Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Message & Data Rates May Apply. Yes, that immediate.
Android Facebook Messenger Users Can Send, Receive SMS Messages
JUNE 14, 2016
Facebook is giving Messenger users with Android devices the option of accessing their SMS messages via the application. Users who choose to activate the feature will see their standard Messenger messages in blue and their SMS messages in purple, and those SMS messages will support text, images, videos, stickers , emoji and location sharing. Select “SMS” from the list.
SMS Marketing: a Grossly Underrated Marketing Tactic
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. Busines
Five Forms of Mobile Media
APRIL 14, 2011
Primary Communication Methods. 1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. Whether its review services like Yelp or the big geosocial plays like Gowalla, place and data are the big connections points. Image by Paul Swansen. Plus there is the whole tablet market.
6 Ways to Stay Ahead of What the World Thinks
Convince & Convert
AUGUST 27, 2015
SMS/MMS. Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Answerable, and thanks to technology you certainly don’t need to be a data scientist to interpret big data. You read the newspaper or a magazine.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 Featured From the Trenches Industry Insider Mobile Useful Data Rather than edit any of this post, I''ll hand it over to you. What do you think? said it.
[COMIC] The Complexity Of Social Media Communications
AUGUST 2, 2013
It all remains to be seen how humans will filter and process the massive amounts of data that are being thrown at us via Facebook, Twitter, YouTube and SMS text messaging. Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? Cheers!
How to Improve Email Deliverability [Infographic]
JUNE 14, 2013
Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. Have clean data, including personalization of their first name. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers.
Social Media Should Drop Dead
NOVEMBER 9, 2010
Another play on this theme is deadSwap , which bills itself as "a game of cloak and data." The passing of the data is centralized and controlled by local, independently operated SMS (text message) gateways. Perhaps the only way that we'll derive true value from data in the future is when that data is no longer available so readily and easily to anyone and everyone who is connected to both the Internet and the mobile platforms. You can't kill a good online social network. Plus ca change. It changes. It evolves. Drop dead, Internet. How cool is that?
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. Susannah Fox and her research have provided data points that have shaped the AIDS.gov site and its features. Interested in mobile strategy?
Hurricane Sandy & Social Media: 5 Must-Reads
OCTOBER 29, 2012
By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. “We are sharing as much information as possible,” says NYC Chief Digital Officer Rachel Haot, “so [the open data community] can help disseminate it and apply it.” Here are 5 must-reads on Hurricane Sandy and social media. Blog Facebook Social Media Twitte
17 Productivity Tools for the Ultimate Business Gain
Techipedia: Tamar Weinberg
JUNE 11, 2015
have over three terabytes of data stored on CrashPlan across all my computers under the family subscription, so all my computers are synced up and that makes me content that I have pretty robust offsite data redundancy. Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? join.me.
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
What seems to be key is developing excellence in both customer-facing processes (social media, mobile, the customer experience) as well as the operational processes needed to support those (analytics, data integration, process digitization, internal collaboration). Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?
Advice for startups: Focus on your super-fans
MARCH 4, 2016
Communicate with them through SMS, email, Twitter, FB, push notifications. “Have ownership over your entire community, Own the data. Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates.
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
The one that performs better in terms of conversions wins the challenge.” It’s a data-driven way to improve a host of online actions like click-through rates, email signups, social sharing, and (of course) purchases. Dan Siroker, Obama’s Director of Analytics, put it like this: My job was to use data to help the campaign make better decisions. Odds are you haven’t heard of Kyle Rush.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
Collect data with Android and add it to your map so donors can see your progress. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”.
Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters
JUNE 4, 2014
They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan). In fact, with so much of your competition concentrating on SMS, now is the best time to make sure that your emails (and list) are greater than they have ever been. 3. After all—knowing that we need a website and a social media presence is old news. Website Design. Email list. You know this.
What You Need to Know Before You Install Facebook’s Messenger App
AUGUST 13, 2014
Allows the app to send SMS messages. Allows the app to read you phone’s call log, including data about incoming and outgoing calls. This permission allows apps to save your call log data, and malicious apps may share call log data without your knowledge. This post originally appeared on Mizz Information. Messenger is much faster. Oh, Facebook…you amuse me so.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
Almost all of these apps have messaging capabilities that have the potential to shift messaging away from straightforward, text-based SMS to more expressive, creative, and immersive forms of communication housed within apps. There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6
Why and How You Should Get Proactive About Customer Service
MAY 4, 2015
Martin notes that providing a range of service channels lets companies use tools such as email and SMS to serve customers who prefer less intrusive communication options while providing live service alternatives such as chat, video and voice for those requiring more urgent attention. This puts customer service front-and-center in today’s marketplace. Industry Insider
Reports of Websites Going Down for Lack of ICANN Email Verification
MAY 23, 2014
Not only are registrars required to verify the whois data, section 1 (f) outlines the new requirements for email or phone verification: Verify: i. Honestly if that was the case (which it most likely was), NameCheap should be able to query their customer data and make these changes. If you own a domain name, you absolutely must verify your email address with your registrar.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
Impostor Account – Data Request. Child Data Request. Personal Data Requests. Confirmation Code SMS (Text Message) Issues. Data Use Policy Questions. SMS/text messaging. If so, then you’re in the right place. The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit.
