Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Products 69

Products Marketing B2B Apple 69

Social Media Strategies Summit

NOVEMBER 30, 2022

It sounds weird, but it works. All while keeping its product front and center of the messaging. For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders. Dominos Adds Its Product to an Existing Story. Google Humanizes Search Data.

Campaign 304

Campaign Brands Influencer Collaboration 304

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Social Media Strategies Summit

NOVEMBER 2, 2023

Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years. It’s also important to draw clear boundaries between work and downtime, particularly for office-based employees.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Starting with a template provides much needed direction so you can jump right into the work that matters. There’s talent sourcing, production needs, branding considerations—the list goes on.

Template 79

Template Templates Social Media RFP 79

Oktopost

JANUARY 30, 2020

We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time. One way is to recenter trust and consent by requesting and utilizing zero party data. What is Zero Party Data?

Data 112

Data Privacy Campaign Discount 112

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Reddit 143

Reddit Research Loyalty Survey 143

Social Media Strategies Summit

SEPTEMBER 14, 2023

First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. View this post on Instagram A post shared by Auntie Anne’s (@auntieannespretzels) How Can You Use Data to Inspire the Creative Process? Don’t let a small amount of data help you make big decisions.”

Content 130

Content iPhone Sports Remix 130

Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Considering your brand / product and the message, what platform(s) logically fit?

Social Media 220

Social Media Reddit LinkedIn Research 220

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

The Realtime Report

JUNE 2, 2023

6 Ways How Office Relocation Can Boost Productivity Are you looking for ways to enhance productivity in your office? The physical environment of your workplace plays a significant role in shaping employee productivity, engagement, and overall satisfaction. A streamlined workspace design can do wonders for productivity.

Products 91

Products Transportation Collaboration Instant Messaging 91

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 115

Brands How To Authentication Collaboration 115

The Realtime Report

FEBRUARY 6, 2020

Whether you love the convenience of shopping online, the freedom to travel independently without having to learn to navigate a paper map, or being able to connect with friends and family, you can probably think of one or two ways the internet has made life easier or more enjoyable for you.

Tips 233

Tips Marketing Resources Campaign 233

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

Case Study 79

Case Study Activities Study Campaign 79

Ignite Social Media

NOVEMBER 6, 2023

In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. But before we get to some examples, let’s discuss why they work so well. The step-by-step nature appeals to visual learners.

Influencer 96

Influencer Campaign Video Instagram 96

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Identify content gaps.

Examples 104

Examples Template Templates How To 104

The Realtime Report

JULY 13, 2023

Lessons have been learned from numerous civil and criminal cases, working with law enforcement to stop key counterfeit sellers and manufacturers, shutting down factories and seizing fake goods. Whilst these lessons indicate the difficulty of fighting counterfeits, this is not to say the work has been in vain. This is changing.

Tips 91

Tips Data Activities Company 91

SocMed Sean

JULY 18, 2018

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps. If you don’t want your private data on Facebook, then don’t post it there. Social Networks are monetized by selling your data.

Privacy 184

Privacy Facebook Social Networking Discount 184

The Realtime Report

JULY 2, 2020

Nearly every aspect of our lives now produces data. Finally, we all emerge into the IoT world, which benefits most of all – helping our daily life and keeping us connected to the things and people that matter to us. Many processes are optimized to work quicker with IoT in place. This ensures quicker production for the company.

Retail 140

Retail Transportation Energy Patterns 140

The Realtime Report

AUGUST 1, 2022

Google Sheets is not just a tool for number crunching, you need it for data analysis as well. You can also filter, sort, search, compare, contrast, duplicate, and locate whatever you need from a data set. Learn Google Sheets and become an easier employee to hire and work with. The Productivity Boost is Exceptional.

Google 91

Google Press Release Skills Construction 91

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. What types of special offers and product features are being discussed on social media? Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

MARCH 30, 2023

Going forward, the work of tech giants will make AI functionality widely accessible and applicable to a variety of industries, functions and needs. For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially.

Software 120

Software Training Energy Team 120

The Realtime Report

NOVEMBER 7, 2017

3 Ways To Improve Productivity . We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. But in these changing times, when businesses seem to be working at double speed, how can we possibly keep up?

Products 186

Products Software Energy Travel 186

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. While Singh doesn’t publish as much long-form content these days, she posts plenty of YouTube shorts of her behind-the-scenes life as a celeb.

YouTube 106

YouTube Influencer Meme Review 106

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. And if the brand has a bad reputation, that will immediately work against you and potential results. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. This includes the latest news, updates, events, life at your company and job openings. About The About section appears “above the fold” when users check out your product.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 118

Brands Avatar How To Privacy 118

Writtent Blog

SEPTEMBER 26, 2014

If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Humanize Your Data. Better marketers use data to back up their claims. Research shows that people are more likely to take action based on data when it’s directly applied to them.

Data 108

Data Tips Transportation Statistics 108

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Sharing your knowledge is a powerful way to develop your personal network while also demonstrating the experience that’s behind your company or product. It can be as simple as showing what you’re working on.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Unfortunately, this data isn’t surprising.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Exasperated users may quickly Tweet or publicly share their misfortunes with a product.

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments.

Tourism 109

Tourism Travel Education Engagement 109

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Build your strategy.

Influencer 101

Influencer Brands Fashion Review 101