regularly mention celebrities in your tweets, or better yet, enroll one to become your brand ambassador ; Use the buzz of current events to make more people interested in your posts. What is the secret to a perfect social media post? For Facebook: .

Are you an iCitizen?

SocialFish

The event is open to the public and anyone wishing to attend should  register for the event here. and includes a presentation regarding iCitizen’s impact on the future of government and live demos of the mobile app, along with cocktails and hors d’oeuvres. I just got this in my email from PureWow: We took eighth-grade government. That’s where the  iCitizen  app comes in.

Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

The new president was very active on social media during the event as well , and went from posting a picture of his boarding passes (AirFrance, mind you) to commenting on his meetings with many world leaders. Macri easily took the top spot as Twitter influencer for the event, his engagements even surpassing the official @wef Twitter account. Davos 2016: The Big Picture on Social.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

Measure Performance of Campaigns Compared to Competitors: Monitor competitive brands or events and track Share of Voice. For more info or a demo, contact Mattr. This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Demos. I’m constantly amazed that our audience loves CoSchedule’s  marketing calendar  so much that they want to share it with their networks. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Posters date back to the mid-nineteenth century as a terrific way of promoting events.

Cool Social Tools: Small World Labs Community

SocialFish

Events. You can sign up for a personal demo of Small World Labs Community or visit the Small World Labs website. This series of posts is for software and app and tech vendors who have useful tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. Improve supporter retention rates. Directories.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site.  . Your case studies, white papers, e-books, articles and events are a category. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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Secure your spot today for Monday’s Association Palooza II!

SocialFish

After a sold out event in June, Association Palooza is back — with more mobile and responsive content, more lessons learned, and more networking. If you attend one event this Fall, this should be it! Register now for this “must attend” event! 12:00pm-12:45pm - Lunch & Optional Demos. 15-3:00pm - Lessons Learned & Optional Demos. Location.

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Come to your mom blogger event? This is a guest post by Vanessa Van Petten. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us.

The Digital Reality

Twist Image

The mass consumer thinks of augmented reality and virtual reality in terms of videos games, demos at toy stores or rides at a thrill park. Magic Leap was supposed to unveil the first demo of their technology at the TED event (which happened earlier in the month). It becomes strikingly closer to home after you watch the Magic Leap demo below. Without question. To us.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Demos. I’m constantly amazed that our audience loves CoSchedule’s  marketing calendar  so much that they want to share it with their networks. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. Posters date back to the mid-nineteenth century as a terrific way of promoting events.

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Ideas to Steal for Your Next Instagram Video

agora pulse

Here’s a demo of how you can edit video clips from your phone together on Instagram. video posted by Gressingham Duck (@gressinghamduck) on Apr 19, 2016 at 12:30am PDT. I ran an event last year and the venue was slightly off the beaten track. Of course, we shared a map too but the video added anticipation to the event. One minute is a long time in video viewing. Legend.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Offer a free demo over the phone or free in person consultation. Frustrated. If you want results, first stop talking so much about yourself.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Promote events through social media? Runawre’s TestDrive® suite of services provides software developers with marketing tools and a hosted interactive online demo environment that allows customers to evaluate real software in their web browser, complete with tutorials and detailed usage reporting. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Feature stories: Also known as human interest stories or “soft” news, these engaging articles are not usually closely tied to a news event and tend to focus on a single individual. You can use them to portray the company’s founders, a related historical event, a buyer persona, and more. Show behind-the-scenes at your business, your product in action, a recent event, and more.

How to Fail in Business Without Really Trying

Waxing UnLyrical

At this time I am not interested in a <REDACTED> demo. This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Thank you in advance. ” You do not have my permission to put me on any mailing lists. That’s a lie.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. Rod: We finally had a place to sell our products that presented a real home, a brick and mortar spot where we could demo and really show people the power of the powder. They have us out to events, feature us on their website, and always support us.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Most startups launching products typically adopt one or two mechanisms – at an event such as Demo, etc. This is a guest post from Mukund Mohan. When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. This was an avalanche.

This Week in Social Media – 7/17/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Be vigilant, community managers. It''s no mean feat.

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Are you maximizing the creation of real-time content (including photos and short videos) at events you host or attend? InboundWriter, Uberflip, and AtomicReach have given us free demo accounts). Here are 25 of the questions I’ve been asking to B2B companies about content marketing. views. items. 25 Questions I Ask About B2B Content Marketing. Listly by Jay Baer. Follow List.

Social Media Software + Silos=Trouble

SocialFish

iCoher e features online discussion boards… as do content management systems like Ektron, community platforms like Higher Logic , and event community platforms like Conference 2.0. Event handouts housed in the online event community platform but members uploading their own handouts from the same event in the online community platform? Think about it.

13 Signs That You're At a Tech Conference | Almost Savvy

Almost Savvy

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? When demo-ing new apps, all problems are explained away by “Twitter must be running slow.&# Sadly, this is a commentary on the male/female ratio at these events.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Test different offers such as “See a demo” or “Sign up for our e-newsletter”. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Redesigning a B2B website can seem like a daunting task.

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Ways to Use Google+ Hangouts for Business

Engaging Brand

Hangout on Google Plus does not have to be a one-time event. One of the most useful and underutilized tools offered from Google is Google Plus Hangouts. Hangouts are free and easy to access from a Google account, making it a versatile and flexible tool for businesses. Share Documents During Google Plus Hangouts. Find New Customers on Hangouts. Connect with Prospective Customers.

Virtually There With Virtual Reality For Brands

Twist Image

At first, most of the demos and applications felt just like a parlour trick (and some of them still are), but the path of evolution is becoming clearer. Watch - as the next week unfolds - just how many brands will debut some kind of augmented/virtual play at the famed SXSW event. . Virtual reality and augmented reality will be the next digital platform. You feel it in your bones.

Is Google+ About To Make Facebook Frown?

Twist Image

There were two major events in the past little while that make Google+ an interesting opportunity for businesses. Well, the somewhat ironic fact is that the second major event may not give you much of a choice. It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ).

I, Robot

Twist Image

About three years ago, I spoke at a Consumer Electronics Association industry event. I was fortunate enough to see a prototype of a telecommuting robot being introduced. It had four wheels for mobility and while the demo was impressive, you could tell that the technology was very nascent. Are you fascinated with work and the environments we work in? How we work. Now, watch this.

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