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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. Definition of influencer marketing. Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right.

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. How to Keep your Site Fast for Mobile-Friendly. How to make your website mobile-friendly.

Mobile 100
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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111
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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

You definitely landed on the right blog post today as I am going to help you. If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.” If this is you, you are not alone.

eBook 78
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Comparing Apples To BlackBerrys

Twist Image

RIM is a technology company that has evolved (quickly) from an entrepreneurial startup into a global business, and those two entities are diametrically opposed. Professionals (and now, even casual consumers) did want to access their email in a mobile fashion. The trick with innovation lies within it's own definition.

Apple 102
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The Digital Reality

Twist Image

Without question. While definitions vary from pundit to pundit, I like to think of augmented reality as technology that enhances the physical environment around us. It was first announced that Google was pumping $500 million into this startup that was attempting to develop a new way for users to interact with technology.

Fashion 40
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

If yes, you definitely landed on the right blog post today. The bottom of the funnel is where your dream customer has definitely narrowed down their top favorite brands. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands. Bottom of Funnel.