New ICANN Regulations Require Domains to be Verified by Email or Phone
JUNE 30, 2013
Not only are registrars required to verify the whois data, section 1 (f) outlines the new requirements for email or phone verification: Verify: i. If you buy a domain name in the future, you will be required to verify ownership through receipt of a PIN number or unique code by email or by phone–or the newly registered domain name will be suspended by the registrar. Domain Names
The Surprising Places Marketers Plan to Increase Budgets in 2014
Convince & Convert
JANUARY 8, 2014
Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. It’s no wonder then that the number one category of increase in marketing budgets in 2014 is “Data and Analytics” with 61% of responding marketers planning to boost budgets there. How You can’t.
19 productivity and time management apps for 2016
DECEMBER 24, 2015
Documents, videos, files, photos, this tool is ideal for all sorts of data. Get SynchBackPro and start taking backups of your all data today. Other than that, this software also allows you to synch all of your files and restore lost data. The app will do the reminding work by alerting you of all the upcoming tasks- and events via e-mails and SMS/text messages. Basecamp.
How to Make a QR Code for Your Web Site
APRIL 8, 2011
The information encoded can be text, URL or other data. Enter the URL, Text that you want displayed, a Phone Number, or even an SMS (a message). 3. My friend Josh just reminded me this morning that I had not set up a QR Code for my blog yet. have to admit that I have heard of and actually used QR codes, but I have not taken the time to actually set up a QR code for my blog.
5 Ways to Increase Mobile Conversion Rates
Convince & Convert
APRIL 15, 2014
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? The mobile site that was specifically designed to gather users data in exchange for a coupon had a 55% conversion rate. Here are 5 ways to increase mobile conversion rates, given the data we have received. You aren’t alone! That’s no surprise.
How to Grow Your Blog (the Right Way)
FEBRUARY 1, 2016
Are you serious, straightforward, funny, data driven, silly, witty? Use sign-in sheets at stores, events and shows; collect business cards; use QR codes or an SMS signup service. Ever wonder what makes one blog popular and another flop? Or why one blog builds a solid readership, while another struggles to find an audience? There’s no doubt about it. But growing one? Sound harsh?
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
Buzz Marketing for Technology
OCTOBER 3, 2008
To see this data for your profile go here. SMS Alerts : Get news headlines on your mobile phone for free. Google SMS Channels: Send SMS Text Messages to your Group for Free. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. email.
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
That’s commendable, as we all know that EVERY data point you request has a negative impact on your conversion rate. In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program. But that’s when SMS was still cool. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design. Whaaa?
Show 384 - Inside Mobile Marketing
MAY 13, 2012
How 80% of advertisers do not have a mobile site - staggering google mobile website data? SMS marketing and how NOT to engage a customer! The concept of mobile shopping How 80% of advertisers do not have a mobile site - staggering google mobile website data? This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss .
Online & mobile disaster relief efforts for Japan
MARCH 25, 2011
This post on SmartBlog on Social Media is an interview with the Mgive Foundation, which helps nonprofits implement fundraising campaigns using mobile and SMS. There is also acurated list of links to current news articles about the earthquakeand reactor situations. More analysis and info from Beth Harte here ). See also Google Crisis Response. Geoff Livingston has some starter tips. Thanks!
Facebook Email? Um, not really
NOVEMBER 15, 2010
The new Facebook messaging will incorporate email, Facebook messages text (SMS) and other chat clients like Jabber all collected in an email address that will be yourusername@Facebook.com. Data mining teams must be rubbing their hands together in glee at the prospect of all that lovely data. If you’d like to see the re-caps go here. Here are the basic features.
Email and Mobile - what blasts better?
Social Media Network Marketing
APRIL 3, 2009
Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Social Media Ne.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
It’s also the reason the use of data is inefficient. Agility also means the reliance on data is even more important. Big data allows banks to better understand their customers. However, the merits of integrating Big Data are significant. This industry understands data. Back then, being a bank customer often meant you would be a customer for life. That was then.
105 Ideas to Add to Your Editorial Calendar
Convince & Convert
DECEMBER 30, 2015
Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. I’m a huge data nerd and understand my own success will differ from what these headlines say. They draw me in because they cover tactics that really work and are backed by data. Data Visuals. Really! Here ya go. Lists. How-To. Quotes.